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For Companies At a Glance
- Tasks: Lead a marketing team, focusing on demand generation and improving marketing channels.
- Company: Join a Series A scale-up providing compliance software to the public sector.
- Benefits: Enjoy a hybrid work model and a fun, dynamic company culture.
- Why this job: Be part of a fast-growing company aiming to triple revenue in 24 months.
- Qualifications: 5+ years in marketing, with at least 2 years in a management role; SaaS experience required.
- Other info: P&L responsibilities included; ideal for those with startup experience.
The predicted salary is between 60000 - 80000 £ per year.
Key Points
- Head of Marketing Position – Risk & Compliance Software
- Series A scale up
- Leading a team of 4
- Reporting into the CEO
About The Company
- Provider of compliance software into the Public Sector
- Series A – Looking to triple revenue in 24 months
- Fantastic fun culture
- Hybrid & Remote work offering
About the Role
- Transition the Marketing function into a commercially focussed team, working closely with sales
- Big focus on demand gen / lead gen campaigns, along with improving all other channels of marketing
- P&L responsibilities
About the Candidate
- 5+ years Marketing experience – Min 2+ years in a management / lead role
- SaaS / Software product experience is a must.
- Experience marketing into the Education sector is ideal
- Experience in a start up / scale up environment is ideal
About the Package
- Base salary - £60k - £80k (depending on experience)
Head of Marketing employer: Opto Talent
Contact Detail:
Opto Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in SaaS marketing, especially those relevant to the education sector. This will not only help you understand the market better but also allow you to speak confidently about how you can drive demand and lead generation campaigns.
✨Tip Number 2
Network with professionals in the compliance software space and attend industry events or webinars. Building connections can provide insights into the company culture and expectations, which can be invaluable during your discussions with us.
✨Tip Number 3
Prepare to discuss your previous experiences in transitioning marketing teams towards a more commercially focused approach. Highlight specific examples where you've successfully led a team to achieve significant growth or improved marketing performance.
✨Tip Number 4
Showcase your understanding of P&L responsibilities by being ready to discuss how you've managed budgets in past roles. This will demonstrate your capability to handle the financial aspects of the Head of Marketing position effectively.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Head of Marketing position. Understand the key responsibilities, especially the focus on demand generation and lead generation campaigns, as well as the P&L responsibilities.
Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in SaaS or software products. Emphasise any leadership roles you've held and your experience in the education sector, if applicable.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's goals. Mention how your previous experiences align with their needs, particularly in transitioning marketing functions into commercially focused teams.
Highlight Cultural Fit: Since the company values a fantastic fun culture, include examples in your application that demonstrate your ability to thrive in a dynamic, start-up environment. Show how you can contribute to their team spirit and collaborative efforts.
How to prepare for a job interview at Opto Talent
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific achievements that demonstrate your ability to inspire and drive results.
✨Demonstrate Your Understanding of Demand Generation
Since the role focuses heavily on demand generation and lead generation campaigns, come equipped with examples of successful campaigns you've led. Discuss the strategies you employed and the metrics you used to measure success, especially in a SaaS or software context.
✨Familiarise Yourself with the Education Sector
Given the ideal candidate has experience marketing into the education sector, do your homework on current trends and challenges within this space. Be ready to discuss how your previous experiences can translate into effective marketing strategies for this specific audience.
✨Prepare for P&L Discussions
With P&L responsibilities in the role, be prepared to talk about your experience managing budgets and financial performance. Bring examples of how you've optimised marketing spend to drive revenue growth, particularly in a start-up or scale-up environment.
