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- Tasks: Lead marketing strategies to boost visitor numbers and enhance brand awareness.
- Company: Join Brighton i360, a top attraction known for unique experiences and exceptional customer service.
- Benefits: Enjoy a competitive salary, bonus potential, and opportunities for creative growth.
- Why this job: Be part of a dynamic team that values creativity and innovation in the tourism sector.
- Qualifications: Experience in marketing, especially in tourism or hospitality, with strong digital skills required.
- Other info: Ideal for those who thrive in fast-paced environments and love crafting engaging content.
The predicted salary is between 30000 - 45000 £ per year.
The Brighton i360 is a leading visitor attraction in Brighton, offering unique experiences for guests of all ages. We are passionate about delivering exceptional customer experiences and driving visitor numbers through innovative and engaging marketing strategies.
The Marketing Manager is responsible for developing and implementing a strategic marketing plan to drive visitor numbers, enhance brand awareness, and maximise revenue. This role requires a hands-on approach, with a strong emphasis on digital marketing, content creation, public relations, and partnership development.
Key Responsibilities- Marketing Strategy & Planning
- Develop and implement a comprehensive marketing strategy to increase visitor numbers and revenue.
- Monitor market trends and competitor activity to identify opportunities for growth.
- Set and track key performance indicators (KPIs) to measure marketing effectiveness.
- Manage the marketing budget, ensuring cost-effective use of resources.
- Digital Marketing & Content Creation
- Oversee the attraction’s website, ensuring it is regularly updated, user-friendly, and optimised for SEO.
- Develop and manage content across social media channels, engaging with audiences to drive interest and interaction.
- Implement digital advertising campaigns (PPC, social media ads, email marketing) to boost visitor numbers.
- Monitor analytics to measure digital campaign performance and adjust strategies accordingly.
- Public Relations & Communications
- Develop and maintain strong relationships with media, influencers, and tourism partners to enhance brand exposure.
- Write and distribute press releases and coordinate PR campaigns.
- Represent the attraction at industry events and networking opportunities.
- Partnerships & Promotions
- Identify and develop partnerships with local businesses, tourism boards, and influencers to expand audience reach.
- Create and manage promotional campaigns, special events, and seasonal offers.
- Oversee brand collaborations and sponsorship opportunities.
- Visitor Engagement & Brand Management
- Ensure brand consistency across all marketing materials and customer touchpoints.
- Gather customer insights and feedback to improve marketing strategies and visitor experience.
- Work with internal teams to align marketing efforts with operational goals.
- Creative, proactive, and thrive in a fast-paced environment.
- Have a passion for marketing within the attraction sector.
- Strong attention to detail.
- Fantastic copywriting skills – the role will be copywriting heavy transitioning between different tones of voice.
- Excellent written and verbal communication skills, with the ability to craft creative content.
- Strong project management skills with the ability to prioritise and manage multiple projects.
- Ability to think outside the box and not afraid to put your ideas forward.
- Have a positive attitude with a YES mentality.
- Good time-keeping skills – deadlines are crucial.
- Familiarity with industry trends and market dynamics.
- Proven experience in a marketing role, preferably within tourism, leisure, or hospitality.
- Strong knowledge of digital marketing, SEO, PPC, and social media management.
- Excellent copywriting and content creation skills.
- Experience in managing marketing budgets and analysing campaign performance.
- Strong project management and organizational skills.
- Ability to build relationships with stakeholders, media, and partners.
- Creative mindset with a data-driven approach to marketing.
- Experience working in a visitor attraction, theme park, museum, or heritage site.
- Familiarity with CRM and email marketing platforms.
- Knowledge of tourism trends and audience behaviours in the UK.
Marketing Manager - Brighton i360 employer: Brighton i360 (Nightcap Plc.) Careers
Contact Detail:
Brighton i360 (Nightcap Plc.) Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Brighton i360
✨Tip Number 1
Familiarise yourself with the Brighton i360 and its unique offerings. Understanding the attraction's brand and target audience will help you tailor your approach during interviews and discussions, showcasing your genuine interest in the role.
✨Tip Number 2
Network with professionals in the tourism and marketing sectors, especially those connected to visitor attractions. Attend local events or join online forums to build relationships that could provide insights or referrals for the Marketing Manager position.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and visitor engagement strategies. Being able to discuss current industry practices and how they can be applied to the Brighton i360 will demonstrate your expertise and forward-thinking mindset.
✨Tip Number 4
Prepare examples of successful marketing campaigns you've managed in the past, particularly those related to tourism or attractions. Highlighting your hands-on experience will show that you have the skills needed to drive visitor numbers effectively.
We think you need these skills to ace Marketing Manager - Brighton i360
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the tourism or leisure sectors. Emphasise your skills in digital marketing, content creation, and project management, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing in the attraction sector. Use specific examples from your past experiences to demonstrate how you can contribute to increasing visitor numbers and enhancing brand awareness.
Showcase Your Copywriting Skills: Since the role requires strong copywriting abilities, include samples of your work or describe projects where you successfully crafted engaging content. Highlight your ability to adapt your writing style to different tones of voice.
Highlight Your Digital Marketing Expertise: Detail your experience with digital marketing strategies, including SEO, PPC, and social media management. Mention any successful campaigns you've led and the results achieved, as this will demonstrate your capability to drive visitor engagement.
How to prepare for a job interview at Brighton i360 (Nightcap Plc.) Careers
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss your approach to developing and implementing marketing strategies. Highlight any previous experiences where you successfully increased visitor numbers or brand awareness, especially in the tourism or leisure sectors.
✨Demonstrate Digital Marketing Expertise
Since this role emphasises digital marketing, come equipped with examples of past campaigns you've managed. Discuss your familiarity with SEO, PPC, and social media management, and be ready to share how you measure campaign performance.
✨Highlight Your Copywriting Abilities
Given that the role involves significant copywriting, prepare samples of your work that showcase your ability to adapt tone and style. Be ready to discuss how you create engaging content that resonates with different audiences.
✨Emphasise Relationship-Building Skills
The Marketing Manager will need to build strong relationships with various stakeholders. Share examples of how you've successfully collaborated with media, influencers, or local businesses in the past, and explain your approach to partnership development.
