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- Tasks: Lead data-driven digital advertising strategies for top clients like Marriott.
- Company: Join Spark Foundry, a dynamic agency focused on accelerating brand growth and innovation.
- Benefits: Enjoy flexible working, reflection days, and global work opportunities.
- Why this job: Be part of a diverse team that values your insights and fosters career growth.
- Qualifications: Deep knowledge of ad tech, digital media planning, and audience data management required.
- Other info: Hybrid work model with three days in-office; inclusive culture and support for all candidates.
The predicted salary is between 43200 - 72000 £ per year.
Company description Who We Are in the UK? Spark Foundry, the Acceleration Agency, helps brands identify, learn, and respond to opportunities faster than the competition. We focus on accelerating areas of our clients' businesses, from short-term goals to long-term transformation. Our proven approach during challenging times is now a launchpad for their future. Come be an accelerator with us.
How we accelerate:
- Planning: An approach that works in practice rather than theory, empowering planners to create cutting-edge campaigns.
- Intelligence: Tools that provide definitive answers and uncover actionable insights about real people.
- Trading: A flexible model built on trusted relationships, underpinned with bold guarantees.
- Relationships: A culture of asking challenging questions to better understand the brief; we are not a ‘yes’ agency.
- People: A strong history of recruiting diverse talent and accelerating their careers.
Our Commitment: We celebrate diversity in our experience, people, and clients. Our employees hold us accountable through regular surveys, our grassroots D&I team, The Collective, and the internal next-generation board, Firestarters. We regularly organize events and initiatives to promote diversity and inclusion. Spark Foundry is committed to equal access to opportunities regardless of race, age, sex, disability, neurodiversity, sexual orientation, gender identity, or religion.
Overview: The MAdtech Director will operationalize the ad tech and martech space for Marriott, focusing on sourcing, organizing, and activating data from various sources (0P / 1P / 2P / 3P). This role is within the digital strategy team in London and acts as the EMEA liaison. Knowledge of European data regulations is desirable. The role includes working with global teams and managing a junior responsible for creating data segments from platforms like Adobe Audience Manager & GA4.
Responsibilities:
- Be an in-house expert on audience and data-led digital advertising ROI for Marriott and Spark International clients.
- Guide and influence media strategies using audience data based on client objectives.
- Understand platform/data technologies and explain technical concepts clearly.
- Identify industry opportunities, meet vendors, and share insights with clients.
- Develop personalization strategies across channels such as mobile, desktop, website, and CRM.
- Partner with activation teams to support media activation and data use cases.
- Manage relationships with CDPs, Identity Resolution, and oversee deployment of data solutions.
- Share insights and results with clients and internal teams to impact business decisions.
- Effectively communicate vision to experienced digital clients.
- Participate in clients' decision-making processes.
Qualifications:
- Deep technical knowledge of ad and martech including ad servers, rich media, dynamic creative, streaming video, ad verification, DMPs, CDPs, identity resolution, DSPs, etc.
- Strong understanding of digital media planning and management.
- Ability to articulate vision to experienced digital clients.
- Expertise with Identity Solution tools (e.g., Epsilon, Liveramp, Neustar).
- Expertise with CDPs (e.g., Salesforce, Adobe, Treasure Data).
- Understanding of data flow within adtech/martech ecosystems.
Additional information: Spark offers excellent benefits, including:
- Work Your World: Work anywhere in the world where there is a Publicis office, for up to 6 weeks/year.
- Reflection Days: Two paid days off for well-being and self-care.
- Help@Hand Benefits: 24/7 helpline, remote GPs, mental health support, and lifestyle coaching.
- Family-Friendly Policies: 26 weeks of full pay for family milestones like maternity, adoption, surrogacy, and shared parental leave.
- Flexible Working, Bank Holiday Swap, Birthday Day Off: Additional days off.
- Great Local Discounts: Membership discounts at local venues and retailers. Details will be shared upon joining.
Publicis Groupe operates a hybrid work pattern, with three days in-office. We support all candidates and provide adjustments for assessments if needed. Disclosing any circumstances will not affect your application. Check out the Publicis Career Page for more on our inclusive benefits and Employee Action Groups.
Analytics Director employer: Spark Foundry
Contact Detail:
Spark Foundry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Director
✨Tip Number 1
Familiarise yourself with the latest trends in ad tech and martech. Understanding the tools and technologies mentioned in the job description, such as CDPs and identity resolution tools, will help you speak confidently about your expertise during interviews.
✨Tip Number 2
Network with professionals in the digital advertising space, especially those who work with brands like Marriott. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss how you've successfully used data to influence media strategies in past roles. Be ready to share specific examples that demonstrate your ability to drive ROI through audience-led campaigns.
✨Tip Number 4
Research Spark Foundry's approach to diversity and inclusion. Being able to articulate how your values align with theirs can set you apart and show that you're a good cultural fit for the team.
We think you need these skills to ace Analytics Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and qualifications for the Analytics Director position. Tailor your application to highlight relevant experience in ad tech and martech, as well as your ability to manage data solutions.
Craft a Compelling CV: Your CV should clearly showcase your technical knowledge and experience in digital media planning and management. Use specific examples of past projects where you've successfully influenced media strategies or managed relationships with CDPs and identity resolution tools.
Write a Strong Cover Letter: In your cover letter, express your passion for data-led digital advertising and how your expertise aligns with Spark Foundry's mission. Highlight your understanding of European data regulations and your ability to communicate complex technical concepts to clients.
Showcase Your Soft Skills: While technical skills are crucial, don't forget to mention your soft skills. Emphasise your ability to ask challenging questions, collaborate with global teams, and effectively communicate your vision to clients. This will demonstrate that you fit into their culture of asking questions and driving insights.
How to prepare for a job interview at Spark Foundry
✨Showcase Your Technical Expertise
As an Analytics Director, you'll need to demonstrate a deep understanding of ad and martech. Be prepared to discuss specific tools and technologies you've worked with, such as DMPs, CDPs, and identity resolution solutions. Highlight your experience in managing data flows and how you've used these technologies to drive results.
✨Understand the Company Culture
Spark Foundry values diversity and inclusion, so it's important to show that you align with their commitment. Research their initiatives and be ready to discuss how you can contribute to fostering an inclusive environment. This will show that you're not just a fit for the role, but also for the company culture.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to influence media strategies. Prepare examples from your past experiences where you've successfully guided clients using audience data. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Communicate Clearly and Confidently
You'll need to articulate complex technical concepts to clients and internal teams. Practice explaining your vision and strategies in simple terms. This will not only demonstrate your expertise but also your ability to communicate effectively with diverse stakeholders.
