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For Companies At a Glance
- Tasks: Create and manage engaging content while driving marketing strategies for product adoption and lead generation.
- Company: Join a diverse team at EA, known for its industry-leading products and vibrant workplace culture.
- Benefits: Enjoy flexible working, social clubs, and a dynamic atmosphere with access to gyms and dining options.
- Why this job: Be part of innovative marketing campaigns that make a real impact in the energy sector.
- Qualifications: 3-5 years in content or product marketing, strong writing skills, and a passion for storytelling.
- Other info: This role offers 4 days in the office and 1 day working from home.
The predicted salary is between 36000 - 60000 £ per year.
As a Content and Product Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, product adoption, lead generation, and sales enablement. This is a new role within our organisation, and you will be instrumental in driving forward successful marketing campaigns focused on providing targeted and relevant content and product marketing initiatives.
Key Responsibilities
- Content Creation: Create, curate, and manage high-quality content across various platforms, including blog posts, video, social media, newsletters, whitepapers, and case studies. Create content that showcases our market-leading research and data, developing insightful and authoritative content that positions us as thought leaders in the industry. Devise content strategy and plan and ensure timely delivery of content to support marketing campaigns and product launches. Collaborate with subject matter experts to extract valuable insights and translate them into engaging content. Optimise content for SEO and AIEO to improve search engine rankings and increase organic traffic. Ensure all content is aligned with brand messaging and supports overall marketing objectives. Stay up-to-date with industry trends and best practices in content marketing, and continuously seek opportunities to innovate and improve content strategies.
- Lead Generation: Collaborate with the demand generation team to develop content that aligns with lead acquisition, lead nurturing and conversion goals. Develop and implement content marketing strategies to increase brand visibility, engagement, and lead generation. Analyse and report on the performance of content generated, using data to inform future strategies.
- Product Marketing: Work closely with product teams to understand product features and benefits and translate them into compelling marketing messages. Develop go-to-market strategies for new product launches, including targeting, positioning, messaging, and promotional activities. Create sales enablement materials, such as product brochures, presentations, and case studies, to support the sales team in effectively communicating product value to prospects.
- Internal Education and Collaboration: Educate internal stakeholders on the value and impact of content and product marketing, fostering a culture of collaboration and understanding. Collaborate with cross-functional teams, including sales, research, product, design, and customer success, to ensure alignment and consistency in messaging.
Please note, this role offers flexible working with 4 days in the office and one day working from home.
Skills, Knowledge & Expertise
- 3-5 years of experience in content marketing, product marketing, or a related role.
- Strong writing and editing skills, with the ability to create engaging and persuasive content.
- Proven experience in product marketing, including developing go-to-market strategies, product positioning, and messaging.
- Experience in developing content to support the lead generation process and how this is used in the execution of marketing campaigns across multiple channels.
- Proficiency in using marketing tools and platforms, such as content management systems, social media management tools, and analytics software.
- Ability to demonstrate and utilise AI to create detailed and useful content would be a significant benefit. Willingness to learn these new tools is required.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Experience in creating sales enablement materials and supporting sales teams.
- Ability to educate and influence internal stakeholders on the importance of content and product marketing.
- Creative thinker with a passion for storytelling and a keen eye for detail.
Job Benefits
Welcome to our unique workplace where a passion for our industry-leading product sits at the heart of who we are. Life at EA is completely eclectic, fostered through the global nature of the business and a real appreciation of the many cultures of our diverse team. We unite as a single, cohesive team through an array of social clubs that cater to a spectrum of interests, from running and yoga to football and culinary adventures. These groups create a collegial and dynamic atmosphere that extends beyond work, promoting a healthy and balanced lifestyle for our team. Our strategically located offices are all set in prestigious buildings, offering you the convenience of nearby gyms, retail therapy, diverse dining options, and accessible public transport.
Contact Detail:
Energy Aspects Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Energy Aspects
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and product marketing. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our marketing strategies during interviews.
✨Tip Number 2
Showcase your ability to create engaging content by preparing a portfolio of your previous work. Include examples that highlight your writing skills, creativity, and any successful campaigns you've been part of, as this will demonstrate your fit for the role.
✨Tip Number 3
Network with professionals in the energy sector and marketing field. Attend relevant events or webinars to connect with potential colleagues and gain insights into what makes a successful Product Marketing Manager in our industry.
✨Tip Number 4
Prepare to discuss how you would approach developing go-to-market strategies for new products. Think about specific examples from your past experience where you successfully launched a product or campaign, as this will show your strategic thinking and practical knowledge.
We think you need these skills to ace Product Marketing Manager - Energy Aspects
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content and product marketing. Focus on specific achievements that demonstrate your ability to create engaging content and develop successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention specific projects or campaigns you've worked on that align with the responsibilities outlined in the job description.
Showcase Your Writing Skills: Include samples of your writing, such as blog posts, case studies, or marketing materials. This will give the hiring team a clear idea of your writing style and ability to create persuasive content.
Highlight Analytical Skills: Emphasise your experience with data analysis in your application. Provide examples of how you've used data to inform marketing strategies or improve content performance, as this is crucial for the role.
How to prepare for a job interview at Energy Aspects
✨Showcase Your Content Creation Skills
Prepare examples of your previous content work, such as blog posts or marketing materials. Be ready to discuss your creative process and how you ensure the content aligns with brand messaging and marketing objectives.
✨Understand Product Marketing Fundamentals
Familiarise yourself with product marketing concepts, especially go-to-market strategies and product positioning. Be prepared to discuss how you would translate product features into compelling marketing messages.
✨Demonstrate Analytical Thinking
Highlight your experience with data analysis in marketing. Discuss how you've used analytics to inform content strategies and improve lead generation efforts in past roles.
✨Emphasise Collaboration Skills
Since this role involves working with cross-functional teams, be ready to share examples of how you've successfully collaborated with others. Discuss how you educate and influence stakeholders on the importance of content and product marketing.
