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For Companies At a Glance
- Tasks: Manage digital channels, create engaging content, and support marketing campaigns.
- Company: Join McArthurGlen, Europe's top designer outlet manager since 1993.
- Benefits: Enjoy a competitive salary, performance bonuses, wellbeing allowance, and exclusive discounts.
- Why this job: Be part of a positive work culture with growth opportunities and creative freedom.
- Qualifications: Experience in digital marketing, creativity, and strong organisational skills required.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
Our Mission: 'To create the finest retail experiences.'
McArthurGlen Group, Europe's leading owner, developer and manager of designer outlets, was founded in Europe in 1993 and currently manages 23 designer outlets in 8 countries.
Support the Marketing Manager in delivering the annual marketing plan to drive footfall, sales, and customer engagement.
- Own the day-to-day management of the centre's digital channels - website, social media, and email - ensuring content is timely, engaging, and aligned with campaigns.
- Develop and manage a social content calendar in line with marketing objectives and collaborate with the creative team to deliver high-quality photo and video assets.
- Assist with the creation and implementation of digital advertising strategies (paid social, display, etc.) that drive performance and ROI.
- Keep the centre website updated with offers, events, news, and campaigns using the CMS.
- Liaise with brand partners to promote in-store activity and support brand exposure.
- Analyse digital activity performance using analytics tools and contribute to regular reporting and insights.
- Support coordination of seasonal campaigns, in-centre events, PR, email marketing, and local partnerships.
- Ensure all digital and visual assets align with brand guidelines and tone of voice.
- Act as Duty Manager on a rota basis, overseeing the safety and operations of the centre and managing social media channels during evenings and weekends.
Competitive Salary & Bonus: Enjoy a competitive salary with a performance bonus of up to 20%.
Wellbeing Allowance: Claim towards yoga, gym equipment, or any activity that promotes your wellbeing.
Exclusive Discounts: Access special discounts at our Designer Outlets.
Flexible Working: Hybrid working options where possible to accommodate your needs.
Grow through internal moves, cross-country projects, international secondments, and a calendar of core development opportunities.
Positive Work Environment: Over 89% of our colleagues would recommend us as a great place to work, according to our latest internal engagement survey.
A marketing professional with experience in campaign execution, ideally in retail, brand marketing, or event planning.
Experience in a digital marketing role, ideally in a retail, leisure, or agency environment.
A creative thinker with an eye for detail and a passion for customer engagement.
Highly organized, adaptable, and able to juggle multiple projects.
Digital-savvy, with knowledge of Microsoft Office, CMS platforms, and basic analytics tools.
Hands-on experience with CMS and CRM systems.
A solid understanding of social media platforms, content creation, and email marketing.
Flexibility to work evenings and weekends as part of a rota, including centre duty management responsibilities.
At McArthurGlen, we value diversity and believe that everyone is extraordinary in their own way. We are an inclusive employer and support flexible working wherever possible.
Digital Marketing and Website Co-ordinator employer: McArthurGlen Designer Outlets
Contact Detail:
McArthurGlen Designer Outlets Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing and Website Co-ordinator
✨Tip Number 1
Familiarise yourself with McArthurGlen's brand and values. Understanding their mission to create the finest retail experiences will help you align your responses during interviews and discussions, showcasing your enthusiasm for their goals.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially within the retail sector. Being able to discuss current strategies or successful campaigns can demonstrate your knowledge and passion for the role.
✨Tip Number 3
Prepare examples of your previous work in managing digital channels, such as social media or websites. Highlighting specific campaigns you've executed or analytics you've used will show your hands-on experience and capability.
✨Tip Number 4
Network with professionals in the retail and digital marketing fields. Engaging with others in the industry can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Digital Marketing and Website Co-ordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, campaign execution, and retail. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and creativity. Mention specific examples of past campaigns you've worked on and how they align with the role at McArthurGlen.
Showcase Digital Skills: Emphasise your proficiency with CMS platforms, social media management, and analytics tools. Provide examples of how you've used these skills to drive performance in previous roles.
Highlight Flexibility and Organisation: Mention your ability to manage multiple projects and your flexibility to work evenings and weekends. This is crucial for the Duty Manager responsibilities outlined in the job description.
How to prepare for a job interview at McArthurGlen Designer Outlets
✨Showcase Your Digital Savvy
Make sure to highlight your experience with digital marketing tools and platforms. Be prepared to discuss specific campaigns you've managed, the analytics tools you used, and how you measured success.
✨Demonstrate Creativity
As a creative thinker, come equipped with examples of innovative marketing strategies you've implemented. Discuss how you developed engaging content for social media or email campaigns that drove customer engagement.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and adaptability. Think of scenarios where you had to juggle multiple projects or manage tight deadlines, and be ready to explain how you handled them.
✨Align with Company Values
Research McArthurGlen's mission and values, and be ready to discuss how your personal values align with theirs. Show enthusiasm for creating exceptional retail experiences and how you can contribute to their positive work environment.
