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For Companies At a Glance
- Tasks: Lead exciting media campaigns for TUI, crafting strategies that resonate with audiences.
- Company: WPP Media is a creative powerhouse transforming the future of media and marketing.
- Benefits: Enjoy competitive pay, flexible work options, and a supportive culture focused on growth.
- Why this job: Join a dynamic team where creativity meets data, driving impactful campaigns for iconic brands.
- Qualifications: Proven experience in media planning and strong client engagement skills are essential.
- Other info: This role offers a hybrid work environment, fostering collaboration and creativity.
The predicted salary is between 43200 - 72000 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
We are looking for a brilliant Comms Planning Account Director to join the TUI Main brand account. In this role you will be the day-to-day lead across some of our most exciting campaigns. Working alongside the Senior Associate Director and the Business Director you will be producing industry leading media strategies grounded in insight, audience behaviours, and effectiveness. TUI is an iconic brand that is looking to activate breakthrough media through culture, context, and experiences, to recruit a new generation of travel consumers. The successful candidate will have a strong working knowledge of all media channels including digital channels and the role they play in the wider ecosystem.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
We are seeking a dynamic Account Director with a proven track record in leading media planning to achieve breakthrough for clients. As an innovative thinker and a strategic leader, you will have extensive experience in comms planning and a thorough understanding of media channels and measurement. Your inquisitive nature and dedication to your profession will drive you to constantly enhance your knowledge and excel in the fast-paced communications industry. With excellent client-engagement skills, you can confidently lead the client. You thrive under pressure, bring a positive and motivational energy to the team, and are committed to your personal and professional growth.
Responsibilities of the role
- Lead inspiring, strategic responses that excite the client, owning and writing the strategy including roles for communications and implications for media.
- Build strong client relationships, using key insights to inform the campaign strategy and confidently present these within response to briefs.
- Consistently bring new thinking to clients and inspire them by owning the overall plan, ensuring any changes are accurately made.
- Ensure KPIs are SMART across the Business, Marketing, and Comms objectives and are clearly shown in every response.
- Work alongside the data, tech, & analytics team to ensure the campaign strategy is developing alongside the agreed learning agenda and that this is clearly displayed on every response.
- Develop and grow future talent, ensuring they receive your support and guidance.
- Be the first escalation point for finance queries and provide accurate forecasting for the client.
- Be an active participant in new business, including stretches and insight gathering.
- Seek new revenue workstreams to grow the account and the business.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Account Director - Comms Planning employer: EssenceMediacom
Contact Detail:
EssenceMediacom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director - Comms Planning
✨Tip Number 1
Familiarise yourself with the latest trends in media planning and communications. Understanding the current landscape will help you engage in meaningful conversations during interviews and demonstrate your expertise.
✨Tip Number 2
Network with professionals in the media industry, especially those who work at WPP or similar agencies. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to in the past. Be ready to explain your strategic thinking and how you used insights to drive results, as this will be crucial for the Account Director position.
✨Tip Number 4
Showcase your leadership skills by discussing how you've developed talent in previous roles. WPP values growth and development, so highlighting your experience in mentoring or guiding others will resonate well with the hiring team.
We think you need these skills to ace Account Director - Comms Planning
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Account Director - Comms Planning position. Tailor your application to highlight how your skills and experiences align with the role.
Craft a Compelling CV: Your CV should clearly showcase your experience in media planning and client engagement. Use specific examples of past campaigns you've led and the results achieved to demonstrate your capabilities.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your innovative thinking and strategic leadership qualities, and explain how you can contribute to WPP Media's mission and values.
Showcase Your Knowledge: In your application, mention your understanding of various media channels and their impact on marketing strategies. Discuss any relevant data and analytics experience that would be beneficial for the role.
How to prepare for a job interview at EssenceMediacom
✨Know Your Media Channels
Make sure you have a solid understanding of all media channels, especially digital ones. Be prepared to discuss how these channels interact within the wider ecosystem and how they can be leveraged for effective comms planning.
✨Showcase Your Strategic Thinking
Be ready to present your strategic responses clearly and confidently. Use insights to inform your campaign strategies and demonstrate how you can inspire clients with innovative ideas that align with their goals.
✨Emphasise Client Relationships
Highlight your experience in building strong client relationships. Be prepared to share examples of how you've used key insights to shape campaign strategies and how you’ve effectively communicated these to clients.
✨Demonstrate Your Leadership Skills
As an Account Director, you'll need to lead and develop future talent. Be ready to discuss your approach to mentoring and guiding team members, as well as how you handle pressure and motivate your team.
