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- Tasks: Manage customer data processes to enhance marketing and customer engagement.
- Company: Join Hawkstone, a fast-growing start-up bringing premium Cotswolds beer and cider to the UK.
- Benefits: Enjoy autonomy, work with a dynamic team, and contribute to exciting growth strategies.
- Why this job: Be part of a mission-driven team focused on data-driven decision-making and customer experience.
- Qualifications: Bachelor’s degree in a STEM subject or equivalent; experience in database management preferred.
- Other info: Opportunity to work in a fast-paced environment with a focus on innovation and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Hawkstone is an exciting, dynamic start up that was recently recognised as one of the fastest growing businesses in the UK by The Times. They are on a mission to bring premium beer and cider from the Cotswolds to UK consumers (and hopefully beyond). They are rapidly expanding their product range, brand recognition and customer base. That’s where you come in! We need an experienced Customer Data Manager to design, implement, and optimise data processes across both B2B and B2C platforms. The key objective is to ensure our marketing data is of the highest quality, seamlessly integrated with our marketing systems, and leveraged to deliver personalized customer experiences. This role is critical in driving data-driven decision-making and supporting our growth objectives through enhanced customer engagement and retention strategies.
The marketing team is based in London, while the Hawkstone HQ is in the Cotswolds. You’ll be working with a small dynamic team of entrepreneurially minded individuals - including a marketing Platform Product Manager (Klaviyo), a CRM Campaign Manager and a passionate email creative team - and work closely with the Commercial team and experienced data analysts. You’ll have a lot of autonomy, and ownership of the end to end data management process, as well as managing third party agencies to ensure GDPR compliance and contribute to our B2B data and lead management strategy to drive higher levels of effectiveness.
Key Responsibilities- Own customer (including CRM, both consumer and trade) databases, customer data warehouse and dashboards driving customer insights.
- Manage all data platforms and agency feeds, ensuring accuracy and seamless functionality.
- Define and lead the strategic use of data to enhance engagement and revenue growth, including via our subscription & loyalty propositions.
- Leverage 1st-party data and customer segmentation for impactful marketing insights and reporting.
- Drive 1st-party data acquisition strategies and ensure data accessibility in collaboration with the Platform Product Lead.
- Identify opportunities to apply AI and machine learning for personalization and improved targeting within CRM (Klaviyo).
- Optimize data usage to enhance B2B lead booking and conversion processes.
- Establish measurement frameworks to track CRM performance and KPIs effectively.
- Automate reporting to monitor purchase growth, campaign performance, segment value migration, and customer loyalty.
- Bachelor’s degree or equivalent level in a STEM subject (Data Science, Economics, Econometrics, Computer Science, Statistics, Mathematics) or equivalent quantitative subject area or business based discipline.
- Experience in a database manager role for a consumer brand, ideally in FMCG (especially alcohol) and/or high growth start ups.
- Data and results-driven individual.
- Drive to learn new things daily.
- Eagerness to grow.
- High attention to detail and accuracy.
- Excellent communication skills, both written and verbal, with the ability to articulate reporting to stakeholders of all levels.
- Comfortable working in the fast-paced nature of a start-up alcohol brand, including the ability to work flexibly, and at times under pressure, to meet deadlines and priorities.
London Customer Data Manager employer: Tandpgroup
Contact Detail:
Tandpgroup Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land London Customer Data Manager
✨Tip Number 1
Familiarise yourself with the latest trends in customer data management, especially within the FMCG sector. Understanding how successful brands leverage data can give you insights into what Hawkstone might be looking for.
✨Tip Number 2
Network with professionals in the data management and marketing fields, particularly those who have experience in start-ups or the alcohol industry. This can provide you with valuable connections and insights that could help you stand out.
✨Tip Number 3
Showcase your understanding of GDPR compliance and data privacy regulations during any discussions or interviews. This is crucial for the role, and demonstrating your knowledge will highlight your suitability.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive customer engagement and revenue growth in previous roles. Concrete examples will illustrate your capability and align with Hawkstone's objectives.
We think you need these skills to ace London Customer Data Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data management, particularly within consumer brands or start-ups. Emphasise your skills in CRM systems and any experience with Klaviyo or similar platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven marketing and your understanding of the FMCG sector. Mention specific examples of how you've used data to drive customer engagement and retention in previous roles.
Highlight Relevant Skills: In your application, clearly outline your technical skills, such as data analysis, database management, and familiarity with AI and machine learning applications. This will demonstrate your capability to meet the job's requirements.
Showcase Your Results: Include quantifiable achievements in your application. For instance, mention how your data strategies led to increased customer engagement or revenue growth in past positions. This will help illustrate your impact and effectiveness.
How to prepare for a job interview at Tandpgroup
✨Showcase Your Data Expertise
Make sure to highlight your experience with data management, especially in a consumer brand context. Be prepared to discuss specific tools and platforms you've used, such as CRM systems or data analytics software, and how they contributed to your previous roles.
✨Demonstrate Your Problem-Solving Skills
Hawkstone is looking for someone who can drive data-driven decision-making. Prepare examples of challenges you've faced in past roles and how you used data to overcome them. This will show your ability to think critically and strategically.
✨Understand the Company’s Mission
Familiarise yourself with Hawkstone's mission to bring premium beer and cider to consumers. Being able to articulate how your role as a Customer Data Manager aligns with their growth objectives will demonstrate your genuine interest in the company.
✨Prepare for a Dynamic Environment
Since you'll be working in a fast-paced start-up, be ready to discuss how you handle pressure and adapt to changing priorities. Share examples of how you've thrived in similar environments, showcasing your flexibility and resilience.
