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- Tasks: Lead customer engagement and advocacy efforts through communications, webinars, and feedback management.
- Company: Join Alto Software Group, a key player in UK housing transactions with a dynamic, start-up mindset.
- Benefits: Enjoy flexible working, 25 days leave, volunteer days, gym access, and generous bonuses.
- Why this job: Make a real impact on customer experience and brand reputation while collaborating across teams.
- Qualifications: Experience in customer marketing or advocacy within SaaS/B2B; strong storytelling and collaboration skills required.
- Other info: Diversity is valued; all applicants are welcome regardless of background.
The predicted salary is between 43200 - 72000 £ per year.
Hybrid working pattern at our London Bridge office.
Our software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year. We deliver a one-stop shop for estate agents and home builders to drive efficiencies, speed up transactions, reduce risks, improve customer experiences, stay ahead of regulatory changes, and unlock new business growth opportunities. While not a start-up, we maintain a start-up mindset to achieve our ambitions and encourage our people to operate with this approach.
Key Responsibilities
- Lead efforts in engaging, educating, and energizing our existing Alto customer base.
- Manage customer communications, driving product adoption via webinars and enablement materials.
- Build a strong advocacy program—ensuring our happiest customers tell our story.
- Serve as the voice of the customer within the business, managing customer communications, establishing feedback loops, and collaborating with support, success, product, and sales teams.
- Impact retention, revenue growth, and reputation by enhancing our review presence, leading new product launches to existing users, and increasing Alto’s visibility on review platforms and comparison sites.
Customer Communications & Education
- Plan, write, and execute customer communications to highlight features, updates, best practices, and company news.
- Manage the customer webinar program, including educational sessions with the education team and quarterly product roadmap presentations.
Customer Advocacy & Review Strategy
- Develop and manage an ongoing advocacy program to gather testimonials, case studies, peer reviews, reference calls, speaking engagements, and PR opportunities.
- Collaborate with support, training, success, and sales teams to enhance presence on review platforms like Trustpilot, G2, Capterra, Google, and others.
Webinars, Events & Enablement
- Lead execution of customer-facing webinars, from product roadmaps to educational deep-dives and launches.
- Create content and resources using testimonials, reviews, and case studies to support product adoption and retention.
Cross-functional Collaboration
- Partner with product, success, and sales teams to support customer launches, ensuring aligned messaging and impactful materials.
- Maintain a customer reference database and develop scalable referral and involvement models, cultivating 'Alto Advocates' as brand champions.
Customer Insight & Feedback
- Establish and maintain a feedback loop to inform marketing strategies, product development, and positioning based on customer insights.
Requirements
- Experience in customer marketing, advocacy, or community roles within SaaS or B2B sectors.
- Proven success in building and scaling advocacy programs that impact retention and reputation.
- Strong knowledge of review platforms (Trustpilot, G2, Capterra), webinar tools, CRM, and marketing automation systems like Pardot and HubSpot.
- Excellent storytelling, writing, and interpersonal skills.
- Outstanding cross-functional collaboration abilities.
- Comfortable hosting webinars and presenting to customers.
- Data-driven mindset with the ability to measure and optimize program effectiveness.
Nice to Have
- Experience launching or scaling customer reference programs in B2B SaaS.
- Familiarity with SEO/content platforms for repurposing advocacy assets.
Benefits
- Flexible working arrangements.
- 25 days annual leave plus extra days for service.
- Volunteer days and digital detox days.
- Festive closure period.
- Cycle-to-work and electric car schemes.
- Free Calm app membership.
- Enhanced parental leave.
- Financial support for fertility treatments.
- Group income protection and private medical insurance.
- On-site gym in London.
- 7.5% pension contribution.
- Discretionary bonus up to 10%.
- Referral bonuses up to £5K.
We value diversity and are committed to creating an inclusive environment. All applicants will be considered regardless of ethnicity, gender, age, disability, or background.
Customer Marketing & Advocacy Manager employer: Houseful
Contact Detail:
Houseful Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing & Advocacy Manager
✨Tip Number 1
Familiarise yourself with Alto Software Group's products and services. Understanding how they connect businesses and consumers will help you articulate your insights during interviews, showcasing your genuine interest in the company.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations for the Customer Marketing & Advocacy Manager role.
✨Tip Number 3
Prepare to discuss your experience with customer advocacy programs and how you've successfully driven product adoption in previous roles. Be ready to share specific examples that demonstrate your impact on retention and reputation.
✨Tip Number 4
Showcase your knowledge of review platforms like Trustpilot and G2. Being able to discuss strategies for enhancing visibility on these platforms will highlight your expertise and align with the responsibilities of the role.
We think you need these skills to ace Customer Marketing & Advocacy Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing and advocacy, particularly within SaaS or B2B sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and advocacy. Mention specific examples of how you've successfully built advocacy programs or improved customer communications in previous roles.
Showcase Your Skills: Emphasise your storytelling, writing, and interpersonal skills in your application. Provide examples of how you've effectively collaborated with cross-functional teams and hosted webinars or presentations.
Highlight Data-Driven Achievements: Include metrics or data that demonstrate your success in previous roles, such as increased customer retention rates or improved review scores on platforms like Trustpilot or G2. This will show your ability to measure and optimise program effectiveness.
How to prepare for a job interview at Houseful
✨Know Your Customer Advocacy
Familiarise yourself with customer advocacy strategies, especially in the SaaS or B2B sectors. Be prepared to discuss how you have successfully built and scaled advocacy programs in your previous roles.
✨Showcase Your Communication Skills
As a Customer Marketing & Advocacy Manager, strong communication is key. Prepare examples of how you've effectively managed customer communications and driven engagement through webinars or educational content.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams such as product, sales, and support. Be ready to share specific instances where your collaboration led to successful outcomes for customer launches or advocacy initiatives.
✨Be Data-Driven
Discuss your approach to measuring and optimising program effectiveness. Bring examples of how you've used data to inform marketing strategies or improve customer retention and satisfaction.
