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- Tasks: Lead the planning and delivery of an engaging online experience for your division.
- Company: Join a dynamic social network focused on optimising digital experiences.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a team that values data-driven decisions and customer-centric strategies.
- Qualifications: Experience with digital merchandising systems and strong analytical skills required.
- Other info: Collaborate with various teams to enhance the customer journey and site performance.
The predicted salary is between 36000 - 60000 £ per year.
As Digital Optimisation Specialist you will:
- Own the planning & delivery of onsite experience for your division in line with the overall strategy set by the Optimisation Manager.
- Using customer and performance data, and working with the Trading team and commercial calendar, create onsite operational plans to drive performance KPIs.
- Own the onsite performance of your division.
- Report and analyse the key onsite metrics across conversion funnel, click through, page performance, search performance.
- Plan, test and deliver detailed ranking and sorting rules to ensure category and search pages are relevant and fully optimized across your area.
- Utilising insight, knowledge of product range and customer metrics, deliver a customer-centric experience to improve engagement and progress customers through the conversion funnel.
- Continuously review and maintain a smooth end-to-end customer journey for your category area, looking for opportunities to optimise.
- Responsible for ensuring all content & navigation across your product areas are updated timely and accurately.
- Support execution & planning of wider business seasonal events & initiatives.
- Support the Optimisation Manager with strategic decisions and help improve best practices and processes.
- Help define how we deliver customer moments across content and the customer journey, including ways of working with key stakeholders.
- Continuously review the competitor landscape to identify new digital opportunities and site improvements.
- Understand customer behaviour for your product area through data analytics tools (including Google Analytics, Content Square) and other insights (A/B testing, analytics/UX team).
- Support relevant tech platforms (Fredhopper, STEP) with system development, user requirements, and testing.
- Champion our tools and systems to help drive knowledge across the team and improve the sitewide customer experience.
- Perform daily site checks to monitor all key customer touchpoints and ensure site standards are maintained.
A bit about you:
- Data driven – proven experience in utilizing performance data to inform approaches and actions.
- Experience of using digital merchandising systems and analytics tools.
- Strong communicator – comfortable engaging with multiple stakeholders and influencing ways of working.
- Pragmatic and solutions-oriented.
- You prioritize and make decisions based on business and customer needs.
- Have a test-and-learn approach – eager to learn and develop through action and analysis.
Digital Optimisation Specialist employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Optimisation Specialist
✨Tip Number 1
Familiarise yourself with the key performance indicators (KPIs) relevant to the Digital Optimisation Specialist role. Understanding how these metrics impact the overall strategy will help you demonstrate your data-driven mindset during interviews.
✨Tip Number 2
Brush up on your knowledge of digital merchandising systems and analytics tools like Google Analytics and Content Square. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Tip Number 3
Prepare examples of how you've successfully collaborated with multiple stakeholders in previous roles. Strong communication skills are essential, so having specific instances where you influenced decisions will set you apart.
✨Tip Number 4
Stay updated on the latest trends in digital optimisation and customer behaviour analysis. Showing that you're proactive about learning and adapting will resonate well with the hiring team at StudySmarter.
We think you need these skills to ace Digital Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital optimisation and data analysis. Use specific examples that demonstrate your ability to drive performance KPIs and improve customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital optimisation and how your skills align with the job requirements. Mention your experience with tools like Google Analytics and your approach to using data to inform decisions.
Showcase Your Analytical Skills: Provide examples of how you've used data analytics tools to improve site performance or customer journeys in previous roles. Highlight any A/B testing or digital merchandising experience you have.
Research the Company: Familiarise yourself with the company's digital strategy and recent initiatives. This will help you tailor your application and show that you're genuinely interested in contributing to their goals.
How to prepare for a job interview at TN United Kingdom
✨Showcase Your Data Skills
As a Digital Optimisation Specialist, you'll need to demonstrate your ability to analyse and utilise performance data. Be prepared to discuss specific examples of how you've used data analytics tools like Google Analytics or A/B testing to drive decisions and improve customer experiences.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing how you’ve engaged with stakeholders in previous roles. Highlight any experience you have in influencing decisions or collaborating with teams.
✨Demonstrate a Customer-Centric Approach
The role requires a focus on delivering a customer-centric experience. Prepare to share examples of how you've improved customer journeys or engagement through your work. Think about specific strategies you've implemented that prioritised customer needs.
✨Be Ready to Discuss Optimisation Strategies
Familiarise yourself with various optimisation techniques and be ready to discuss how you would apply them in the role. Consider preparing a few ideas on how you would approach onsite performance improvements or seasonal events based on the company's current strategies.
