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For Companies At a Glance
- Tasks: Support digital marketing initiatives, analyse campaign performance, and optimise content for user engagement.
- Company: Join a dynamic construction business focused on innovation and growth in the digital space.
- Benefits: Enjoy flexible working options, professional development opportunities, and a collaborative team environment.
- Why this job: Be part of a creative team driving measurable impact while enhancing your digital marketing skills.
- Qualifications: 1 year of digital marketing experience, proficiency in GA4, and basic SEO knowledge required.
- Other info: We value diversity and promote an inclusive workplace free from discrimination.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a detail-oriented and data-driven Digital Marketing Coordinator to support a great construction business. This role focuses on executing and optimising digital initiatives with an emphasis on content performance and user engagement. The successful candidate will collaborate with the wider team to support internal and external communications, maintain digital channels, and drive measurable growth through insight-led strategies.
Key Responsibilities:
- Analyse and report on digital campaign performance using Google Analytics 4 (GA4), providing insights and recommendations for continuous improvement.
- Support the implementation of SEO best practices, including on-page optimization, keyword research, and technical SEO audits to improve website visibility.
- Assist in the planning and scheduling of social media content, ensuring alignment with overall marketing goals and brand standards.
- Coordinate and distribute internal email campaigns using tools like Mailchimp.
- Perform routine website updates including content refreshes, landing page creation, and minor troubleshooting in collaboration with web developers or IT as needed.
- Monitor digital trends and competitor activity to identify opportunities for innovation and performance improvement.
- Maintain and organise campaign assets, reports, and schedules to support project management across the marketing team.
- Manage and maintain mailing lists (GDPR-compliant).
- Archive and tag digital assets for easy access and reuse.
Qualifications:
- Minimum 1 year of experience in a digital marketing role, preferably in a B2B or construction-related environment.
- Proficiency in Google Analytics 4 (GA4) and a strong understanding of key metrics and digital reporting.
- Basic knowledge of SEO principles, including keyword tools, content optimisation, and performance tracking.
- Familiarity with major social media platforms (LinkedIn mainly).
- Experience using email marketing platforms (e.g., Mailchimp, HubSpot) and understanding of campaign tracking and reporting.
- Comfortable with website CMS platforms (e.g., WordPress, Craft CMS) and able to execute minor updates.
- Excellent written and verbal communication skills.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment. All decisions are based on merit, and no person is subjected to less favourable treatment on any discriminatory grounds.
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Google Analytics 4 (GA4) and its key metrics. Since this role heavily relies on data analysis, being able to demonstrate your proficiency in GA4 during the interview will set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest SEO trends and best practices. Showing that you have a proactive approach to learning about SEO can impress the hiring team, especially since improving website visibility is a key responsibility of the role.
✨Tip Number 3
Engage with the company's social media channels, particularly LinkedIn. By interacting with their content and understanding their brand voice, you can tailor your discussions during the interview to align with their marketing goals.
✨Tip Number 4
Prepare examples of past digital marketing campaigns you've worked on, especially those that involved email marketing or social media. Being able to discuss your hands-on experience will showcase your capability to contribute effectively to the team.
We think you need these skills to ace Digital Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly any work with Google Analytics 4, SEO, and social media management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the construction industry. Mention specific achievements or projects that align with the responsibilities listed in the job description.
Showcase Your Skills: In your application, emphasise your proficiency in tools like Google Analytics, Mailchimp, and any CMS platforms you’ve used. Provide examples of how you've used these tools to drive results in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at 3Search
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with Google Analytics 4. Highlight specific campaigns you've analysed, the insights you gained, and how you used those insights to improve performance.
✨Demonstrate SEO Knowledge
Brush up on SEO best practices before the interview. Be ready to talk about your experience with keyword research, on-page optimisation, and any technical audits you've conducted.
✨Familiarity with Social Media Strategies
Since this role involves social media content planning, think of examples where you've successfully aligned social media strategies with marketing goals. Discuss your familiarity with platforms like LinkedIn.
✨Organisational Skills Matter
This position requires strong organisational skills. Prepare to share how you manage multiple projects, keep track of campaign assets, and ensure everything runs smoothly in a fast-paced environment.
