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- Tasks: Lead marketing strategies to boost visitor numbers and enhance brand awareness.
- Company: Join Brighton i360, a top attraction known for unique experiences and exceptional customer service.
- Benefits: Enjoy a competitive salary, bonus potential, and opportunities for creative growth.
- Why this job: Be part of a dynamic team that values innovation and creativity in the tourism sector.
- Qualifications: Experience in marketing, especially in tourism or hospitality, with strong digital skills required.
- Other info: Ideal for creative thinkers who thrive in fast-paced environments and love engaging with audiences.
The predicted salary is between 30000 - 45000 £ per year.
The Brighton i360 is a leading visitor attraction in Brighton, offering unique experiences for guests of all ages. We are passionate about delivering exceptional customer experiences and driving visitor numbers through innovative and engaging marketing strategies.
The Marketing Manager is responsible for developing and implementing a strategic marketing plan to drive visitor numbers, enhance brand awareness, and maximise revenue. This role requires a hands-on approach, with a strong emphasis on digital marketing, content creation, public relations, and partnership development.
Key Responsibilities- Marketing Strategy & Planning
- Develop and implement a comprehensive marketing strategy to increase visitor numbers and revenue.
- Monitor market trends and competitor activity to identify opportunities for growth.
- Set and track key performance indicators (KPIs) to measure marketing effectiveness.
- Manage the marketing budget, ensuring cost-effective use of resources.
- Digital Marketing & Content Creation
- Oversee the attraction’s website, ensuring it is regularly updated, user-friendly, and optimised for SEO.
- Develop and manage content across social media channels, engaging with audiences to drive interest and interaction.
- Implement digital advertising campaigns (PPC, social media ads, email marketing) to boost visitor numbers.
- Monitor analytics to measure digital campaign performance and adjust strategies accordingly.
- Public Relations & Communications
- Develop and maintain strong relationships with media, influencers, and tourism partners to enhance brand exposure.
- Write and distribute press releases and coordinate PR campaigns.
- Represent the attraction at industry events and networking opportunities.
- Partnerships & Promotions
- Identify and develop partnerships with local businesses, tourism boards, and influencers to expand audience reach.
- Create and manage promotional campaigns, special events, and seasonal offers.
- Oversee brand collaborations and sponsorship opportunities.
- Visitor Engagement & Brand Management
- Ensure brand consistency across all marketing materials and customer touchpoints.
- Gather customer insights and feedback to improve marketing strategies and visitor experience.
- Work with internal teams to align marketing efforts with operational goals.
- Creative, proactive, and thrive in a fast-paced environment.
- Have a passion for marketing within the attraction sector.
- Strong attention to detail.
- Fantastic copywriting skills – the role will be copywriting heavy transitioning between different tones of voice.
- Excellent written and verbal communication skills, with the ability to craft creative content.
- Strong project management skills with the ability to prioritise and manage multiple projects.
- Ability to think outside the box and not afraid to put your ideas forward.
- Have a positive attitude with a YES mentality.
- Good time-keeping skills – deadlines are crucial.
- Familiarity with industry trends and market dynamics.
- Proven experience in a marketing role, preferably within tourism, leisure, or hospitality.
- Strong knowledge of digital marketing, SEO, PPC, and social media management.
- Excellent copywriting and content creation skills.
- Experience in managing marketing budgets and analysing campaign performance.
- Strong project management and organizational skills.
- Ability to build relationships with stakeholders, media, and partners.
- Creative mindset with a data-driven approach to marketing.
- Experience working in a visitor attraction, theme park, museum, or heritage site.
- Familiarity with CRM and email marketing platforms.
- Knowledge of tourism trends and audience behaviours in the UK.
Contact Detail:
Brighton i360 (Nightcap Plc.) Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Brighton i360
✨Tip Number 1
Network with professionals in the tourism and leisure industry, especially those who have experience in visitor attractions. Attend local events or join online forums to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with Brighton i360's current marketing strategies and campaigns. Engage with their social media channels and website to understand their brand voice and audience engagement tactics.
✨Tip Number 3
Prepare to discuss your previous marketing successes in detail, particularly those related to digital marketing and content creation. Be ready to share specific examples of how you've driven visitor numbers or enhanced brand awareness.
✨Tip Number 4
Showcase your creativity by coming up with a unique marketing idea for Brighton i360 that aligns with their brand values. Presenting this during your interview can demonstrate your proactive approach and passion for the role.
We think you need these skills to ace Marketing Manager - Brighton i360
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the tourism or hospitality sectors. Emphasise your skills in digital marketing, content creation, and project management, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing in the attraction sector. Use specific examples from your past experiences to demonstrate how you can contribute to increasing visitor numbers and enhancing brand awareness at Brighton i360.
Showcase Your Copywriting Skills: Since the role requires strong copywriting abilities, include samples of your work or describe projects where you successfully crafted engaging content. Highlight your ability to adapt your writing style to different tones of voice.
Highlight Your Digital Marketing Expertise: Detail your experience with digital marketing strategies, including SEO, PPC, and social media management. Mention any successful campaigns you've led and the results achieved, as this will demonstrate your capability to drive visitor engagement.
How to prepare for a job interview at Brighton i360 (Nightcap Plc.) Careers
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss your approach to developing and implementing marketing strategies. Highlight any previous experiences where you successfully increased visitor numbers or brand awareness, especially in the tourism or leisure sectors.
✨Demonstrate Digital Marketing Expertise
Since the role emphasises digital marketing, come equipped with examples of past campaigns you've managed. Discuss your familiarity with SEO, PPC, and social media management, and be ready to share how you measure campaign performance.
✨Highlight Your Copywriting Abilities
Given that the position requires strong copywriting skills, prepare samples of your work or be ready to discuss your writing process. Emphasise your ability to adapt your tone of voice for different audiences and platforms.
✨Emphasise Relationship-Building Skills
The role involves developing partnerships and maintaining media relations. Share examples of how you've successfully built relationships with stakeholders or partners in the past, and discuss your approach to networking within the industry.
