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- Tasks: Drive customer engagement and optimise strategies for established SMEs in a dynamic fintech environment.
- Company: Join Allica Bank, the UK's fastest-growing fintech, dedicated to empowering SMEs.
- Benefits: Enjoy flexible working, private health cover, and a supportive culture with social activities.
- Why this job: Be part of a mission-driven team that values creativity and data to enhance customer experiences.
- Qualifications: Analytical mindset with strong data skills; experience in marketing or product management is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Product Marketing Analyst role at Allica Bank 1 week ago Be among the first 25 applicants Join to apply for the Senior Product Marketing Analyst role at Allica Bank About Allica Bank Allica is the UK’s fastest growing company – and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. About Allica Bank Allica is the UK’s fastest growing company – and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities – representing over a third of our economy – yet have been largely neglected both by traditional high street banks and modern fintech providers. Department Description Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data. Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention – ensuring our banking solutions reach and resonate with the right SMEs at the right time. Growth is both a science and an art. We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica’s mission to empower established SMEs with the banking they deserve. Role Description We are seeking a highly analytical, data-driven, and execution-focused Senior Analyst to join our Product Marketing Team within the Growth Squad. In this role, you will work closely with the Product Marketing Manager to drive customer engagement and experience initiatives, contributing to the achievement of key growth objectives. You will be responsible for analyzing trends, optimizing customer engagement strategies, and executing data-backed initiatives to improve customer engagement and product adoption. The ideal candidate is a strategic thinker with a hands-on approach, capable of independently executing campaigns and collaborating across teams. Principal Accountabilities Work with the product marketing manager, product, content, brand, and customer-facing teams to execute customer engagement initiatives aligned with 2025 OKRs. Develop data-driven growth strategies to optimise post-account opening onboarding and in-life engagement. Identify and prioritise opportunities for increasing account usage, payment transactions, and organic referrals. Design, launch, and optimise multi-channel growth campaigns across in-app, email, push notifications, and online banking. Conduct in-depth data analysis on customer behavior, campaign performance, and engagement trends to inform strategy. Support enhanced customer communication strategies, including personalised messaging, nurture journeys, and notification frameworks. Collaborate with cross-functional teams to optimise onboarding, improve engagement loops, and implement structured customer feedback. Align with customer-facing teams to provide actionable insights, training, and tools for improved engagement. Personal Attributes & Experience Analytical & data-driven – able to independently analyse complex datasets, identify trends, and derive actionable insights to optimise customer engagement. Customer-centric mindset – strong understanding of customer behavior and lifecycle stages, proactively identifying opportunities to enhance value and reduce churn. Problem-solving & critical thinking – recognises false assumptions, applies structured thinking to solve challenges, and proposes creative, scalable solutions to business problems. Ownership & execution focus – takes full ownership of projects, consistently delivering high-quality work on time, resolving issues, and implementing automation for efficiency. Collaboration & communication – effectively communicates insights and recommendations to cross-functional teams and leadership, ensuring data-driven decision-making and strategic alignment. Data Analytics & reporting – strong proficiency in Excel, including the ability to manipulate and analyse large datasets using pivot tables, formulas, and data visualisation tools. Experience in using data to track and measure customer engagement trends and campaign performance. Growth & engagement metrics – good understanding of customer lifecycle metrics such as active engagement, feature adoption, and transactional behavior. Ability to track trends and measure impact. Project ownership & execution – comfortable leading and executing engagement-focused projects from analysis to implementation. Works autonomously but ensures alignment with product marketing objectives. Presentation & storytelling – ability to translate complex data insights into clear, actionable recommendations. Creates compelling presentations that drive alignment across teams and influence decision-making. Automation & technical execution – hands-on experience optimising CRM and marketing automation tools such as HubSpot, ensuring customer touchpoints are timely, relevant, and personalised. Experimentation & optimisation – develops and executes experiments (e.g., A/B tests, engagement triggers) to refine onboarding and lifecycle engagement strategies. Working at Allica Bank At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers. Our employees are at the heart of everything we do, so our benefits are designed with you in mind: Full onboarding support and continued development opportunities Options for flexible working Regular social activities Pension contributions Discretionary bonus scheme Private health cover Life assurance Family friendly policies including enhanced Maternity & Paternity leave Don’t tick every box? Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you! Flexible working We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate. Diversity We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Product Management and Marketing Referrals increase your chances of interviewing at Allica Bank by 2x Get notified about new Product Marketing Analyst jobs in London, England, United Kingdom . 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Senior Product Marketing Analyst employer: Allica Bank
Contact Detail:
Allica Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Analyst
✨Tip Number 1
Familiarise yourself with Allica Bank's mission and values. Understanding their focus on empowering established SMEs will help you tailor your conversations and demonstrate how your skills align with their goals during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive customer engagement in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact.
✨Tip Number 3
Network with current or former employees of Allica Bank on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 4
Prepare to discuss your experience with CRM and marketing automation tools, particularly HubSpot. Being able to articulate how you've optimised customer touchpoints in past roles will set you apart as a candidate.
We think you need these skills to ace Senior Product Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Senior Product Marketing Analyst role. Focus on your analytical abilities, data-driven decision-making, and any experience with customer engagement strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for helping SMEs and how your background in product marketing can contribute to Allica Bank's mission. Use specific examples of past successes in similar roles to demonstrate your fit.
Showcase Data Skills: Since the role requires strong data analytics skills, mention any tools or methodologies you are proficient in, such as Excel, CRM systems, or data visualisation tools. Provide examples of how you've used data to drive marketing decisions.
Highlight Collaboration Experience: Emphasise your ability to work across teams. Mention any previous experiences where you collaborated with product, sales, or customer-facing teams to achieve common goals, as this is crucial for the role at Allica Bank.
How to prepare for a job interview at Allica Bank
✨Showcase Your Analytical Skills
As a Senior Product Marketing Analyst, you'll need to demonstrate your ability to analyse complex datasets. Prepare examples of how you've used data to drive decisions in previous roles, and be ready to discuss specific tools and methodologies you’ve employed.
✨Understand Customer Behaviour
Familiarise yourself with customer lifecycle stages and engagement metrics. Be prepared to discuss how you would identify opportunities to enhance customer value and reduce churn, as this aligns closely with the role's responsibilities.
✨Prepare for Collaboration Questions
Since the role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you ensure alignment across different departments.
✨Demonstrate Ownership and Execution Focus
The ideal candidate is expected to take ownership of projects. Be ready to share instances where you led initiatives from analysis to implementation, showcasing your ability to deliver high-quality work on time.
