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- Tasks: Lead strategies to engage and retain supporters for a meaningful cause.
- Company: Join Shaftesbury, a 180-year-old charity transforming lives for people with disabilities.
- Benefits: Enjoy hybrid working, a supportive culture, and the chance to make a real impact.
- Why this job: Be part of a mission-driven team that values your creativity and communication skills.
- Qualifications: Experience in donor retention and fundraising, with strong communication and project management skills.
- Other info: Applications are reviewed on a rolling basis; apply early to secure your chance!
The predicted salary is between 36000 - 60000 £ per year.
We are delighted to be working with Shaftesbury, the disability charity that enables each child, young person and adult to live a life that adds up for them. Building on a 180 year track record, they work to improve the quality of life for people with disabilities through their wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland.
The successful Individual Giving Manager (Retention) will be responsible for developing and delivering strategies that strengthen relationships with existing cash supporters, regular givers and gaming (lottery) supporters to ensure they feel valued, engaged, and connected to Shaftesbury’s mission. This role focuses on enhancing supporter loyalty and lifetime value through personalised, insight-led communications and stewardship initiatives.
Working across a range of channels—including direct mail, telemarketing, gaming, and digital—you will drive income growth by deepening engagement and identifying opportunities to increase income from existing supporters.
You will demonstrate:
- Proven experience in donor retention, direct marketing, or individual giving within the charity sector, with a strong understanding of audience segmentation and donor journeys.
- Outstanding communication skills (verbal and written) and the ability to tailor compelling and persuasive fundraising appeals for a range of audiences.
- Experience of setting, working to, and meeting fundraising targets, with an innovative approach to developing new fundraising products.
- Excellent organisational skills including experience of planning and managing multiple projects simultaneously.
- Commitment to Shaftesbury’s Mission, Values and Christian ethos.
- A collaborative, team player with the ability to work under pressure and deliver outcomes to tight deadlines with exceptional project management skills.
- Experience of working with telemarketing or similar agencies to drive revenue is desirable, but not essential, as is experience with legacy marketing and gaming products and a familiarity with digital marketing/fundraising, and email automation tools.
- Knowledge of care sector fundraising, local authority funding and HMRC Gift aid processes would also be an advantage.
Your application should include your CV and supporting statement. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status, or other category protected by law.
Location: London - Hybrid
Closing date: 30 May 2025. Applications are being reviewed by Charisma on a rolling basis, so please apply without delay to avoid disappointment.
Individual Giving Manager (Retention) - Shaftesbury employer: Charisma Charity Recruitment
Contact Detail:
Charisma Charity Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Individual Giving Manager (Retention) - Shaftesbury
✨Tip Number 1
Familiarise yourself with Shaftesbury's mission and values. Understanding their core principles will help you connect your experience and skills to their goals, making it easier to demonstrate your commitment during any discussions.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in individual giving and donor retention. Attend relevant events or join online forums to gain insights and potentially make connections that could support your application.
✨Tip Number 3
Prepare specific examples of how you've successfully engaged and retained donors in previous roles. Be ready to discuss your strategies and the outcomes, as this will showcase your expertise and fit for the role.
✨Tip Number 4
Stay updated on current trends in fundraising and donor engagement, particularly in the charity sector. This knowledge will not only enhance your conversations but also demonstrate your proactive approach to the role.
We think you need these skills to ace Individual Giving Manager (Retention) - Shaftesbury
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Individual Giving Manager (Retention) position. Tailor your application to highlight how your skills and experiences align with Shaftesbury's mission and the specific needs of the role.
Craft a Compelling Supporting Statement: Your supporting statement is your chance to shine. Use it to demonstrate your proven experience in donor retention and direct marketing. Be specific about your achievements and how they relate to the job description, particularly your ability to enhance supporter loyalty and engagement.
Highlight Relevant Skills: Make sure to emphasise your outstanding communication skills and your experience with audience segmentation and donor journeys. Provide examples of how you've tailored fundraising appeals for different audiences, as this is crucial for the role.
Proofread Your Application: Before submitting, take the time to proofread your CV and supporting statement. Check for any spelling or grammatical errors, and ensure that your documents are clear and professional. A polished application reflects your attention to detail and commitment to quality.
How to prepare for a job interview at Charisma Charity Recruitment
✨Understand Shaftesbury's Mission
Before the interview, take some time to research Shaftesbury's mission and values. Being able to articulate how your personal values align with theirs will show your genuine interest in the role and the organisation.
✨Showcase Your Fundraising Experience
Prepare specific examples from your past experience that demonstrate your success in donor retention and fundraising. Highlight any innovative strategies you've implemented and the results achieved, as this will resonate well with the interviewers.
✨Demonstrate Communication Skills
Since outstanding communication is key for this role, practice articulating your thoughts clearly and persuasively. Be ready to discuss how you would tailor fundraising appeals for different audiences, showcasing your ability to connect with supporters.
✨Prepare Questions About Engagement Strategies
Think of insightful questions regarding how Shaftesbury engages with its supporters. This not only shows your interest in the role but also your proactive approach to understanding how you can contribute to enhancing supporter loyalty.
