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- Tasks: Lead exciting PR campaigns and collaborate with talented authors and publicists.
- Company: Join Icon Books, a respected independent publisher known for its engaging non-fiction titles.
- Benefits: Enjoy a competitive salary, generous holidays, a pension scheme, and performance bonuses.
- Why this job: Be part of a dynamic team, shaping the future of impactful books and working with amazing authors.
- Qualifications: Five years of publicity experience, strong media contacts, and marketing skills are essential.
- Other info: This role offers significant growth potential in a creative and inclusive environment.
The predicted salary is between 28000 - 42000 £ per year.
Icon Books, an expanding and admired independent publisher of non-fiction, seeks an experienced publicist – ideally also with marketing experience – for a critical new role in the company. The Publicity and Marketing Manager will run individual book PR campaigns, liaise and work closely with freelance publicists, and play a key role in maintaining and building Icon’s reputation with the media. They will also be closely involved with the development and promotion of Icon’s series, both established and new.
The ideal candidate will have around five years’ experience of managing publicity for titles at least of a profile akin to those published by Icon. They will have an excellent range of media contacts and be used to working closely with journalists, authors and their agents. They will be used to managing at least one junior colleague, and external freelancers. They will also be responsible for marketing, so experience with trade and consumer marketing, online and off, will be a significant bonus.
Excellent communication, internally and externally, is an essential part of the role. The successful candidate will ensure that publicity and marketing plans are well communicated to all relevant people, and are aligned. They will feel at home with a wide range of narrative non-fiction, though experience in fiction publishing and other areas is a bonus too. They will probably be familiar with Biblio, and adaptable in learning new systems and ways of working.
Icon has a very inclusive attitude to new ideas – in marketing and publicity as throughout the business. The holder of this new position will be closely involved with commissioning editors in the earliest stages of books, helping pitch for titles, and in market research on competition, on covers, blurbs and positioning. They will be central to the revitalisation of books from the company’s backlist, and will work closely with internal and external sales people throughout the world to ensure the company’s books are presented as vibrantly and professionally as possible to booksellers.
This is a position with huge potential to work with fantastic authors and colleagues at a time of expansion. In return, Icon offers a salary of £35,000 p.a., generous holiday provision, a company pension scheme and an overall performance-related bonus. This position reports to the Associate Publisher.
Please apply with a CV and letter to andrew@iconbooks.com by Friday 4 March.
Contact Detail:
BookBrunch Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Icon Books - Publicity and Marketing Manager
✨Tip Number 1
Network with professionals in the publishing industry, especially those who have experience in publicity and marketing. Attend industry events, webinars, or workshops to meet potential contacts who could provide insights or even referrals for the role.
✨Tip Number 2
Familiarise yourself with Icon Books' catalogue and their approach to publicity and marketing. Understanding their unique style and the types of titles they publish will help you tailor your conversations and demonstrate your genuine interest in the company.
✨Tip Number 3
Prepare to discuss your previous experiences in managing publicity campaigns and how you've successfully collaborated with journalists and authors. Be ready to share specific examples that highlight your skills and achievements in this area.
✨Tip Number 4
Stay updated on current trends in the publishing industry, particularly in non-fiction. Being knowledgeable about recent successful campaigns or innovative marketing strategies can set you apart during discussions with the hiring team.
We think you need these skills to ace Icon Books - Publicity and Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in publicity and marketing, especially any roles where you've managed campaigns or worked with authors and journalists. Use specific examples to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for non-fiction publishing and your understanding of Icon Books' mission. Mention your media contacts and how you can leverage them to enhance the company's reputation.
Showcase Your Communication Skills: Since excellent communication is essential for this role, ensure your application reflects your ability to convey ideas clearly and effectively. Use concise language and a professional tone throughout your documents.
Highlight Adaptability and Creativity: Icon Books values new ideas, so emphasise your adaptability and creativity in your application. Share examples of innovative marketing strategies you've implemented or how you've revitalised past projects.
How to prepare for a job interview at BookBrunch Limited
✨Showcase Your Publicity Experience
Make sure to highlight your previous experience in managing publicity campaigns. Be prepared to discuss specific campaigns you've run, the strategies you employed, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Marketing Knowledge
Since the role also involves marketing, brush up on your marketing skills and be ready to discuss your experience with both trade and consumer marketing. Share examples of successful marketing initiatives you've been part of, especially those that align with non-fiction publishing.
✨Familiarise Yourself with Icon's Catalogue
Before the interview, take some time to read up on Icon Books' titles and their unique selling points. Being knowledgeable about their catalogue will not only impress the interviewers but also help you articulate how you can contribute to their publicity and marketing efforts.
✨Prepare Questions for the Interviewers
Having thoughtful questions ready shows your genuine interest in the role and the company. Ask about their current marketing strategies, how they measure success in publicity campaigns, or what challenges they face in the industry. This will also give you insight into whether the company is the right fit for you.
