Video Creative - Youtube

Salary: £40,000 – £45,000

This production company specialises in creating visually driven and conceptually rich content across a variety of formats, including commercial, fashion, and music projects. With a strong emphasis on collaboration, they work closely with a curated network of directors and creatives to produce distinctive, high-quality work. Known for blending bold storytelling with sharp visual execution, the company has built a reputation for pushing creative boundaries while maintaining a refined and consistent aesthetic across its portfolio

What You'll Do:

• Develop and lead longform YouTube content strategies that align with brand goals and resonate with audiences.
• Analyse YouTube performance data to identify trends, optimise video content, and drive growth.
• Collaborate with producers, editors, and creators to brainstorm and shape high-performing video formats.
• Guide the creative direction of thumbnails, titles, and metadata to maximise click-through and watch time.
• Keep a pulse on YouTube culture, algorithm shifts, emerging formats, and competitor strategies.
• Present actionable insights and creative recommendations to clients or internal stakeholders.

Who You Are:

• 3+ years of experience in content strategy, creative direction, or digital video production (YouTube-specific preferred).
• Deep understanding of the YouTube platform, algorithm, and audience behavior.
• A creative storyteller with a keen eye for what makes content clickable, watchable, and shareable.
• Skilled at interpreting data and turning it into compelling creative decisions.
• Experience working with influencers, creators, or in a branded content environment a big plus.

SUMO is an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note – due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best! If you haven’t heard from us within 10 working days, unfortunately, your application has not been successful on this occasion.