Campaign Optimizer

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Yavli is a sponsored content discovery platform that integrates with publisher sites in a native format and empowers marketers to reach and connect with their respective target audiences via appealing content recommendations.

We’re looking for a talented new team member who has a passion for content discovery and is a master of organisation and optimisation. The role contributes significantly towards revenue growth and reports directly to senior management.

This is a multidisciplinary position, blending elements of analysis, optimisation, marketing, troubleshooting, quality assurance, copywriting, content management, and creative development.

What You’ll Do:

• Extensive text title and image ad creative testing via in-house ad management system.
• Testing and analysing key metrics to optimise campaign performance in an ROI-driven way.
• Source and purchase licenses for ad creatives.
• Work with clients to collect campaign assets.
• Compile advertising copy and create/upload it to WordPress.
• Commission advertising copy from external writers.
• Ensure proper setup of campaign targeting options, click-through URLs, and proprietary tracking.
• QA ads to ensure they meet required specifications.
• Identify underperforming campaigns where significant improvement can be achieved.
• Help identify opportunities to implement solutions that increase campaign effectiveness and performance.
• Act as an escalation point for issues related to campaign delivery and performance.
• Work closely with engineering to resolve technical issues with campaign delivery and tracking.
• Brainstorm new ways to improve advertising and engagement on campaigns.
• Recommend changes to existing products, policies, and processes that improve overall performance.

What You’ll Need:

• Competent understanding of basic Internet advertising metrics – CTR, CPA, CPC, etc.
• Reasonable understanding of URL tracking, conversion tracking, clicks, and impressions.
• Familiarity with direct response marketing.
• Very creative with language.
• Ability to create and edit advertising copy in American English.
• A good eye for interesting content and images.
• Self-starter with the ability to learn quickly and thrive under pressure in a fast-paced environment.
• Extremely organized, detail-oriented, and able to multi-task.
• Proven ability to manage multiple projects simultaneously while paying strict attention to detail.
• Basic understanding of copyright law is a bonus.
• Experience with WordPress, Cake, HasOffers is a bonus.

Who You Are:

• Passion for content and media distribution.
• Metrics-driven mindset. You think in terms of numbers and ROI.
• An energetic, relentless drive to succeed.
• Entrepreneurial spirit, full of initiative, and ready to roll up your sleeves.
• Active interest in digital advertising and the challenges facing publishers and advertisers.
• You like to tinker and constantly think about how things can be improved.

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