Global Media Manager Personal Care Londres, Royaume-Uni

Job Title: Global Media Manager – Personal Care

Location: 100VE London

Unilever Personal Care is a highly successful business with iconic brands including Dove, Rexona, Dove Men + Care, Lux, Axe, Lifebuoy, Close Up, and Pepsodent. We are making it personal to build brands that deliver hygiene, self-care, and confidence to billions. The global media team is crucial for creating value through focused, innovative media and digital strategies.

Job Purpose

We seek a talented and experienced Global Media Manager with a proven track record in high ROI media models and maximizing media spend in a Social First and Digital environment. This role oversees global media budgets, analyzing and optimizing channel, format, and platform choices via our Personal Care Media Model.

Responsibilities

• Shape and leverage paid media strategies, utilizing expertise in media metrics and models to optimize media mix in collaboration with partners, finance, and CMI teams.

• Develop guidelines for a social-rich media approach, supporting critical interventions and KPI tracking to support our new marketing model.

• Define media effectiveness strategies and collaborate with partners, CMI, and finance to maximize ROI in a Social First Model.

• Work with partners like Meta, Google, TikTok, and others to incorporate media innovations such as AR and AI into brand planning.

• Manage holistic communication planning, collaborating with brands, market teams, agencies, and cross-functional squads to accelerate our Social First Demand Generation transformation.

About You

• You are a proactive doer, passionate about executing initiatives and keeping the end goal in focus.

• You are an accountable leader, setting high standards and ensuring delivery.

• You are a strategic thinker, adept at using data, metrics, and insights to deliver effectiveness and ROI.

• You have a strong passion for winning and a proven track record in media effectiveness and innovation.

• You demonstrate strong leadership and relationship-building skills across partners and teams.

• You are committed to driving effectiveness through paid media, with excellent communication and project management skills.

• You possess curiosity and a commitment to staying ahead of trends, technology, and innovations to give our brands a competitive edge.

Notes

Unilever is a global leader in Food, Home, and Personal Care, with over 400 brands reaching 2 billion consumers daily. Our purpose is to make sustainable living commonplace.

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