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- Tasks: Join a dynamic team to analyse data and improve digital marketing performance.
- Company: A progressive manufacturing and retail business near Swaffham, focused on values and employee success.
- Benefits: Salary up to £28,000, contributory pension, health scheme, and increasing holiday entitlement.
- Why this job: Perfect for data enthusiasts wanting to shape marketing insights in a supportive environment.
- Qualifications: Bachelor's degree in Data Analytics, Marketing, or related fields with strong analytical skills required.
- Other info: Ideal for those eager to learn and grow in a fast-paced digital marketing landscape.
The predicted salary is between 16800 - 28000 £ per year.
Are you looking for a career in Digital Marketing and want to specialise in performance Marketing analytics? An exciting opportunity has arisen for a passionate and motivated SEO executive to join a small, friendly marketing team based near Swaffham. This role is ideal for a data-driven professional with a passion for digital marketing or marketing analytics, looking to develop a career and shape the future of measurement and insights within a progressive and dynamic manufacturing and retail business.
The ideal candidate will need to demonstrate strong analytic skills and enjoy working with numbers; SEO is less creative and more about using data to problem solve and make website changes to improve rankings. This role would suit someone with a strong aptitude for statistics, analytics or measurements & insights.
Key Responsibilities for this Digital Marketing specialist role:- Working closely with the Head of Marketing, design, collate and interpret datasets and performance reports, continually improving depth of insight to grow the business.
- Work with the team to oversee the PPC account making performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic).
- Reviewing marketing channel and sales conversion performance by customer type, product, seasonality and cost dynamics.
- Provide daily, weekly and monthly dashboard updates for the marketing team and senior stakeholders.
- Champion the performance forecasting process by preparing datasets, based on historic performance and future ambitions.
- Monitor and review targets for the PPC channel to support the formulation of SEO and paid social targets.
- Highlight correlations, trends and insights based on a wide range of data sources using the in-house ERP system, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking).
- A bachelor's degree or equivalent qualification in Data Analytics, Marketing, Business, or related subjects containing statistical training.
- Strong analytical mindset with the ability to gather and interpret data to generate insights.
- Familiarity with advertising and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads).
- Excel proficiency: Advanced skills required, including macros, pivot tables, formulas, and data visualization.
- Effective communication, writing, and teamwork skills to collaborate across teams.
- A positive attitude and eagerness to learn and grow in a fast-paced environment.
- Salary up to £28,000.
- Contributory pension.
- Health Shield payment Scheme.
- Death in service payment (twice annual salary).
- Holiday entitlement that increases with length of service.
- The opportunity to develop a career and work for a company that is driven by its values and recognises that its people play a crucial role in its success.
If you are looking to grow your career in marketing and data analytics with a forward-thinking company, we would love to hear from you.
Contact Detail:
Paint Red Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Google Analytics and Google Ads. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in past roles. Be ready to discuss specific metrics you’ve improved and the impact they had on previous projects.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who specialise in performance marketing. Engaging with industry groups on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss current trends in performance marketing and how they relate to the manufacturing and retail sectors. Being knowledgeable about the industry will demonstrate your genuine interest and commitment to the role.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your analytical skills and experience with data-driven marketing. Include specific examples of how you've used tools like Google Analytics or Excel to generate insights.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and analytics. Mention why you're excited about the opportunity and how your background aligns with the company's goals.
Showcase Relevant Skills: Emphasise your familiarity with advertising and analytics platforms in your application. Highlight any advanced Excel skills, such as using macros or pivot tables, as these are crucial for the role.
Demonstrate Your Analytical Mindset: Provide examples in your application that showcase your ability to gather and interpret data. Discuss any projects where you made data-driven decisions that led to improved outcomes.
How to prepare for a job interview at Paint Red Ltd
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive decisions or improve performance in previous roles.
✨Familiarise Yourself with Relevant Tools
Make sure you know your way around tools like Google Analytics and Google Ads. If you can, demonstrate your proficiency with these platforms during the interview by discussing specific campaigns or insights you've generated.
✨Prepare for Technical Questions
Expect questions that test your understanding of PPC, SEO, and data interpretation. Brush up on key concepts and be ready to explain how you would approach performance forecasting or analysing marketing channel effectiveness.
✨Emphasise Team Collaboration
This role involves working closely with the marketing team, so highlight your teamwork skills. Share examples of how you've successfully collaborated with others to achieve common goals, especially in a fast-paced environment.
