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- Tasks: Drive digital sales and maximise revenue opportunities for The London Standard.
- Company: The Standard is a dynamic media company delivering news and culture to Londoners.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and development.
- Why this job: Join a forward-thinking team focused on innovation in digital advertising and media.
- Qualifications: Proven experience in digital sales, strong networking skills, and a passion for the media industry.
- Other info: We value diversity and aim to reflect our city's vibrant community in our team.
The predicted salary is between 36000 - 60000 £ per year.
The Standard is a media company that offers news and culture for Londoners, everywhere. We deliver content through digital, audio, video, and social platforms, as well as a new weekly print product called The London Standard.
You are a confident and consultative sales professional with a strong understanding of the digital advertising landscape. You excel in pitching, presenting, and responding to briefs with clarity and insight. You possess a solid technical foundation in digital advertising and bring a commercial mindset to every conversation.
Reporting to the Commercial Operations Director, you’ll collaborate closely with the Partnerships and Ad Operations teams. Your focus will be on uncovering and maximising revenue opportunities across The London Standard's digital platforms.
You have a proven track record in both Direct IO and Programmatic sales, with experience building and nurturing relationships across agency and client-side stakeholders. Develop and close opportunities within existing client portfolios, manage a robust sales pipeline, and stay informed of market activity and trends.
- Build and maintain strong relationships with agency planning, buying, and trading teams through regular engagement, meetings, and appropriate networking or hospitality.
- Proactively generate new business opportunities through structured outreach and pipeline management.
- Work collaboratively with Ad Operations, Data, and Insights teams to ensure effective campaign delivery and performance optimisation.
- Analyse campaign data and market trends to generate actionable insights and recommendations.
- Contribute to the evolution of our programmatic trading strategy, enhancing our product offering while safeguarding direct sales channels.
Building Capability – Actively develops skills and knowledge, continuously seeking opportunities to grow in line with business goals.
Quality Service – Delivers high-quality, customer-focused solutions while considering the diverse needs of clients and stakeholders.
Proven experience in both agency direct and programmatic sales, ideally within a publisher, ad tech platform, media agency, or ad network.
Strong network of contacts across agency trading desks, digital planners, and client direct teams.
Demonstrated ability to sell comprehensive digital advertising solutions.
Solid understanding of programmatic trading, including analytics, trading models, technical terminology, and industry platforms.
Passion for the media industry and a desire to grow within digital sales.
Up-to-date knowledge of trends and developments across the digital and wider media landscape.
Our commitment is to represent our city with a team and through content that reflects our readers. Teamwork is key to our success – inside and outside of the building.
We’re proud to be a news brand with a powerful legacy – and a focus on the future.
Diversity Statement: our commitment to diversity and inclusion. At The Standard our ambition is to represent our city with a team and through content that reflects our audience. We want to attract those voices previously underrepresented in media, offering a rewarding career and opportunities for all.
Digital Sales Manager (m/w/d) employer: The London Standard
Contact Detail:
The London Standard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Sales Manager (m/w/d)
✨Tip Number 1
Network actively within the digital advertising community. Attend industry events, webinars, and local meetups to connect with professionals who can provide insights or referrals. Building relationships with agency contacts can give you an edge in understanding their needs and preferences.
✨Tip Number 2
Stay updated on the latest trends in digital advertising and programmatic trading. Subscribe to industry newsletters, follow relevant blogs, and engage with thought leaders on social media. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed sales pipelines and closed deals in previous roles. Be ready to share metrics that showcase your achievements, as this will highlight your capability and experience in driving revenue.
✨Tip Number 4
Familiarise yourself with The Standard's digital platforms and recent campaigns. Understanding their content and audience will allow you to tailor your approach and demonstrate how you can contribute to their goals during discussions.
We think you need these skills to ace Digital Sales Manager (m/w/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital sales, particularly in Direct IO and Programmatic sales. Use specific examples that demonstrate your ability to build relationships and generate revenue.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the media industry and your understanding of the digital advertising landscape. Mention how your skills align with The Standard's goals and values, especially regarding diversity and teamwork.
Showcase Your Achievements: Include quantifiable achievements in your application, such as revenue targets met or exceeded, successful campaigns you've managed, or new business opportunities you've generated. This will help illustrate your impact in previous roles.
Research The Standard: Familiarise yourself with The Standard's content and audience. Understanding their mission and values will allow you to tailor your application and demonstrate how you can contribute to their success in the digital space.
How to prepare for a job interview at The London Standard
✨Know Your Digital Advertising Landscape
Make sure you have a solid understanding of the digital advertising landscape. Familiarise yourself with current trends, key players, and emerging technologies. This knowledge will help you demonstrate your expertise and confidence during the interview.
✨Showcase Your Sales Achievements
Prepare to discuss your proven track record in Direct IO and Programmatic sales. Be ready to share specific examples of how you've built and nurtured relationships with clients and agencies, as well as any successful campaigns you've managed.
✨Demonstrate Collaborative Skills
Since the role involves working closely with various teams, highlight your experience in collaboration. Share examples of how you've worked with Ad Operations, Data, and Insights teams to optimise campaign performance and deliver high-quality results.
✨Emphasise Your Passion for Media
Express your enthusiasm for the media industry and your desire to grow within digital sales. Discuss any relevant projects or initiatives you've been involved in that showcase your commitment to staying updated on industry developments and trends.
