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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and plan engaging events for industry leaders.
- Company: Join ICIS, a global leader in market intelligence and resource optimisation.
- Benefits: Enjoy hybrid work options, a dynamic team environment, and opportunities for personal growth.
- Why this job: Be part of a creative, fast-paced team making a positive impact in the industry.
- Qualifications: Strong project management skills and experience in marketing data analysis required.
- Other info: Experience with Salesforce and event management is a plus.
The predicted salary is between 28800 - 48000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About our Business
At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.
About the Team
Our teams are fuelled by curiosity, relentlessly pursuing better customer outcomes. We're on a mission to deliver an unparalleled customer experience, excelling in communication. In a fast-paced environment, we thrive, embracing change with flexibility and composure under pressure. Our high-energy, self-motivated individuals are driven by a genuine desire to make a positive mark on our business. But that's not all; we're creative problem solvers with an entrepreneurial spirit.
About the Role
This portfolio of events provides our customers with the opportunity to meet and learn from those at the forefront of industry, combining a unique mix of stakeholders from across value chains. As a Marketing Manager, you will be responsible for planning and executing your own events. If you are an experienced professional with a track record of understanding your audience and delivering results, we invite you to join our dynamic and fast-paced team.
Responsibilities
- Develop a clear marketing strategy for our events that focuses on revenue targets and aligns with our broader corporate vision.
- Manage marketing campaigns from design and execution to reporting and analysis.
- Oversee data strategy to generate a constant flow of new and relevant contacts.
- Brief and allocate resources for the telesales team to drive bookings.
- Collaborate with internal and external designers on the design and production of marketing materials.
- Leverage value from the editorial and product management teams to drive content marketing initiatives.
- Utilize social networking channels innovatively to generate traffic and increase event awareness.
- Manage affiliate partnerships to drive marketing and commercial success.
Requirements
- Strong project management skills with the ability to work on multiple campaigns while managing stakeholders.
- Experience in creating messaging, writing high-quality copy, and proofing content.
- Proficient in analysing marketing data to draw insights for data-led, responsive decision-making.
- A natural leader who is also comfortable working at a fast pace and executing tasks.
- Adaptable and confident, open to trying new ideas and techniques.
- Experience with Salesforce and Eloqua or similar systems.
- Event experience in a conference, exhibition, or training environment is advantageous.
Digital Campaign Marketing Manager, ICIS (Hybrid) employer: ICIS
Contact Detail:
ICIS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Campaign Marketing Manager, ICIS (Hybrid)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and event management. Understanding current strategies and tools will help you speak confidently about how you can contribute to ICIS's mission of optimising resources.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in event marketing. Engaging with others can provide insights into the role and may even lead to referrals that could boost your application.
✨Tip Number 3
Showcase your project management skills by discussing specific campaigns you've managed in the past. Be prepared to share examples of how you successfully balanced multiple projects while achieving results.
✨Tip Number 4
Demonstrate your adaptability by sharing experiences where you embraced change or tried new techniques in your previous roles. This will resonate well with ICIS's dynamic and fast-paced environment.
We think you need these skills to ace Digital Campaign Marketing Manager, ICIS (Hybrid)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital Campaign Marketing Manager position at ICIS. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing strategy, project management, and event planning. Use specific examples that demonstrate your ability to manage multiple campaigns and deliver results.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the industry. Mention your experience with data analysis and how it can contribute to the success of ICIS's events.
Highlight Relevant Skills: In your application, emphasise skills such as copywriting, stakeholder management, and proficiency with marketing tools like Salesforce and Eloqua. Provide examples of how you've successfully used these skills in past roles.
How to prepare for a job interview at ICIS
✨Showcase Your Project Management Skills
As a Digital Campaign Marketing Manager, you'll need to juggle multiple campaigns. Be prepared to discuss specific examples of how you've successfully managed projects in the past, highlighting your ability to meet deadlines and manage stakeholders effectively.
✨Demonstrate Your Data Analysis Proficiency
ICIS values data-driven decision-making. Come equipped with examples of how you've used marketing data to inform your strategies. Discuss any tools you've used, like Salesforce or Eloqua, to analyse data and draw insights.
✨Emphasise Your Creative Problem-Solving Skills
The role requires innovative thinking. Prepare to share instances where you've creatively solved problems or adapted to changes in a fast-paced environment. This will show that you can thrive under pressure and contribute positively to the team.
✨Prepare for Questions on Event Management
Since you'll be responsible for planning and executing events, be ready to discuss your experience in this area. Talk about specific events you've managed, the challenges you faced, and how you ensured their success, focusing on revenue targets and audience engagement.
