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- Tasks: Join our team to manage marketing automation and create engaging client workflows.
- Company: We provide energy market intelligence and advisory services, delivering insights to businesses and investors.
- Benefits: Enjoy flexible working options and a collaborative team environment.
- Why this job: Be part of a dynamic team that drives business growth and enhances client engagement.
- Qualifications: Experience with marketing automation platforms and CRM systems is essential.
- Other info: Apply with your CV to learn more about this exciting opportunity.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a skilled Marketing Automation Expert to join our client's dynamic marketing team. This role is pivotal in developing and implementing marketing automation strategies to enhance client engagement and drive business growth.
Our client is a provider of energy market intelligence and commercial advisory services. This company specialises in delivering actionable insights to businesses, industry bodies, and investors.
Key Responsibilities:- Manage the marketing automation platform, including workflows, segmentation, scoring, and reporting.
- Collaborate with cross-functional teams to create trigger-based client workflows aimed at reducing churn and promoting cross-sales.
- Develop content-led email nurture campaigns to effectively move prospects through the sales funnel.
- Proven experience in using marketing automation platforms, particularly in content-rich B2B environments.
- Proficiency in CRM systems and a strong understanding of digital marketing practices.
- Ability to analyse data from various platforms and integrate different marketing applications.
Please apply with your CV to receive more details.
Contact Detail:
MANU FORTI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarise yourself with popular marketing automation platforms like HubSpot, Marketo, or Pardot. Being able to demonstrate your hands-on experience with these tools during interviews can set you apart from other candidates.
✨Tip Number 2
Brush up on your data analysis skills. Understanding how to interpret and leverage data from CRM systems will be crucial in this role, so consider taking a short course or using online resources to enhance your analytical abilities.
✨Tip Number 3
Network with professionals in the marketing automation field. Attend industry events or join relevant online communities to connect with others who can provide insights or even refer you to job openings.
✨Tip Number 4
Prepare to discuss specific examples of successful email nurture campaigns you've managed. Be ready to explain your strategy, the tools you used, and the results achieved, as this will showcase your practical experience and effectiveness.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with marketing automation platforms and CRM systems. Use specific examples that demonstrate your proficiency in managing workflows, segmentation, and reporting.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the energy market and how your skills can contribute to enhancing client engagement. Mention any relevant projects or campaigns you've worked on that align with the job description.
Showcase Analytical Skills: In your application, emphasise your ability to analyse data and integrate different marketing applications. Provide examples of how you've used data to drive marketing strategies and improve client outcomes.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations. Describe how you’ve successfully worked with other departments to create effective marketing strategies or campaigns.
How to prepare for a job interview at MANU FORTI
✨Know Your Marketing Automation Tools
Make sure you’re well-versed in the marketing automation platforms mentioned in the job description. Be prepared to discuss your experience with these tools and how you've used them to drive engagement and growth.
✨Showcase Your Data Analysis Skills
Since the role requires analysing data from various platforms, come ready with examples of how you've used data to inform marketing strategies. Highlight any specific metrics or results that demonstrate your impact.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to client workflows or email campaigns. Think through your approach to reducing churn or promoting cross-sales, and be ready to share your thought process.
✨Emphasise Collaboration Experience
This role involves working with cross-functional teams, so be sure to highlight your experience collaborating with others. Share specific examples of successful projects where teamwork played a key role in achieving results.
