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For Companies At a Glance
- Tasks: Lead and optimise PPC campaigns across platforms like Google Ads and Microsoft Advertising.
- Company: Join ASOS, a global fashion retailer empowering customers to express their true selves.
- Benefits: Enjoy flexible benefits, 25 days leave, private medical care, and personal development opportunities.
- Why this job: Be part of a high-profile team driving growth in a dynamic, inclusive culture.
- Qualifications: Bachelor's degree and proven PPC management experience required; familiarity with digital marketing is a plus.
- Other info: Mentorship opportunities available for junior team members.
The predicted salary is between 36000 - 60000 £ per year.
ASOS is seeking a highly skilled and results-oriented PPC Manager to lead and execute our paid search strategy within Europe. The ideal candidate will be a data-driven individual with a proven track record of managing and optimising PPC campaigns across various platforms, including Google Ads, Microsoft Advertising and Apple Search Ads. Working closely with the PPC Lead and our Trade team you will be responsible for driving profitable growth in the territories within your remit. The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with strong understanding of digital marketing principles, excellent analytical abilities, and the capacity to work both independently and collaboratively within a dynamic team.
The Details
- Strategy & Planning: Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget.
- Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads). Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
- Budget Management & Forecasting: Effectively manage and monitor PPC budgets, ensuring efficient spend and maximising ROAs.
- Performance Monitoring, analysis and reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports – identifying trends - with clear explanations and actionable recommendations for improvement.
- Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations to stakeholders. Communicate effectively with the marketing team and other departments.
- A/B Testing & Experimentation: Design and execute A/B tests to continually optimise performance.
- Platform Knowledge & Updates: Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC landscape. Evaluate and implement new features and technologies.
- Manage and Develop PPC Exec: Depending on team structure, mentor and guide junior PPC team members, fostering their professional growth and development.
Qualifications About You
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience managing and optimizing PPC campaigns with a demonstrable track record of success.
- Extensive experience with SA360, Google Ads, Apple Search Ads and Microsoft Ads (required).
- Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
- Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
- Demonstrable passion for working in the Retail industry with a commercial mindset.
- Excel super user.
- Experience with Looker a bonus!
- Experience managing direct reports, including responsibility for training and development.
- Is a hands-on manager who is highly detail oriented.
- European market experience or language capabilities (preferred).
Preferred Qualifications:
- Google Ads and/or Microsoft Advertising certifications.
- Familiarity with marketing automation platforms.
- Experience managing large-scale PPC budgets.
- European market experience or language capabilities.
Additional Information
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
PPC Manager employer: ASOS
Contact Detail:
ASOS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the PPC and digital marketing space. Attend industry events, webinars, or local meetups to connect with others who work at ASOS or similar companies. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in detail. Be ready to explain your strategies, the tools you used, and the results achieved. This will showcase your hands-on experience and analytical skills, which are crucial for the role.
✨Tip Number 4
Demonstrate your understanding of ASOS's brand and target audience. Research their current marketing strategies and think about how you can contribute to their goals. Tailoring your conversation around their specific needs will show that you're genuinely interested in the position.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC management and digital marketing. Use keywords from the job description, such as 'Google Ads', 'budget management', and 'performance monitoring' to catch the recruiter's attention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the retail industry and how your skills align with ASOS's values. Mention specific achievements in PPC campaigns that demonstrate your ability to drive profitable growth.
Showcase Analytical Skills: Provide examples of how you've used data to optimise PPC campaigns. Highlight any tools or platforms you are proficient in, such as Google Analytics or SA360, to show your analytical capabilities.
Prepare for Potential Questions: Think about how you would answer questions related to campaign management and budget forecasting. Be ready to discuss your approach to A/B testing and how you stay updated with PPC trends, as these are key aspects of the role.
How to prepare for a job interview at ASOS
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you implemented, the platforms you used, and the results you achieved. This will demonstrate your hands-on experience and understanding of the PPC landscape.
✨Understand ASOS's Brand and Values
Research ASOS's brand identity and values before the interview. Be ready to explain how your personal values align with theirs, especially regarding inclusivity and creativity. This shows that you are not just a fit for the role but also for the company culture.
✨Prepare for Data-Driven Questions
Since the role requires strong analytical skills, expect questions that assess your ability to interpret data. Prepare examples of how you've used data to optimise campaigns and make informed decisions. Being able to articulate your thought process is key.
✨Demonstrate Team Collaboration Skills
ASOS values teamwork, so be ready to discuss how you've successfully collaborated with other departments or team members in the past. Share specific examples of how you contributed to a team's success and how you handle feedback and communication.
