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- Tasks: Lead social-first strategies for top global brands and drive innovative content.
- Company: VCCP is a creative agency transforming brands through disruptive strategies since 2002.
- Benefits: Enjoy a dynamic work culture, opportunities for innovation, and recognition in the industry.
- Why this job: Join a forward-thinking team that values creativity and cultural impact in social media.
- Qualifications: Strong experience in social media strategy and a passion for online culture required.
- Other info: VCCP promotes diversity and inclusion, ensuring everyone can thrive authentically.
The predicted salary is between 43200 - 72000 £ per year.
Contract Strategy Director, available asap. Must have strong Social Media Strategy Experience.
About the Company:
VCCP is the Challenger Agency for Challenger Brands. An independent, 1,500-person strong creative company, that exists to transform its clients fortunes by disrupting the categories they operate in. VCCP is fully integrated, with deep capabilities in data and analytics, brand strategy, communications, customer experience, media, production and distribution. The company was founded in 2002 in London, with offices in New York, San Francisco, Singapore, Shanghai, Sydney, Madrid and Prague. Our London office has been shortlisted for Campaign magazine’s Agency of the Year almost every year for the past decade, topping the new business table 9 years out of the last 10.
About the Role:
As a Social Media Strategy Director, you will be fundamental to shaping our clients' social-first presence, developing and executing stand-out strategies for some of the world’s biggest brands. Social media is at the heart of modern brand communication, and you will be at the forefront, bridging the gap between social media strategic vision and creative output. We need a social expert with a deep understanding of online behavior and culture, combined with a relentless focus on innovation and effectiveness in order to champion the value of the specialism internally and externally. Our ideal candidate is someone who believes in enduring social ideas and is motivated to create content that can cut-through and stick in people’s minds and hearts. As a global, independent agency, VCCP goes beyond traditional creative boundaries. Our strength lies in our truly integrated offering, encompassing 14 specialist areas, including social media – which has been recognized with accolades at the Shorty Awards, UK Social Media Awards and Lovies, to name a few. At VCCP, we champion a culture of continuous challenge, both for ourselves and our clients.
Responsibilities:
- Drive Strategic Social Vision: Develop and lead on social-first strategies, ensuring alignment with broader brand, business and communication goals.
- Lead Platform Expertise & Innovation: Stay on top of social media platforms, identifying new opportunities, best practices, and platform-specific features to enhance our strategies. Maintain relationships with our agency-platform experts and attend industry social events to stay connected to what’s happening.
- Social & Cultural Thought-Leadership: Actively seek out and articulate perspectives about emerging trends and cultural shifts happening on social; such as dark social, social search, social commerce. Utilise tools, reporting, and data to help prove (or disprove) the adoption of these trends for clients.
- Client & Partner Leadership: Build close and trusted working relationships with the client teams and partner agencies (media, PR, CRM) to ensure effective execution and delivery of always-on and campaign social content.
- Insights, Performance Measurement & Optimization: Develop data-driven, audience-centric social strategies demonstrating the business impact of content, and the 'why' behind social content. Collaborate with data and media teams to optimize platform and content performance. Use analytics to inform strategy, optimize content, and communicate results, championing social media effectiveness.
Equal Opportunity Statement: We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.
Contact Detail:
VCCP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Director Contract (Social & Content)
✨Tip Number 1
Familiarise yourself with the latest trends in social media strategy. Follow industry leaders and engage with their content to understand what makes a successful social-first approach. This knowledge will help you speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the social media space. Attend industry events, webinars, or workshops to connect with others who share your passion. Building relationships can lead to valuable insights and potential referrals for the Strategy Director role.
✨Tip Number 3
Showcase your expertise by creating a portfolio of successful social media campaigns you've led. Highlight your ability to drive engagement and demonstrate measurable results. This tangible evidence of your skills will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you would approach specific challenges in social media strategy during your interview. Think about recent case studies or examples where you successfully navigated similar issues, as this will demonstrate your problem-solving abilities and strategic thinking.
We think you need these skills to ace Strategy Director Contract (Social & Content)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Strategy Director in Social Media. Familiarise yourself with the key skills required, such as social media strategy development and cultural thought-leadership.
Tailor Your CV: Highlight your relevant experience in social media strategy and any successful campaigns you've led. Use specific metrics to demonstrate your impact, such as engagement rates or growth in followers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your vision aligns with VCCP's mission. Mention specific trends or innovations in social media that excite you and how you would leverage them in this role.
Showcase Your Thought Leadership: If you have published articles, blogs, or case studies on social media trends or strategies, include links in your application. This demonstrates your expertise and commitment to staying ahead in the industry.
How to prepare for a job interview at VCCP
✨Showcase Your Social Media Expertise
Make sure to highlight your experience with social media strategies during the interview. Be prepared to discuss specific campaigns you've led, the results achieved, and how you adapted to changes in social media trends.
✨Demonstrate Cultural Awareness
VCCP values a deep understanding of online behaviour and culture. Bring examples of how you've identified and leveraged cultural trends in your previous work to create impactful social content.
✨Prepare for Data-Driven Discussions
Since the role involves developing data-driven strategies, be ready to talk about how you've used analytics to inform your social media decisions. Discuss any tools or metrics you've employed to measure success and optimise content.
✨Emphasise Collaboration Skills
The position requires building strong relationships with clients and partner agencies. Share examples of how you've successfully collaborated with different teams to execute social media strategies and ensure effective delivery.
