DECIEM | THE ABNORMAL BEAUTY COMPANY

DECIEM, known as THE ABNORMAL BEAUTY COMPANY, is a pioneering beauty brand based in the UK that has redefined the skincare industry with its innovative approach. Founded in 2013, DECIEM is committed to delivering high-quality, effective products that cater to a diverse range of skin types and concerns.

The company operates under the philosophy of transparency and education, empowering consumers to make informed choices about their skincare routines. DECIEM’s product lines include popular brands such as The Ordinary, NIOD, and Hylamide, each designed to address specific skincare needs.

With a focus on science-driven formulations, DECIEM prioritizes research and development, ensuring that all products are backed by rigorous testing and evidence. The brand is also dedicated to sustainability, utilizing eco-friendly practices in both product development and packaging.

DECIEM believes in inclusivity and accessibility, offering products at various price points without compromising on quality. Their commitment to customer satisfaction is evident through their responsive customer service and community engagement initiatives.

As a leader in the beauty industry, DECIEM continues to challenge conventional norms, advocating for a more honest and straightforward approach to skincare. The company’s vision is to inspire individuals to embrace their unique beauty and to celebrate diversity in all its forms.

With a growing global presence, DECIEM is not just a brand; it is a movement towards a more transparent and inclusive beauty landscape.