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- Tasks: Support multi-channel marketing campaigns, including email, webinars, and content syndication.
- Company: Join a dynamic team focused on growth and customer experience in a global setting.
- Benefits: Enjoy flexible work options, professional development opportunities, and a collaborative culture.
- Why this job: Be part of innovative campaigns that drive real business impact and enhance customer engagement.
- Qualifications: A college degree or relevant experience in marketing is essential; proficiency in Microsoft 365 preferred.
- Other info: Strong communication skills and attention to detail are key for success in this role.
The predicted salary is between 28800 - 48000 £ per year.
The Integrated Campaign Specialist (ICS) will support the Growth and Customer Experience teams in developing and executing best-in-class multi-channel, integrated marketing campaigns. As a member of the Global Digital and Operations Center of Excellence (COE), this individual will provide tactical support for developing and executing integrated multi-channel marketing campaigns including email marketing, content syndication, webinar/event execution, and chat workflows.
The ICS must also provide strategic, consultative guidance to marketing partners on best practices, optimisation as well as the tools and technology available to help support and achieve campaign and business objectives. The Integrated Campaign Specialist must be a detail-oriented multi-tasker, able to take on and prioritise several projects, strong communicator, team player and be able to learn and adapt to new technology and processes.
Success of this role will be measured based on:
- Growth KPIs for the businesses, such as pipeline and revenue realisation
- Internal customer service KPIs, such as SLAs and stakeholder feedback
- Ability to successfully support world-class marketing programme execution at scale
What You Will Be Doing:
- Webinar Management & Execution Services
- Email Marketing & Automation Execution
- Execution and Best Practices and KPIs
- Multi-Channel Automated Campaign Design, Touch Point Strategies
- Project Management & Process Documentation
To Be Successful in The Role, You Will Have:
- College degree or related experience in Marketing
- Proficient in Microsoft 365
- Eloqua / Marketing Automation experience preferred
- Certification will be required after starting
- Strong communication, organisation, and presentation skills
- Regularly demonstrates critical thinking skills and applies logic to complex campaign workflows and segmentation
- High level of attention to detail
- Acts and leads with integrity, honesty and empathy, and holds team to the same standard
Integrated Campaign Specialist employer: Flexera
Contact Detail:
Flexera Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Integrated Campaign Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in multi-channel marketing. Understanding how different channels work together can give you an edge in discussions during interviews and show that you're proactive about staying current in the field.
✨Tip Number 2
Network with professionals in the marketing industry, especially those who have experience with integrated campaigns. Attend webinars or local events to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Brush up on your project management skills. Being able to demonstrate your ability to manage multiple projects effectively will be crucial, so consider using tools like Trello or Asana to showcase your organisational skills.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've worked on. Be ready to explain your role, the strategies you implemented, and the results achieved, as this will highlight your practical experience and problem-solving abilities.
We think you need these skills to ace Integrated Campaign Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing campaigns, email marketing, and project management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about integrated marketing and how your skills align with the company's goals. Mention specific examples of past campaigns you've worked on and the results achieved.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to convey ideas clearly. Use concise language and structure your application logically to make it easy to read.
Highlight Your Technical Proficiency: If you have experience with Microsoft 365 or marketing automation tools like Eloqua, be sure to mention this in your application. Providing examples of how you've used these tools effectively will strengthen your candidacy.
How to prepare for a job interview at Flexera
✨Showcase Your Multi-Channel Experience
Be prepared to discuss your previous experience with multi-channel marketing campaigns. Highlight specific examples where you successfully executed email marketing, webinars, or content syndication, and explain how these contributed to business objectives.
✨Demonstrate Your Project Management Skills
Since the role requires strong project management abilities, come equipped with examples of how you've managed multiple projects simultaneously. Discuss your approach to prioritising tasks and ensuring deadlines are met without compromising quality.
✨Familiarise Yourself with Relevant Tools
Make sure you have a good understanding of the tools mentioned in the job description, such as Microsoft 365 and Eloqua. If you have experience with similar marketing automation platforms, be ready to discuss how you used them to optimise campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that assess your critical thinking and problem-solving skills. Prepare for scenarios where you might need to optimise a campaign or handle unexpected challenges, and think through your responses to demonstrate your strategic thinking.
