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- Tasks: Manage and optimise programmatic campaigns for EA Games, ensuring client goals are met.
- Company: Join Mindshare, a global leader in marketing with a diverse portfolio of top brands.
- Benefits: Enjoy opportunities for training, career development, and working in a dynamic team environment.
- Why this job: Be part of a transformative team, gaining hands-on experience in digital media and programmatic strategies.
- Qualifications: Passion for digital media, analytical skills, and a proactive attitude are essential.
- Other info: This role is based in London and requires UK work eligibility.
The predicted salary is between 28800 - 43200 £ per year.
Position at GroupM Nexus
Department: Programmatic, Nexus
Client/s: EA Games
Reports to: Programmatic Account Manager
About Mindshare:
Mindshare is a leading global marketing and media services network with billings in excess of £23 billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare’s portfolio of clients includes Marks & Spencer, TKMaxx, BP, First Rail Group, Ford, and more. We are thinkers and doers, relentless in the pursuit of success for our clients.
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies.
The Team:
We are a team of approximately 40 people working on the Unilever account in the UK, one of the agency’s biggest and most long-standing clients. The role will be working on EA Games and their portfolio of game launches. We are now looking for the new Programmatic Executive to come and join the growing Programmatic team based in Rose Court, London.
The Role:
The candidate will report to the Programmatic Account Manager. Working within the Mindshare Programmatic team, they will be integral to achieving client goals by developing and optimizing activity as part of integrated, multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within digital and Programmatic.
Key Responsibilities:
- Campaign Management: Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs.
- Competently create media plans designed to achieve specified KPIs.
- Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process.
- Client and Partner Management: Create and implement a programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs, and follows through to activation.
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Working with partners and attending regular platform training to develop programmatic skillset.
- Operational Excellence: Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
- Maintain standards and process throughout the end-to-end campaign lifecycle.
Skills & Experience:
- Passionate about programmatic and understand the role it can play in the wider ecosystem.
- Affinity for numbers and with an analytical thought process, keen to drive continued excellence.
- Ability to manage their time effectively and work as part of a team.
- Attention to detail and excellent communication skills, written and verbal.
- Proactive and self-motivated, always looking to expand knowledge and capabilities.
(Please note this is a UK based role and requires individuals to have the right to work in this location)
Programmatic Account Executive employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Account Executive
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising. Understanding the current landscape and emerging technologies will help you stand out during interviews and discussions with potential employers.
✨Tip Number 2
Network with professionals in the digital media space, especially those working in programmatic roles. Attend industry events or webinars to connect with others and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your analytical skills by discussing any relevant projects or experiences where you've used data to drive decisions. This will demonstrate your ability to manage campaigns effectively and meet client objectives.
✨Tip Number 4
Research Mindshare and GroupM Nexus thoroughly. Understanding their clients, values, and recent campaigns will allow you to tailor your conversations and show genuine interest in the role and the company.
We think you need these skills to ace Programmatic Account Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in programmatic advertising and digital media. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for programmatic advertising. Mention specific examples of how you've successfully managed campaigns or contributed to client goals in previous roles.
Showcase Analytical Skills: In your application, emphasise your analytical abilities. Provide examples of how you've used data to drive decisions or optimise campaigns, as this is crucial for the Programmatic Account Executive role.
Highlight Team Collaboration: Since the role involves working closely with a team, mention any experiences where you've successfully collaborated with others. This could include projects where teamwork led to achieving client objectives or improving campaign performance.
How to prepare for a job interview at GroupM
✨Show Your Passion for Programmatic
Make sure to express your enthusiasm for programmatic advertising during the interview. Discuss any relevant experiences or projects that showcase your understanding of how programmatic fits into the wider digital marketing ecosystem.
✨Demonstrate Analytical Skills
Since the role requires a strong affinity for numbers, be prepared to discuss how you've used data analysis in previous roles. Bring examples of how you've optimised campaigns based on data insights and how you can apply this to the EA Games account.
✨Prepare for Client Management Scenarios
Think about potential client management situations you might face in the role. Be ready to share how you would create and implement a programmatic strategy that aligns with client objectives, and how you would handle reporting and insights.
✨Highlight Teamwork and Communication Skills
As you'll be working closely with a team, emphasise your ability to collaborate effectively. Share examples of how you've communicated complex ideas clearly and worked as part of a team to achieve common goals.
