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- Tasks: Lead a team to optimise marketing performance using data and advanced analytics.
- Company: Intuit is a leading financial software company, known for innovation and growth.
- Benefits: Enjoy flexible work options, competitive salary, and opportunities for professional development.
- Why this job: Shape the future of QuickBooks marketing while driving significant business growth and innovation.
- Qualifications: 10+ years in marketing analytics with strong leadership and project management skills required.
- Other info: Experience in a global organisation and advanced degree preferred.
The predicted salary is between 54000 - 84000 £ per year.
Intuit is seeking a visionary and results-driven Head of Marketing Science to lead our team in leveraging data and advanced analytics to optimize marketing performance and drive significant business growth. This role is pivotal in shaping the future of QuickBooks marketing, ensuring data-driven decision-making across all channels and initiatives.
As the Head of Marketing Science, you will be responsible for building and leading a high-performing team of data scientists and analysts. You will develop and implement cutting-edge methodologies to measure marketing effectiveness, predict customer behaviour, and optimize marketing spend. You will be a strategic partner to the marketing leadership team, providing actionable insights that fuel growth and innovation.
Responsibilities:
- Designing and implementing measurement framework and high impact learning agenda to drive increased marketing effectiveness.
- Determine marketing program effectiveness, ROI, and assist with pipeline forecasting.
- Lead the media mixed modeling process - play the lead role in moving our MMM from agency to in-house, including model selection, model build/training, and actioning the model outputs with the marketing team.
- Experimentation and testing - work with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings.
- Develop and maintain ongoing reporting and programmatic reporting based upon organizational needs and goals.
- Work with the marketing leadership, finance, research, product, and data science teams to build marketing KPIs and goals.
- Assist the marketing leadership team with prioritizing, assigning, and understanding the impact of programs, campaigns, and marketing investments.
- Assist in budget development based upon program performance and organizational goals.
- Implement and manage marketing analytics tools and software as necessary.
- Develop and manage ongoing and programmatic marketing dashboards.
- Continuous communication of overall marketing performance to marketing leadership team and cross-functional stakeholders.
- Strong ability to analyze quantitative data and provide actionable recommendations.
- Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics to ensure our strategies remain cutting-edge.
- Present findings and recommendations to senior leadership - effectively communicating complex data in a clear and concise manner.
- Lead and grow a high performing team.
Qualifications:
- 10+ years of experience in marketing analytics, data analysis, marketing, or related field.
- Experience in leading large teams both directly and cross-functionally (including managing managers).
- Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe Analytics, and marketing automation platforms.
- Experience leading a team of marketing analysts/marketing scientists.
- Advanced analytics techniques: expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end MMM ownership experience.
- Strong SQL and Python skills.
- Excellent leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Strong communication and interpersonal skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
- Ability to evaluate, coordinate, and prioritize requirements in a fast-paced environment.
- Experience in the technology space is preferred.
- Experience in a global organization is preferred.
- Advanced degree in statistics, economics, behavioural or social science, or business experience in a media measurement field is preferred.
Head of Marketing Science, Quickbooks EMEA employer: Intuit Inc.
Contact Detail:
Intuit Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Science, Quickbooks EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and data science. This role requires a strong understanding of advanced analytics techniques, so being well-versed in methodologies like regression models and time series analysis will set you apart.
✨Tip Number 2
Network with professionals in the marketing analytics field. Attend industry conferences or webinars to connect with others who are already in similar roles. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your leadership skills by discussing any experience you have in managing teams or projects. Highlighting your ability to lead cross-functional teams will demonstrate that you can handle the responsibilities of this position effectively.
✨Tip Number 4
Prepare to discuss how you've used data to drive marketing decisions in previous roles. Be ready to share specific examples of how your insights led to measurable improvements in marketing performance.
We think you need these skills to ace Head of Marketing Science, Quickbooks EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics and team leadership. Use specific examples that demonstrate your ability to drive marketing effectiveness and manage large teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and your vision for the role. Mention how your background aligns with the responsibilities outlined in the job description, particularly in leading media mixed modelling and experimentation.
Showcase Your Technical Skills: Emphasise your proficiency in marketing analytics tools like Google Analytics and Adobe Analytics. Include any experience you have with SQL and Python, as these are crucial for the role.
Prepare for Interviews: Be ready to discuss your previous projects and how you've used data to inform marketing strategies. Prepare to explain complex data concepts in simple terms, as you'll need to communicate findings to non-technical stakeholders.
How to prepare for a job interview at Intuit Inc.
✨Showcase Your Analytical Skills
As the Head of Marketing Science, you'll need to demonstrate your expertise in data analysis and advanced analytics techniques. Be prepared to discuss specific projects where you've successfully implemented methodologies like regression models or time series analysis to drive marketing effectiveness.
✨Highlight Leadership Experience
This role requires strong leadership skills, so share examples of how you've led teams in the past. Discuss your experience managing large teams and cross-functional collaboration, as well as how you’ve developed talent within your team.
✨Communicate Complex Data Clearly
You'll be presenting findings to senior leadership, so practice explaining complex data insights in a clear and concise manner. Use examples from your previous roles to illustrate how you've effectively communicated actionable recommendations to non-technical stakeholders.
✨Stay Updated on Industry Trends
Demonstrating knowledge of current trends in marketing analytics will set you apart. Be ready to discuss recent advancements in the field and how they could impact QuickBooks' marketing strategies, showing that you're proactive and forward-thinking.
