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- Tasks: Lead a dynamic team in user acquisition for EA's FC franchise across multiple platforms.
- Company: Join Electronic Arts, a leader in interactive entertainment that inspires players worldwide.
- Benefits: Enjoy flexible work options, generous paid time off, and comprehensive health benefits.
- Why this job: Be part of a creative community shaping the future of gaming and entertainment.
- Qualifications: 10+ years in performance marketing with leadership experience; passion for video games is essential.
- Other info: EA values diversity and offers a supportive environment for all employees.
The predicted salary is between 43200 - 72000 £ per year.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the centre of the broader entertainment ecosystem.
We are looking for a Director of FC User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the FC Franchise.
Responsibilities- Lead a high-performing team of data-driven marketers specializing in user acquisition for FC on PC, console and mobile.
- Seek out performance media solutions to critical business problems to help us grow and achieve our goals.
- Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies.
- Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns.
- Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.
- Lead ROAS target setting with the FC studios and commercial teams to hit games’ top and bottom line returns.
- Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.
- Change agent for advertising partner roadmaps to better meet business demands.
- Improve strategies to grow and maximize revenue for titles.
- Craft clear data-driven narrative to senior management.
- 10+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games.
- 5+ years of experience in leadership/team manager role.
- Experience managing AAA game media budgets.
- Ownership, accountability & ability to solution complex problems.
- In-depth understanding of user acquisition algorithms, measurements, and creative best practices.
- BA/BS Degree in marketing/finance or equivalent quantitative field.
- Passion/knowledge for video games.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, colour, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Contact Detail:
Electronic Arts (EA) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, FC Performance Media
✨Tip Number 1
Familiarise yourself with Electronic Arts' franchises, especially FC. Understanding the brand's identity and its audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of EA, particularly those in marketing roles. They can provide valuable insights into the company culture and expectations for the Director position.
✨Tip Number 3
Stay updated on the latest trends in performance marketing and user acquisition, especially within the gaming industry. Being able to discuss recent developments will demonstrate your expertise and passion for the role.
✨Tip Number 4
Prepare to showcase your leadership experience and how you've successfully managed teams in the past. Be ready to discuss specific examples of how you've driven results in user acquisition and performance media.
We think you need these skills to ace Director, FC Performance Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly in user acquisition for games. Use specific metrics and achievements to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for video games and how your background aligns with the responsibilities of the Director, FC Performance Media role. Mention specific EA franchises you admire and how you can contribute to their growth.
Showcase Leadership Experience: Since this role requires leadership skills, emphasise your experience managing teams and driving successful marketing strategies. Provide examples of how you've led projects or initiatives that resulted in significant user acquisition.
Highlight Data-Driven Decision Making: EA values data-driven marketers, so be sure to include examples of how you've used analytics to inform your marketing strategies. Discuss any experience you have with ROAS models and optimising performance metrics.
How to prepare for a job interview at Electronic Arts (EA)
✨Show Your Passion for Gaming
As a candidate for the Director of FC Performance Media, it's crucial to demonstrate your passion and knowledge of video games. Be prepared to discuss your favourite franchises and how they influence your marketing strategies. This will show that you not only understand the industry but also care about the products.
✨Highlight Your Data-Driven Approach
Given the role's focus on user acquisition and performance media, emphasise your experience with data analytics. Prepare examples of how you've used data to drive marketing decisions and improve ROAS. This will illustrate your ability to lead a high-performing team effectively.
✨Prepare for Collaborative Scenarios
The position requires collaboration with various teams, including Brand, Product Marketing, and Analytics. Think of specific instances where you've successfully worked across departments to achieve a common goal. This will showcase your teamwork skills and adaptability.
✨Understand the Privacy Landscape
With the evolving privacy landscape affecting user acquisition strategies, be ready to discuss how you would navigate these challenges. Familiarise yourself with current trends and regulations, and be prepared to suggest innovative solutions that align with EA's goals.
