Marketing Automation Specialist/SME

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Join to apply for the Marketing Automation Specialist/SME role at Accenture UK & Ireland

Job Title:

Marketing Automation Specialist, SME (Subject Matter Expert)

Location:

London, Manchester, Newcastle, Edinburgh, Birmingham

Career Level:

Consultant (9)

About Us:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. We help our clients operate at the speed of life through imagination, technology, and intelligence. Visit us at:

Role Overview:

As a Marketing Automation Specialist, SME, you will help clients transform their marketing capabilities by implementing and optimizing leading automation platforms. You will design, integrate, and execute automation-driven marketing strategies to enhance customer engagement, personalization, and business outcomes.

Responsibilities Include:

1. Marketing Automation Strategy:
   • Assess clients\’ current marketing automation capabilities and define strategic roadmaps.
   • Recommend platform selection and best practices for implementation.
2. Platform Implementation & Optimization:
   • Configure, integrate, and optimize platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze.
   • Ensure seamless data flow between CRM, CDP, and analytics platforms.
3. Campaign Execution & Personalization:
   • Design automated customer journeys, segmentation strategies, and trigger-based workflows.
   • Utilize A/B testing, dynamic content, and multi-channel orchestration to improve campaigns.
4. Cross-functional Collaboration:
   • Work with marketing teams, data analysts, and engineers to align business goals with technical solutions.
5. Measurement & Optimization:
   • Define and monitor KPIs, conversion metrics, and ROI.
   • Provide insights for continuous improvement.

Desired Skills & Experience:

1. Hands-on experience with platforms like Adobe Marketo Engage, Salesforce Marketing Cloud, HubSpot, Braze.
2. Strong understanding of lead nurturing, scoring models, campaign automation, and personalization.
3. Experience with CRM integrations (e.g., Salesforce, Dynamics 365) and CDPs.
4. Ability to analyze campaign data and translate insights into actions.
5. Problem-solving skills and experience working in Agile or hybrid environments.

Bonus Points:

1. Certifications in relevant platforms like Marketo, Salesforce Marketing Cloud, Pardot, Braze.
2. Experience with API integrations, SQL, scripting for workflows.
3. Background in consulting or agency roles delivering enterprise automation solutions.

What We Offer:

Our Total Rewards include a competitive salary, performance bonuses, equity options, and health benefits. Perks include:

• Up to 30 days leave plus 3 volunteering days annually.
• Flexible work policies, pension, private healthcare, mental wellbeing support.
• Employee assistance, career development, parental leave, and more.

Flexibility is key; some onsite presence is expected for collaboration and client engagement. We support your work/life balance and are committed to diversity and inclusion.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Industry: IT Services and Consulting

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