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- Tasks: Lead ASO strategies to boost app visibility and user engagement.
- Company: Bally's Interactive is a global leader in casino entertainment and online gaming.
- Benefits: Enjoy flexible benefits like annual leave, health insurance, and wellness allowances.
- Why this job: Join a dynamic team focused on innovation and making a real impact in the gaming industry.
- Qualifications: Experience in ASO for Google Play and Apple App Store is essential.
- Other info: Embrace a diverse and inclusive workplace where your ideas matter.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the ASO Manager role at Bally\’s Interactive 5 days ago Be among the first 25 applicants Join to apply for the ASO Manager role at Bally\’s Interactive Get AI-powered advice on this job and more exclusive features. Who We Are Bally\’s Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally\’s Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. Who We Are Bally\’s Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally\’s Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform. With 10,600 employees, the Company\’s casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally\’s will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Well, what about the team? We are looking for an App Store Optimisation (ASO) Manager to join our Global Marketing Services team. The purpose of the role will be to significantly grow the volume of new players and profit acquired via our gambling apps in all markets and to migrate existing web-based players to using them. This will be a highly impactful role that will involve a lot of strategy, planning, prioritisation, and ASO delivery to ensure that optimisations are consistently identified and implemented on time. To be successful in this role, you will need to be highly experienced in the latest ASO techniques and be comfortable driving and executing the optimisations in-house with the assistance of our internal teams. So, what will you be doing? Driving continuous improvement across all of our app store presence. Competing to maximise our position and outperform the competition. Experimenting and innovate to keep us at the cutting edge of ASO trends and strategies. Evangelising app marketing at Bally’s. Educating our native development teams and drive a regular app update cycle. Developing keyword strategies for all of our apps. Identifying relevant keywords and phrases users are likely to search for when looking for our apps. Optimising app titles, descriptions, and other metadata. Conducting competitor analysis to understand best in class ASO strategies and identify opportunities. Ensuring keyword strategies align with paid marketing efforts. Optimising app store listings with compelling titles, descriptions, and keywords. Ensuring app icons, screenshots, and preview videos are optimised to attract users and help us stand out in a crowded market. Managing app localisation for different languages and regions. Tracking app store rankings, downloads, and user engagement metrics. Analysing data to identify trends and areas for improvement. Creating reports to communicate ASO performance and insights. Conducting A/B tests to optimise app store listings and improve conversion rates. Staying up to date with the latest ASO trends and best practices. And what are we looking for? Possess hands on commercial ASO experience on the Google Play and Apple App Store. Have demonstrable evidence of successfully implemented ASO strategy. Evidence of a strategic mindset. Possess strong analytical skills and confident presenting. Applied experience with App Store reporting tools. Excellent at building and maintaining relationships. Have very high attention to detail skills. This Is What You\’ll Get Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer: Annual leave Annual bonus Pension plan Health insurance Company share scheme Volunteering days Home office allowance Wellness or Gym allowance DNA / Values At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do! We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game. Equal Opportunities At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Other Industries Gambling Facilities and Casinos Referrals increase your chances of interviewing at Bally\’s Interactive by 2x Get notified about new Manager jobs in London, England, United Kingdom . 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ASO Manager employer: Bally's Interactive
Contact Detail:
Bally's Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Manager
✨Tip Number 1
Familiarise yourself with the latest ASO trends and techniques. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the gaming and app marketing sectors. Attend industry events or webinars where you can meet potential colleagues or mentors. Building these connections can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific ASO strategies you've implemented in the past. Be ready to share metrics that showcase your success, such as increased downloads or improved rankings. This will highlight your hands-on experience and strategic mindset.
✨Tip Number 4
Research Bally's Interactive thoroughly. Understand their current app offerings and identify areas where you think ASO improvements could be made. Bringing this insight into your conversations will show your proactive approach and genuine interest in the company.
We think you need these skills to ace ASO Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on ASO experience, particularly with Google Play and Apple App Store. Include specific examples of successful ASO strategies you've implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for app marketing and how your strategic mindset aligns with Bally's goals. Mention your analytical skills and ability to present data effectively.
Showcase Relevant Skills: Emphasise your strong attention to detail and experience with app store reporting tools. Highlight any experience you have in managing app localisation and conducting A/B tests.
Research Bally's Interactive: Familiarise yourself with Bally's Interactive and their core values. Reflect these values in your application to demonstrate that you are a good cultural fit for the team.
How to prepare for a job interview at Bally's Interactive
✨Showcase Your ASO Expertise
Make sure to highlight your hands-on experience with App Store Optimisation. Be prepared to discuss specific strategies you've implemented in the past and the results they achieved. This will demonstrate your capability to drive growth for Bally's apps.
✨Understand Bally's Brand and Values
Familiarise yourself with Bally's core values and how they align with your own. During the interview, express how you embody these values and how they influence your work in ASO. This shows that you're not just a fit for the role, but also for the company culture.
✨Prepare for Data-Driven Discussions
Since the role requires strong analytical skills, be ready to discuss how you've used data to inform your ASO strategies. Bring examples of reports or metrics you've analysed in the past, and be prepared to explain how you derived insights from them.
✨Demonstrate Your Strategic Mindset
Bally's is looking for someone with a strategic approach to ASO. Prepare to discuss how you prioritise tasks and make decisions based on market trends and competitor analysis. Show that you can think critically about the bigger picture while managing day-to-day optimisations.
