Digital Executive

Join to apply for the Digital Executive role at AKA UK

The Role

We are looking for a skilled and proactive Digital Executive to support the project management & CRM teams of our department. Reporting to the Head of Product Design & UX, you will be responsible for maintaining our CRM database, creating targeted campaigns, and analysing customer data to uncover opportunities for growth, particularly within the Arts and Entertainment sector. You will also support our project managers with administrative tasks such as CMS updates, task allocation, and creating spreadsheets to track client amendments.

Key Responsibilities

1. Oversee and assist in the management of CRM platforms such as Mailjet, Mailchimp, and Dotdigital.
2. Support in inputting, updating, and managing customer data to ensure database integrity.
3. Assist in creating, testing, and optimizing email campaigns, leveraging A/B testing for improvements.
4. Support tracking of email performance metrics such as open rates, click-through rates (CTR), and conversions.
5. Assist with data import/export processes and run database queries to support campaigns.
6. Support Project Managers with administrative tasks, including meeting coordination, agenda preparation, and documentation.
7. Assist with tracking project timelines, deliverables, and milestones.
8. Manage project-related documentation, ensuring accuracy and accessibility.
9. Help organise team meetings and follow up on action items to maintain project momentum.
10. Support budget tracking and reporting for digital projects.

Essential Skills

1. Translate data insights into actionable recommendations to improve campaign performance.
2. Work closely with the CRM Manager, sales, marketing, and project management teams to align on goals and execution.
3. Provide feedback on campaign performance and customer trends.
4. Manage multiple projects and deadlines efficiently without compromising quality.
5. Proactively resolve issues within CRM systems or campaign processes.
6. Prioritise responsibilities based on business objectives and deliver high-impact results.
7. Demonstrate strong attention to detail and problem-solving skills in a fast-paced environment.

Team

As a Digital Executive , you will be a key member of the Digital Product Development and wider AKA Digital team, working closely with:

• CRM Manager: Collaborate on strategy, customer journey improvements, and performance insights.
• Project Managers: Provide administrative support, ensure project milestones are met, and help maintain project momentum.
• Design and Development Team: Coordinate on CRM integrations and technical troubleshooting.

Your contributions will be key in driving customer engagement, streamlining project delivery, and improving overall business efficiency.

Essential Requirements

• Minimum 4 years of previous experience as a Senior Marketing Manager or Marketing Director in theatre, arts, or events/entertainment marketing.
• Strong understanding and experience of the London and/or UK Theatre landscape is essential.
• A passion for attending theatre and live entertainment.
• Previous experience with or inside an agency environment is preferable.
• Ability to work autonomously.
• Manage multiple high-level client relationships simultaneously.
• Actively seek solutions to problems without consultation.
• Anticipate clients\’ needs.
• Lead proactively and positively to bring out the best in the team.
• Line manage team members to train and enable their development.
• Promote creative solutions to service client needs.
• Diverse and current expertise across the entertainment sector.
• Strong focus on client satisfaction.
• Confidence to make solid recommendations.
• Ability to challenge clients and senior colleagues.
• First point of contact for clients.

Additional responsibilities include developing clear client objectives, ensuring client satisfaction, managing budgets, promoting the agency, and developing your team, all aligned with the agency\’s goals and values.

#J-18808-Ljbffr