Haircare National Sales Manager UK & Ireland

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. The Group became a B corp in 2016, and today has 8 offices, operates in 90 countries, and employs around 900 collaborators globally.

JOB MISSION

Are you ready to make a meaningful impact? We’re looking for passionate individuals eager to help grow our Sales Department, while upholding our core values of beauty, ethics, and sustainability. As our HC National Sales Manager UK & Ireland, you will report into the General Manager and will lead the sales organisation within the UK and Ireland to deliver annual sustainability and financial commitments.

What You Will Do

• Lead the UK and Republic of Ireland direct sales team to achieve annual net sales, brand penetration and salon distribution targets.
• Responsible for leading the Regional Sales Managers in the design of robust plans tailored to the opportunities for growth within individual sales areas.
• Closely partner with the UK Leadership team to enable a multi-functional approach to planning across Sales, Marketing, Education, Finance and Customer Care.
• Support the creation of the annual local PGSM (Purpose, Goals, Strategies and Measures) to define the strategic priorities and investments to enable achievement of the total subsidiary sales and profit targets.
• Lead the design and execution of the sales capabilities program for the UK direct sales team in partnership with Human Resources.
• Define and evaluate the development areas within the team to create a robust program with defined success measures linked to individual KPI’s.
• Own the relationship with external training providers to ensure education is delivered in line with expectations.
• Partner with the local Commercial Strategy & Planning Manager to design the commercial activation of initiatives including localization of the global sales story, promotional design and targeting.
• Ownership of ensuring that all elements are fit for purpose and executed with excellence through the direct sales team.
• Lead the creation of annual targets for net sales, brand penetration and salon distribution.
• Partner with Finance to design the annual sales incentive program for the Direct Sales channels that reward against the strategic growth priorities for the business.
• Closely collaborate with the UK distributors to create synergies with their sales teams.
• Identify and realise opportunities to enable knowledge and capability growth directly linked to the programs running for the Direct Sales Team.
• Enable sharing of best practices to deliver incremental growth for both Davines direct and distributors.
• Create and implement annual performance dialogues with direct reports, including quarterly reviews to track results against quantitative and qualitative measures.
• Lead Regional Sales Managers in the annual performance dialogue process through to individual Key Account Managers to ensure robust plans are in place across the whole Direct Sales organisation.
• Represent the company externally by being visible in the market through regular meetings with existing and prospect customers alongside participation in industry bodies.
• Foster relationships with key industry influencers to increase Davines brand awareness.

Who You Are

• 10+ years of experience in the Beauty / Hair cosmetics industry, preferably in the professional salon.
• A background in sales with experience in a commercial role is required.
• A proven record in managing and developing sales talent.
• London or Midlands based preferred; this role is location free and will involve significant travel within the UK and Republic of Ireland.
• A full, clean driving licence is essential.

FUNCTIONAL COMPETENCIES

• Influencing - Envision and influence the Direct Sales team to execute plans that deliver business growth.
• Collaboration – working across functions within the local organization to coordinate efforts and tools to deliver against identified priorities.
• Communication – ability to communicate both verbally and in writing, clear priorities and progress tied to business results in common format across geographies.
• Strategic Thinking – ability to analyze, understand core areas of opportunity and develop holistic plans to execute change and bring about improved performance/results.
• Leadership – leading the local country team to deliver against their individual objectives.

WHY YOU WILL LOVE WORKING WITH US

At Davines Group, we may not be perfect, but we are dedicated to creating a supportive and inspiring environment where we grow together. We believe in the power of beauty—both in the products we create and in the way we treat the planet and people. Sustainability is at the heart of everything we do, and when you join our team, you’ll become part of a company that makes decisions with the future in mind. We value individuals who are passionate about purposeful innovation and are eager to contribute to a positive impact on the world.

EQUAL EMPLOYER OPPORTUNITY

At Davines Group, we celebrate diversity and inclusiveness as core values that are integral to our Ethical Chart. We are committed to creating a workplace where everyone feels respected, valued, and empowered to be their authentic selves. Our hiring practices are free from discrimination, and we do not make employment decisions based on race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, or any other factor unrelated to merit. We believe that a diverse team strengthens our ability to innovate and thrive.