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For Companies At a Glance
- Tasks: Join us as a Regional GTM Specialist, optimising in-store execution and brand representation.
- Company: TCL is a leading consumer electronics brand known for innovation and quality.
- Benefits: Enjoy flexible working hours, travel opportunities, and a dynamic work environment.
- Why this job: Be a brand ambassador, enhance retail performance, and make a real impact in the tech world.
- Qualifications: A degree in Business or Marketing, plus retail experience and strong communication skills are essential.
- Other info: Frequent travel and non-standard hours are part of the role, perfect for adventurous spirits!
The predicted salary is between 36000 - 60000 £ per year.
Position Overview
The Regional Go-To-Market (GTM) Specialist is responsible for optimizing in-store execution and brand representation for TCL’s TV, Soundbar, and potentially Major Domestic Appliances (MDA) product categories. Acting as a key liaison between TCL and Currys, this role involves product training, POSM (Point of Sales Materials) maintenance, sales support, and regular store visits to ensure alignment with brand standards. The GTM Specialist plays a crucial part in driving offline retail performance and enhancing TCL's presence across the region.
Key Responsibilities
- Monitor and ensure optimal display performance of TCL TVs and related products across partner retail stores, mainly in the Great London area.
- Act as a TCL brand ambassador in all communications with Currys’ teams, ensuring a strong and consistent brand and product image for customers.
- Deliver engaging and informative product training sessions for in-store staff to enhance product knowledge and selling capabilities.
- Ensure demo videos, electronic point-of-purchase (EPOP) displays, and fixtures are fully operational and well-maintained.
- Oversee the placement, upkeep, and strategic alignment of POSM materials in accordance with TCL brand standards to maximize visibility and impact.
- Support and, when necessary, organize in-store marketing activations to promote TCL products and drive customer engagement.
- Provide regular, detailed reports on display conditions, POSM execution, store visits, and sales initiatives.
- Collaborate with Currys’ merchandising teams to gather insights and support improved in-store execution.
- Assist the GTM Manager with administrative tasks and merchandise preparation to support overall go-to-market initiatives.
Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Experience in merchandise or retail operations, ideally in consumer electronics or home appliances.
- Solid understanding of TV and audio products, with the ability to explain technical features clearly.
- Excellent interpersonal, communication, and presentation skills.
- Analytical capabilities to assess store performance and recommend improvement actions.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and other relevant tools.
- Flexibility to travel frequently and work non-standard hours when required.
- Always feel comfortable for business travel.
Regional GTM Specialist employer: TCL
Contact Detail:
TCL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional GTM Specialist
✨Tip Number 1
Familiarise yourself with TCL's product range, especially their TVs and soundbars. Understanding the technical features and benefits will help you communicate effectively during interviews and demonstrate your passion for the brand.
✨Tip Number 2
Network with professionals in the retail and consumer electronics sectors. Attend industry events or join relevant online forums to connect with people who can provide insights about the role and potentially refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss your experience in merchandise or retail operations. Be ready to share specific examples of how you've optimised in-store execution or enhanced brand representation in previous roles.
✨Tip Number 4
Showcase your presentation skills by preparing a mock training session on a TCL product. This will not only demonstrate your understanding of the products but also highlight your ability to engage and educate others, which is crucial for this role.
We think you need these skills to ace Regional GTM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail operations and consumer electronics. Emphasise any previous roles where you acted as a brand ambassador or provided product training.
Craft a Compelling Cover Letter: In your cover letter, express your passion for TCL's products and your understanding of the role. Mention specific examples of how you've optimised in-store execution or enhanced brand representation in past positions.
Showcase Your Skills: Highlight your analytical capabilities and proficiency in Microsoft Office. Provide examples of how you've used these skills to assess performance and recommend improvements in previous roles.
Prepare for Potential Questions: Think about how you would approach product training sessions and in-store marketing activations. Be ready to discuss your strategies for ensuring optimal display performance and maintaining brand standards.
How to prepare for a job interview at TCL
✨Know Your Products Inside Out
As a Regional GTM Specialist, you'll need to demonstrate a solid understanding of TCL's TV and audio products. Be prepared to explain technical features clearly and relate them to customer benefits during the interview.
✨Showcase Your Communication Skills
This role requires excellent interpersonal and presentation skills. Practice articulating your thoughts clearly and confidently, as you'll need to act as a brand ambassador and deliver engaging product training sessions.
✨Demonstrate Analytical Thinking
Be ready to discuss how you would assess store performance and recommend improvements. Prepare examples from your past experiences where you've used analytical capabilities to drive results in retail operations.
✨Highlight Your Flexibility and Travel Readiness
Since the position involves frequent travel and non-standard hours, express your willingness and ability to adapt to these requirements. Share any relevant experiences that showcase your flexibility in previous roles.
