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- Tasks: Lead brand development and storytelling for our college group.
- Company: Join HRUC, a dynamic college group with five campuses.
- Benefits: Enjoy a collaborative environment and opportunities for growth.
- Why this job: Make an impact by shaping our brand and engaging with diverse audiences.
- Qualifications: Experience in marketing and brand management is essential.
- Other info: Be part of a team that celebrates student and staff achievements.
The predicted salary is between 36000 - 60000 £ per year.
HRUC(Harrow,Richmond and UxbridgeColleges)isan ambitious College Group, which brings together threecolleges across five vibrant campuses. Reporting to the Group Director for Marketing, Brands andCommunication, you would oversee the development and evolution of our brandswithin the HRUC portfolio, ensuring the storytelling is distinctive, clear andresonates with our different audiences, including our diverse studentcommunity. We want to be known within and well beyond the furthereducation sector for the outstanding work of our extraordinary students andstaff. You would ensure our marketing and communications support the excitinggrowth of the College and its commercial and collaborative activities, whilstnurturing its wider reputation. Key responsibilities will include: Developing a compelling brand narrative across the college group to protect and grow our brands Responsibility for brand governance and ensuring consistency and quality across our colleges Establishing protocols for the management of existing brands, and assessment of risks and opportunities prior to the acquisition of any future brands Establishing key performance indicators (KPIs) for brand initiatives and campaigns Regularly analysing and reporting on the performance of brand activities, using data-driven insights to refine strategies Identifying exciting new routes for b…
Assistant Director Brands and Communication employer: Uxbridge College Careers
Contact Detail:
Uxbridge College Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Director Brands and Communication
✨Tip Number 1
Familiarize yourself with the HRUC brand and its values. Understanding the unique aspects of each college within the group will help you articulate how you can contribute to their brand narrative.
✨Tip Number 2
Stay updated on current trends in marketing and communication, especially in the education sector. This knowledge will allow you to propose innovative ideas that align with HRUC's goals and resonate with their diverse audience.
✨Tip Number 3
Prepare to discuss your experience with brand governance and performance metrics. Be ready to share specific examples of how you've successfully managed brand initiatives and used data to drive decisions.
✨Tip Number 4
Network with professionals in the education marketing field. Engaging with others in the industry can provide valuable insights and connections that may enhance your application and interview process.
We think you need these skills to ace Assistant Director Brands and Communication
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Assistant Director of Brands and Communication. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Craft a Tailored CV: Make sure your CV highlights relevant experience in brand management and communication. Use specific examples that demonstrate your ability to develop compelling brand narratives and manage brand governance.
Write a Strong Cover Letter: In your cover letter, express your passion for education and how you can contribute to the college group's mission. Mention your understanding of the diverse student community and how you plan to resonate with them through effective storytelling.
Highlight Data-Driven Insights: Since the role involves analyzing brand performance, include examples in your application that showcase your ability to use data-driven insights to refine strategies and improve brand initiatives.
How to prepare for a job interview at Uxbridge College Careers
✨Understand the Brand Narrative
Make sure you have a clear understanding of the current brand narrative of HRUC. Be prepared to discuss how you would develop and evolve this narrative to resonate with diverse audiences, especially students.
✨Showcase Your Data-Driven Approach
Since the role involves analyzing brand performance using data-driven insights, come prepared with examples of how you've used data in past roles to refine marketing strategies or improve brand initiatives.
✨Discuss Brand Governance Experience
Be ready to talk about your experience with brand governance. Highlight any protocols you've established in previous roles to ensure consistency and quality across multiple brands.
✨Prepare for KPI Discussions
Think about key performance indicators (KPIs) that are relevant to brand initiatives. Be prepared to discuss how you would establish and measure these KPIs to track the success of branding campaigns.
