Sales Director, Events

Sales Director, Events

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and develop the Event Sales team to drive revenue growth.
  • Company: Fastmarkets is a global leader in price reporting for commodities since 1865.
  • Benefits: Enjoy a collaborative culture, flexible work options, and opportunities for career advancement.
  • Why this job: Join a dynamic team focused on innovation and making an impact in the market.
  • Qualifications: 10+ years in B2B sales leadership with a strong track record in strategy and team development.
  • Other info: We value diversity and inclusivity, encouraging all backgrounds to apply.

The predicted salary is between 43200 - 72000 £ per year.

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets. Fastmarkets\’ data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond. Job Description The Role We are seeking a dynamic and results-oriented Sales Director to lead and develop our Event Sales team. The candidate must be a seasoned sales leader with experience in driving high impact sales strategies and change management. To drive this change they must be able to work collaboratively with key departments to drive revenue growth gaining support and buy-in for innovative and ambitious commercial strategies. The successful candidate will be responsible for crafting and executing an ambitious sales strategy supported by a robust commercial plan that aligns with our growth targets, leading a high-performing team, and fostering relationships with key partners and stakeholders. The ideal candidate will possess a strong track record in B2B sales leadership and a strategic mindset. PRINCIPLE ACCOUNTABILITIES Sales Strategy Development and Execution: Design and implement a comprehensive sales strategy at a business and event by event level aligned with company objectives to drive revenue growth and market expansion. Lead team in designing future proofed sales inventories and continuous innovative approaches to driving accelerated and sustainable growth Analyse market trends, competitor activity, and emerging opportunities to continuously adapt and refine the sales approach and brand presence Collaborate with the executive team to set ambitious targets, design scalable processes, and optimize sales operations. Partner with MD to provide recommendations on pricing strategy Lead the transformation of the sales function to support rapid growth, operational efficiency, and customer-centric approaches. Identify and implement key initiatives to modernize and enhance sales practices, tools, and technologies. Partner with cross-functional teams to align sales efforts with marketing, product, and customer success. Provide a detailed strategic vision to drive accelerated growth of sponsorship revenues while fostering a high-performing, inclusive, and highly collaborative sales team culture. Mentor and develop sales professionals, encouraging sales skills growth, career advancement, and cross-departmental collaboration. Champion diversity, equity, and inclusion, embedding value-driven sales practices and celebrating diverse perspectives. Market & Relationship Management: Build a deep understanding of the markets we serve, trends, competitive landscape and the needs of our clients. Ensuring the sales team has a similar forensic understanding and uses this to drive their activities. Establish and nurture relationships with key exhibitors, partners, and associations to support event success. Collaborate with partners and internal colleagues to drive innovative sales strategies/ inventories and global sales efforts and manage indirect channels. Performance & Revenue Management: Set ambitious sales targets and continually monitor team performance to maximize revenues ensuring that all targets are met. Ensure accurate pipeline management and data-driven forecasting to provide clear visibility of revenue projections. Take proactive measures to address underperformance and optimize team resources to meet growth objectives Overhaul legacy sales inventories to accelerate revenue growth and future-proof the events business model Operational Excellence: Embed best in class sales methodologies based on a consistent customer focussed value-driven sales approach Ensure sales team follows consistent CRM processes, sponsorship package guidelines, and provides clear briefings to delivery departments. Drive new business development through data-driven strategies and accountability, while securing repeat revenues via rebooking programs. Provide regular performance reports to the executive team, offering insights, challenges, and strategic recommendations. Qualifications We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully. If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on… KNOWLEDGE, EXPERIENCE AND SKILLS We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly. Qualifications: Bachelor’s degree in business, marketing, or related field; MBA or relevant advanced degree preferred. 10+ years of experience in sales leadership roles, ideally B2B events, with a proven track record of strategic and transformational success. Strong background in developing and executing sales strategies, with the ability to drive change in a dynamic environment. Proven experience in building and leading high-performing sales teams, with a focus on people development and cultural excellence. Exceptional communication and interpersonal skills, with the ability to influence at all organizational levels. Proficiency in CRM software, sales analytics, and forecasting tools. Strategic Vision: Ability to see the big picture, anticipate challenges, and create plans for long-term success. Transformational Leadership: Skilled in guiding teams through change and motivating others to embrace new initiatives. Cultural Leadership: Passionate about fostering a positive, inclusive work environment that promotes growth and engagement. Results Orientation: Demonstrated ability to meet and exceed revenue targets and other performance metrics. If you\’re excited about the role but your experience, skills or qualifications don\’t perfectly align, we encourage you to apply anyway. Additional Information Our Values Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values. Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they\’re embedded in everything we do. Our values are: METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done GROWTH MINDSET . This value enables us to be nimble to the changing realities and operate with a sense of urgency INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day. CUSTOMER CENTRIC. We are customer-centric in all that we do COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences. You’ve read a little about us – now it’s over to you! If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day. It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great. #J-18808-Ljbffr

