Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage client portfolios and drive CRM initiatives to boost sales.
- Company: Join the iconic Prada Group, a leader in luxury fashion since 1913.
- Benefits: Enjoy a creative work environment with opportunities for professional growth.
- Why this job: Be part of a diverse team and make a real impact in luxury retail.
- Qualifications: Luxury retail experience preferred; strong data analysis and CRM skills required.
- Other info: Entry-level position with full-time hours in London.
The predicted salary is between 28800 - 43200 £ per year.
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe and Pasticceria Marchesi, operating in more than 45 countries with a diverse team of over 100 nationalities. Joining our company means working in a creative and international environment, driven by curiosity and the pursuit of excellence. We value talent and passion, fostering professional growth.
Job Purpose
The In-Store CRM Manager will oversee the client portfolio as a strategic business asset. The role emphasizes strengthening CRM & clienteling initiatives in-store, supporting sales staff with data-driven campaigns, client outreach, and private appointments. The manager should be proficient in data analysis, Excel, and campaign management to make strategic decisions.
Responsibilities
- Manage the client portfolio strategically, focusing on segmentation, forecasting, and growth.
- Design and implement advanced client segmentation and targeted outreach for high-value clients to foster long-term loyalty.
- Analyze client data using tools like Excel and CRM platforms (e.g., C-Sphere) to extract insights, build reports, and drive campaigns.
- Benchmark CRM strategies, stay updated on trends, and introduce new engagement techniques.
- Develop, execute, and monitor store CRM campaigns, including local outreach and client targeting.
- Align CRM efforts with sales and revenue goals, ensuring measurable impacts on store and client advisor performance.
- Manage budgets for client gifting and customer experiences to enhance relationships.
- Collaborate with departments to synchronize CRM outreach with store events, launches, and campaigns.
- Train team members on CRM tools and strategies, providing individual feedback and sharing best practices.
- Ensure consistent adoption of the clienteling strategy across the store team.
- Monitor CRM KPIs related to outreach, private appointments, prospects, and performance.
- Develop CRM strategies aligned with business objectives to contribute to sales growth.
Knowledge And Skills
- Luxury retail experience is preferred.
- Strong technical and digital mindset.
- Languages: English required; additional languages are a plus.
- Client-centric attitude, problem-solving skills, flexibility, empathy, energy.
Additional Details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Other
- Industry: Advertising Services
Contact Detail:
BoF Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In-Store CRM Manager, London
✨Tip Number 1
Familiarise yourself with the latest CRM tools and techniques, especially those relevant to luxury retail. Being knowledgeable about platforms like C-Sphere can give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive client engagement or sales in previous roles. This will demonstrate your ability to make data-driven decisions, which is crucial for the In-Store CRM Manager position.
✨Tip Number 3
Network with professionals in the luxury retail sector, particularly those who have experience in CRM roles. Engaging with them can provide insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 4
Prepare to discuss how you would align CRM strategies with sales goals. Think of specific examples where you've successfully integrated marketing campaigns with sales initiatives, as this will highlight your strategic thinking and understanding of business objectives.
We think you need these skills to ace In-Store CRM Manager, London
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the In-Store CRM Manager position. Understand the key responsibilities and required skills, especially focusing on data analysis and CRM strategies.
Tailor Your CV: Customise your CV to highlight relevant experience in luxury retail and CRM management. Emphasise any specific achievements related to client segmentation, data analysis, or campaign management that align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury retail industry and your understanding of CRM strategies. Mention how your skills can contribute to the company's goals and your enthusiasm for working in a creative environment.
Highlight Technical Skills: Make sure to mention your proficiency in tools like Excel and any CRM platforms you have experience with. Providing examples of how you've used these tools to drive campaigns or analyse data will strengthen your application.
How to prepare for a job interview at BoF Careers
✨Showcase Your Data Skills
As the In-Store CRM Manager, you'll need to demonstrate your proficiency in data analysis and tools like Excel. Be prepared to discuss specific examples of how you've used data to drive campaigns or improve client relationships in previous roles.
✨Understand Luxury Retail Dynamics
Familiarise yourself with the luxury retail sector and the unique challenges it presents. Research Prada Group's brands and their market positioning to show your genuine interest and understanding of the industry during the interview.
✨Emphasise Client-Centric Strategies
Highlight your experience in client management and how you've successfully implemented client-centric strategies in the past. Be ready to share examples of how you've fostered long-term loyalty among high-value clients.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and flexibility. Think about potential challenges you might face in the role and how you would address them, particularly in relation to CRM initiatives and team training.
