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- Tasks: Lead media planning and strategy, develop innovative paid media solutions.
- Company: Resolute Digital is a data-driven agency specialising in paid media and performance marketing.
- Benefits: Enjoy hybrid work flexibility, career growth, and leadership opportunities.
- Why this job: Be the first member of our London team and make a real impact in a global network.
- Qualifications: Extensive paid media experience and leadership skills required; familiarity with Google tools is a plus.
- Other info: This role involves travel within the EMEA market and offers a dynamic work environment.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Associate Director (VP), Paid Media role at Resolute Digital. Resolute is a data-driven media and measurement agency with expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach delivers sophisticated paid media solutions for leading companies and brands. As part of the Weber Shandwick Collective (TWSC), Resolute benefits from a global network and award-winning creative approaches.
Role Summary: This is an exciting opportunity to join Resolute as the first member of our London-based team, leading media planning and strategy efforts, collaborating with local clients and agency partners to deliver exceptional results. The role offers career growth, leadership opportunities, and impact. This hybrid role requires about three days in an IPG London office, with flexibility for remote work, and travel within the EMEA market (~25% in the first year).
Responsibilities include:
- Develop Strategic Media Plans: Craft tailored paid media strategies, understand campaign goals, and deliver innovative media plans.
- Market Insights: Leverage UK and EMEA media landscape knowledge to identify trends and opportunities.
- Support Market Expansion: Build relationships within the Weber Shandwick Collective and IPG EMEA, align media strategies, and represent Resolute in meetings.
- Cross-Team Enablement: Educate agency partners on media capabilities and facilitate shared insights.
- Client Acquisition: Support business development, pitching, and account expansion within EMEA.
- Team Development: Contribute to recruitment, onboarding, and mentoring of the London team.
- Client & Campaign Management: Build relationships with clients and agency partners, oversee campaign performance reporting, and ensure timely, within-budget media execution. Manage media budgets, optimize processes, and coordinate with US teams for campaign delivery.
Qualifications:
- Extensive paid media experience with leadership qualities.
- Experience managing complex digital campaigns and understanding KPIs and attribution.
- Proficiency with Google Campaign Manager or similar tools; certifications like Google Analytics and Facebook are a plus.
Additional Details:
- Seniority level: Director
- Employment type: Full-time
- Job function: Other
- Industries: Advertising Services, Technology, Media
Associate Director (VP), Paid Media employer: Resolute Digital
Contact Detail:
Resolute Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director (VP), Paid Media
✨Tip Number 1
Network with professionals in the paid media industry, especially those connected to Resolute Digital or the Weber Shandwick Collective. Attend industry events or webinars to meet potential colleagues and learn more about their work culture.
✨Tip Number 2
Familiarise yourself with the latest trends in the UK and EMEA media landscape. Being able to discuss current market insights during interviews will demonstrate your proactive approach and understanding of the role's requirements.
✨Tip Number 3
Prepare to showcase your leadership skills by thinking of examples where you've successfully managed teams or projects. Highlighting your ability to mentor and develop others will be crucial for this role.
✨Tip Number 4
Research Resolute Digital’s recent campaigns and case studies. Being knowledgeable about their work will not only impress during interviews but also help you articulate how you can contribute to their success.
We think you need these skills to ace Associate Director (VP), Paid Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive paid media experience and leadership qualities. Focus on specific achievements in managing complex digital campaigns and understanding KPIs, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for joining Resolute Digital and detail how your skills align with their data-driven approach. Mention your familiarity with tools like Google Campaign Manager and any relevant certifications.
Showcase Market Insights: Demonstrate your knowledge of the UK and EMEA media landscape in your application. Highlight any previous experiences where you identified trends or opportunities that led to successful media strategies.
Highlight Team Development Experience: Since the role involves contributing to recruitment and mentoring, include examples of how you've supported team development in past positions. This will show your readiness to lead and grow the London team.
How to prepare for a job interview at Resolute Digital
✨Showcase Your Leadership Skills
As an Associate Director, you'll need to demonstrate your leadership qualities. Prepare examples of how you've successfully led teams or projects in the past, focusing on your ability to inspire and guide others towards achieving common goals.
✨Understand the Media Landscape
Familiarise yourself with the UK and EMEA media landscape. Be ready to discuss current trends, challenges, and opportunities in paid media. This knowledge will show that you're proactive and well-informed, which is crucial for the role.
✨Prepare for Client Scenarios
Think about potential client scenarios you might encounter in this role. Prepare to discuss how you would approach client acquisition, relationship building, and campaign management. This will highlight your strategic thinking and client-focused mindset.
✨Demonstrate Data-Driven Decision Making
Since Resolute Digital emphasises a data-first approach, be prepared to discuss how you've used data to inform your media strategies in previous roles. Highlight specific tools you've used, such as Google Campaign Manager, and any relevant certifications you hold.
