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- Tasks: Lead marketing insights for Prime Video Ads, shaping strategies and narratives.
- Company: Join Amazon, a global leader in digital video services with a vast content library.
- Benefits: Enjoy a dynamic work environment, competitive salary, and opportunities for growth.
- Why this job: Make an impact in a fast-growing business while collaborating with diverse teams.
- Qualifications: Experience in marketing programs, data analysis, and familiarity with SQL and AI tools required.
- Other info: Remote work options available; we value diversity and inclusivity.
The predicted salary is between 43200 - 72000 £ per year.
You will need to login before you can apply for a job. Sr Product Marketing and Insights Manager, Prime Video Advertising, EU View more categories View less categories Sector Marketing, Advertising and PR, Media and Publishing Role Manager Contract Type Permanent Hours Full Time DESCRIPTION Are you interested in helping shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, available in over 240 countries and territories, offering a vast collection of TV shows and movies, including Originals, exclusive content, and live sports events. As Video Advertising evolves with customers shifting from traditional linear TV to streaming on connected devices, Prime Video is a rising player in this space. Our team operates in a dynamic, global environment, innovating for our customers. We are seeking a Product Marketing & Insights Manager/Advertising Insights Manager to join our growing team in Europe. This role will develop customer and advertiser insights to inform Prime Video Ads\’ strategic positioning across EU markets. You will craft compelling narratives and sales enablement materials driven by data and insights, focusing on our Originals, Library content, FAST channels, and more. The role involves collaboration across multiple teams including Content Marketing, PR, Product Management, Ad Sales, Operations, and Amazon MGM Studios. The ideal candidate has strategic thinking, excellent communication skills, and a passion for data-driven marketing, capable of delivering high-quality outputs independently. This position offers an opportunity to impact one of Amazon\’s fastest-growing businesses, blending analytical rigor, customer focus, and marketing creativity. Key job responsibilities Collaborate with Product Marketing, Ad sales, GTM, and insights teams to define and execute insights supporting sales and marketing initiatives. Partner with regional and global Prime Video Advertising marketing teams to define positioning and messaging. Develop scalable processes for delivering insights and sales enablement materials related to Prime Video content and services. Identify and validate third-party data sources, manage vendor partnerships, and develop scaled solutions for insights distribution. Work with global teams to create insights and communication plans for B2B events. Create compelling content to demonstrate use cases and value propositions. Conduct market research, competitive benchmarking, and stay updated on industry trends and innovations. Design and execute consumer surveys to gather feedback on products, services, and brand perception. Monitor advertiser satisfaction and loyalty through feedback mechanisms. Develop detailed profiles of target advertising customers, including needs and pain points. Build measurement frameworks to assess ROI from sales and event activations. BASIC QUALIFICATIONS Experience in building, executing, and scaling cross-functional marketing programs. Proficiency in using data and metrics to measure impact and inform improvements. Working knowledge of SQL and AI tools for insights automation. Strong analytical skills to interpret data and support sales narratives. PREFERRED QUALIFICATIONS Experience with customer segmentation, profiling, and targeting. Knowledge of advertising technology ecosystems and measurement frameworks. Experience analyzing EU consumer insights data from providers like YouGov, GWI, Kantar. Experience analyzing European TV/media measurement data from Nielsen, BARB, Médiamétrie, IBOPE. Understanding of GDPR and data privacy regulations. Amazon values diversity and is an equal opportunities employer. We prioritize your privacy and data security. For more information, see our Privacy Notice and accommodations for applicants with disabilities. #J-18808-Ljbffr
Sr Product Marketing and Insights Manager , Prime Video Advertising, EU employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Product Marketing and Insights Manager , Prime Video Advertising, EU
✨Tip Number 1
Familiarise yourself with the latest trends in video advertising and streaming services. Understanding how Prime Video fits into the broader landscape will help you articulate your insights and strategies effectively during interviews.
✨Tip Number 2
Network with professionals in the advertising and media sectors, especially those who have experience with digital platforms. Engaging with industry experts can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Being able to showcase your analytical skills and how they translate into actionable insights will set you apart.
✨Tip Number 4
Stay updated on GDPR and data privacy regulations, as these are crucial in the advertising space. Demonstrating your knowledge in this area will show that you are not only skilled in marketing but also aware of compliance issues.
We think you need these skills to ace Sr Product Marketing and Insights Manager , Prime Video Advertising, EU
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Sr Product Marketing and Insights Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in marketing, data analysis, and cross-functional collaboration. Use specific examples to demonstrate your achievements and how they relate to the role at Prime Video Advertising.
Write a Strong Cover Letter: In your cover letter, express your passion for the media and advertising industry. Highlight your strategic thinking and analytical skills, and explain how you can contribute to the growth of Prime Video Ads in the EU market.
Highlight Relevant Skills: Make sure to emphasise your proficiency in data-driven marketing, knowledge of advertising technology, and experience with consumer insights. Mention any familiarity with SQL and AI tools, as these are important for the role.
How to prepare for a job interview at ENGINEERINGUK
✨Know Your Data
As a Sr Product Marketing and Insights Manager, you'll need to demonstrate your proficiency in using data to inform marketing strategies. Brush up on your analytical skills and be prepared to discuss how you've used data in past roles to drive decisions and outcomes.
✨Understand the Advertising Landscape
Familiarise yourself with the current trends in video advertising, especially in the context of streaming services. Be ready to share insights on how you see the industry evolving and how Prime Video can position itself effectively within this landscape.
✨Showcase Your Collaboration Skills
This role involves working with various teams across the organisation. Prepare examples of how you've successfully collaborated with cross-functional teams in the past, highlighting your communication skills and ability to drive projects forward.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. Think about challenges you've faced in previous roles and how you approached them, particularly in relation to marketing initiatives and customer insights.