Sales Director, Events employer: FastMarkets Ltd

Fastmarkets is an exceptional employer that fosters a dynamic and inclusive work culture, where diverse perspectives are celebrated and collaboration is key. With a strong commitment to employee growth, the company offers ample opportunities for professional development and mentorship, ensuring that every team member can thrive in their career. Located globally, Fastmarkets provides a unique chance to engage with international markets while being part of a trusted leader in price reporting and analytics.
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Contact Detail:

FastMarkets Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Director, Events

✨Tip Number 1

Familiarise yourself with Fastmarkets' core values and mission. During your interactions, whether in networking or interviews, demonstrate how your personal values align with theirs, particularly around being metrics-driven, accountable, and inclusive.

✨Tip Number 2

Network within the commodities and events industry. Attend relevant conferences or webinars where Fastmarkets might be present. Building relationships with current employees or industry peers can provide insights into the company culture and expectations.

✨Tip Number 3

Prepare to discuss specific examples of your past sales strategies and leadership experiences. Be ready to explain how you’ve driven change and fostered high-performing teams, as these are key aspects of the Sales Director role.

✨Tip Number 4

Stay updated on market trends and competitor activities in the commodities sector. Being knowledgeable about the industry will not only help you in interviews but also show your commitment to understanding the challenges and opportunities Fastmarkets faces.

We think you need these skills to ace Sales Director, Events

Sales Strategy Development
B2B Sales Leadership
Change Management
Market Analysis
Relationship Management
Revenue Growth Strategies
Team Leadership
Performance Monitoring
CRM Software Proficiency
Data-Driven Decision Making
Communication Skills
Interpersonal Skills
Mentoring and Coaching
Operational Excellence
Customer-Centric Approach
Transformational Leadership
Cultural Leadership
Results Orientation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your relevant experience in sales leadership, particularly in B2B events. Emphasise your track record of developing and executing successful sales strategies, as well as any experience you have in driving change within a team.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your skills align with Fastmarkets' values, such as being metrics-driven and customer-centric. Use specific examples from your past experiences to illustrate your points.

Showcase Leadership Skills: Highlight your transformational leadership abilities in both your CV and cover letter. Provide examples of how you've successfully led teams through change, mentored sales professionals, and fostered an inclusive team culture.

Demonstrate Market Knowledge: Research the commodities markets that Fastmarkets serves. In your application, mention your understanding of market trends and how this knowledge can contribute to driving revenue growth and enhancing sales strategies.

How to prepare for a job interview at FastMarkets Ltd

✨Understand the Company and Its Values

Before your interview, take some time to research Fastmarkets thoroughly. Familiarise yourself with their values, such as being metrics-driven and inclusive. This will help you align your answers with their culture and demonstrate that you are a good fit.

✨Showcase Your Sales Strategy Experience

Prepare specific examples of how you've developed and executed successful sales strategies in previous roles. Highlight your ability to adapt to market trends and drive revenue growth, as this is crucial for the Sales Director position.

✨Demonstrate Leadership Skills

Be ready to discuss your experience in leading high-performing teams. Share examples of how you've mentored team members and fostered a collaborative environment, as this aligns with the company's emphasis on cultural leadership.

✨Prepare Questions for the Interviewers

Think of insightful questions to ask during the interview. This could include inquiries about the company's future growth plans or how they measure success in the sales department. It shows your interest and strategic thinking.

Sales Director, Events
FastMarkets Ltd
Location: London
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