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- Tasks: Lead digital strategy and performance for Swarovski, managing global campaigns and client relationships.
- Company: Join Zenith International, a dynamic team driving innovation for top brands across 95 countries.
- Benefits: Enjoy flexible working, reflection days, and great local discounts, plus a birthday day off!
- Why this job: Be part of a creative team transforming iconic brands while fostering an inclusive culture.
- Qualifications: Experience in digital strategy and brand planning, with strong communication and stakeholder management skills.
- Other info: Work hybrid, with opportunities to collaborate globally and participate in agency initiatives.
The predicted salary is between 60000 - 84000 £ per year.
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups.
Swarovski is one of the world's most iconic premium brands with 130 years of heritage. In the past five years they have been on a journey to luxurise the brand position and elevate consumer experience with bold, colourful new collections and associating with key popular celebrities appealing to younger generations. At Zenith we are key partners supporting their successful transformation, managing a network of 35+ markets covering iconic, impactful activations across offline and digital channels.
We're seeking a Global Digital Lead to drive strategic digital delivery and performance for Swarovski. Sitting at the centre of brand and performance collaboration, this role involves steering global governance, innovation, and integrated marketing delivery across regions with an emphasis on data-driven insight, creative excellence, and operational rigor.
Responsibilities
- Support Business Director to deliver outstanding work every time
- Lead day-to-day output of the team
- Coordinate local/global campaign launches and performance reviews through shared processes, calendars, and tracking tools
- Along with account strategist and Director, lead the development of annual planning guidelines, business reviews and campaign evaluation
- Lead full funnel initiatives: planning, testing, and reporting
- Lead and implement Test & Learn agenda
- Coordinate global dashboarding, taxonomy management, and data governance
Clients
- Serve as the senior strategic partner for Swarovski across all global brand and performance marketing initiatives
- Maintain strong, collaborative relationships with senior stakeholders
- Act as the lead contact for Swarovski Global brand & performance marketing teams
- Deliver and set example of immaculate client service (ICS) and ensure ICS is delivered by your direct reports
- Be proactive and results orientated in day-to-day client management
- Share and celebrate achievements with clients
Commercial
- Understand how we make money, be aware of growth opportunities
- Support Managing Partner in driving account profitability
- Understand contractual obligations on your clients
- Identify and progress win: win opportunities
Team
- Manage a team of 1 Manager and 1 Snr. Exec
- Build strong relationships with activation teams across disciplines (Programmatic, Social, Search, Commerce - in market and hub team)
- Collaborate with channel leads and platform partners to implement platform certifications, training plans, and best-practice knowledge sharing
Agency
- Volunteer for extra-curricular agency initiatives
- Share and showcase team's best work across dept
- Build strong and effective relationships with all Publicis Media practices
- Build strong relationships with your peers, sharing knowledge and experience
- Embrace and get involved with agency initiatives and opportunities
Qualifications
- Solid experience in a senior digital strategy, operations, or brand planning role, ideally within a global brand, media agency, or platform managing global or regional accounts in luxury, fashion, or lifestyle
- Deep understanding of digital marketing, platform ecosystems, data governance, and creative strategy
- Strong strategic mindset with operational discipline - capable of connecting long-term brand vision with tactical media performance
- Exceptional stakeholder management and communication skills, with experience working across regional hubs and global centres of excellence
- Comfortable owning budgeting, resourcing, governance, and project delivery timelines for complex, high-volume campaigns
- A collaborative, proactive, and solutions-focused mindset with the ability to lead through ambiguity and manage multiple priorities
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS - 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES - We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF - You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS - This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Digital Business Director employer: Redefined Ltd
Contact Detail:
Redefined Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Business Director
✨Tip Number 1
Familiarise yourself with Swarovski's recent marketing campaigns and their brand transformation journey. Understanding their current positioning and target audience will help you demonstrate your strategic insight during discussions.
✨Tip Number 2
Network with professionals in the digital marketing and luxury sectors. Attend industry events or webinars where you can connect with people who might have insights into Zenith or Swarovski, which could give you an edge in your application.
✨Tip Number 3
Showcase your experience with data-driven marketing strategies. Be prepared to discuss specific examples of how you've used data to drive performance in previous roles, as this is a key focus for the Digital Business Director position.
✨Tip Number 4
Prepare to discuss your approach to stakeholder management. Given the collaborative nature of the role, think of examples where you've successfully managed relationships with senior stakeholders and how you navigated challenges in those situations.
We think you need these skills to ace Digital Business Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital strategy, operations, or brand planning. Focus on your achievements in managing global accounts, especially in luxury or lifestyle sectors, to align with the role's requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the luxury brand landscape. Mention specific examples of how you've driven performance and innovation in previous roles, particularly in collaboration with senior stakeholders.
Showcase Your Strategic Mindset: Use your application to demonstrate your strategic mindset and operational discipline. Provide examples of how you've connected long-term brand vision with tactical media performance, and how you’ve managed complex campaigns successfully.
Highlight Collaborative Skills: Emphasise your ability to build strong relationships and collaborate effectively with diverse teams. Mention any experience you have in leading teams or working across different disciplines, as this is crucial for the role at Zenith.
How to prepare for a job interview at Redefined Ltd
✨Understand the Brand
Before your interview, take some time to research Swarovski and its recent transformations. Familiarise yourself with their new collections and marketing strategies, as this will help you demonstrate your knowledge and passion for the brand during the conversation.
✨Showcase Your Digital Expertise
As a Digital Business Director, you'll need to highlight your experience in digital strategy and operations. Be prepared to discuss specific campaigns you've led, focusing on data-driven insights and creative excellence that align with the role's requirements.
✨Emphasise Stakeholder Management Skills
This role requires exceptional communication and stakeholder management skills. Prepare examples of how you've successfully collaborated with senior stakeholders in previous roles, showcasing your ability to maintain strong relationships and deliver immaculate client service.
✨Demonstrate a Collaborative Mindset
Zenith values teamwork and collaboration. During the interview, share instances where you've worked effectively within a team, highlighting your proactive approach and solutions-focused mindset, especially in managing multiple priorities and leading through ambiguity.
