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For Companies At a Glance
- Tasks: Lead email and CRM campaigns, optimise customer engagement, and analyse performance metrics.
- Company: Join Cleo, a fast-growing fintech unicorn transforming how people manage money.
- Benefits: Enjoy flexible working, competitive pay, equity options, and generous leave policies.
- Why this job: Be part of a mission-driven team making a real impact in financial wellness.
- Qualifications: 3+ years in Email Marketing or CRM; experience with tools like Braze or Iterable.
- Other info: Diverse applicants are encouraged; we support individual needs and growth.
The predicted salary is between 34000 - 44000 £ per year.
Join to apply for the Growth Marketing Executive - Email & CRM role at Cleo.
About Cleo
At Cleo, we're not just building another fintech app. We're on a mission to change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating. Cleo is a profitable, fast-growing unicorn with over $200 million in ARR, growing over 2x year-over-year. This is an opportunity to join a talented team passionate about making a difference. We seek individuals at the top of their field who embody our culture of collaboration and impact.
About The Role
We seek a hands-on, data-driven Email & CRM Marketing Executive to help scale and optimize Cleo’s customer communication strategy. As our company doubles in size, we aim to strengthen our Email and CRM capabilities with an experienced professional to accelerate campaign execution. This role is suitable for someone with strong technical expertise in email marketing and CRM, who enjoys testing, optimization, and strategic decision-making.
Responsibilities include owning campaign execution, driving engagement, retention, and conversion via email, push notifications, and in-app messaging. Collaboration with creative, data, product, and growth teams is essential to ensure impactful messaging aligned with business goals.
Key Responsibilities
- Campaign Execution & Optimization: Own end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment. Coordinate with creative and content teams to ensure messaging aligns with Cleo’s brand voice. Conduct QA and A/B testing to maximize open rates, click-through rates, and conversions. Develop automated workflows to enhance engagement and retention.
- Growth Initiatives: Identify opportunities to improve customer journeys and increase lifetime value. Design data-driven experiments to test new messaging, personalization, and segmentation strategies. Collaborate with Product and Engineering teams to explore new CRM capabilities and integrations.
- Performance Analysis & Reporting: Monitor KPIs like open rates, CTR, and conversions; analyze trends and insights. Prepare reports with actionable recommendations, working with the data team to refine targeting and personalization.
What We’re Looking For
- 3+ years in Email Marketing, CRM, or Lifecycle Marketing.
- Experience with platforms like Braze, Iterable, or Customer.io.
- Highly organized, detail-oriented, with the ability to manage multiple campaigns.
- Comfortable in a fast-paced, data-driven environment with proactive problem-solving skills.
- Experience with A/B testing and optimization strategies.
- Basic HTML/CSS editing skills for emails.
- Strong analytical skills; familiarity with Google Analytics, Looker, or similar tools.
- SQL knowledge is a plus; support for development encouraged.
- Experience in B2C marketing, preferably in Fintech or App Marketing.
What You Get
- Competitive package (base + equity), bi-annual reviews, salary banding from £40k to £52k.
- Work at a fast-growing, VC-backed startup.
- Clear growth and leadership opportunities.
- Flexible working arrangements and a globally distributed team.
- Additional benefits including performance reviews, pay raises, equity top-ups, generous leave, pension, private health insurance, parental leave, sabbatical, social activities, OpenAI subscription, mental health support, workplace nursery, and more.
We encourage applications from diverse backgrounds and are committed to accommodating individual needs.
Contact Detail:
cleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Executive - Email & CRM
✨Tip Number 1
Familiarise yourself with Cleo's brand voice and values. Understanding their mission to change humanity's relationship with money will help you align your communication style during interviews and discussions.
✨Tip Number 2
Showcase your experience with email marketing platforms like Braze or Iterable. Be prepared to discuss specific campaigns you've executed, focusing on your role in segmentation, A/B testing, and performance analysis.
✨Tip Number 3
Prepare to discuss data-driven decision-making. Highlight examples where your analytical skills led to improved campaign performance, and be ready to talk about the KPIs you monitored and how you used them to optimise results.
✨Tip Number 4
Network with current or former employees of Cleo if possible. They can provide insights into the company culture and expectations, which can be invaluable during your application process.
We think you need these skills to ace Growth Marketing Executive - Email & CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Email Marketing and CRM. Focus on specific achievements, such as successful campaigns you've executed or metrics you've improved, to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for Cleo's mission and how your skills align with the role. Mention your experience with platforms like Braze or Iterable and your approach to data-driven marketing.
Showcase Technical Skills: Emphasise your technical expertise in email marketing, A/B testing, and basic HTML/CSS editing. Provide examples of how you've used these skills to optimise campaigns and improve customer engagement.
Highlight Collaboration Experience: Since the role involves working with various teams, include examples of past collaborations. Describe how you’ve worked with creative, data, or product teams to achieve campaign goals and enhance messaging.
How to prepare for a job interview at cleo
✨Showcase Your Technical Skills
Make sure to highlight your experience with email marketing platforms like Braze, Iterable, or Customer.io. Be prepared to discuss specific campaigns you've executed and the results achieved, as this will demonstrate your technical expertise and hands-on experience.
✨Demonstrate Data-Driven Decision Making
Cleo values a data-driven approach, so come ready to discuss how you've used analytics to inform your marketing strategies. Share examples of how you've monitored KPIs, conducted A/B testing, and made adjustments based on performance metrics.
✨Emphasise Collaboration Skills
Since the role involves working closely with creative, data, product, and growth teams, be sure to provide examples of successful collaborations from your past experiences. Highlight how you’ve worked with cross-functional teams to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in previous roles, particularly in campaign execution or customer engagement, and how you overcame them. This will show your proactive approach and adaptability.
