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For Companies At a Glance
- Tasks: Manage eCommerce operations, retention strategies, and performance marketing initiatives.
- Company: Join a well-established DTC brand with a focus on growth and innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Be part of a dynamic team driving customer engagement and optimising digital experiences.
- Qualifications: Mid-level eCommerce experience, strong Klaviyo skills, and a data-driven mindset required.
- Other info: Located in Central London, this role offers a vibrant work environment.
The predicted salary is between 36000 - 84000 £ per year.
An exciting and well-established DTC brand is looking for a commercially-minded and data-driven eCommerce Manager to join their growing team. You’ll play a key role in owning retention, driving performance marketing initiatives and managing the day-to-day eCommerce operations, from merchandising to experimentation and optimisation.
Key Responsibilities
- Retention & Lifecycle Marketing: Own email/SMS marketing strategy and execution, managing campaigns, automated flows and newsletters. Use CRM tools like Klaviyo to drive customer retention, LTV and engagement.
- Performance Marketing Support: Collaborate with paid media teams and agencies to optimise digital campaigns and feed insights back into the customer journey.
- CRO & Testing: Develop hypotheses and run A/B tests across the site and customer touchpoints to optimise conversion and drive continuous improvement.
- BAU & Merchandising: Oversee the day-to-day eComm operations, including site merchandising, new product drops and content updates.
- Analytics & Insights: Track KPIs, report on performance and translate data into actionable insights. Quantify success across campaigns and initiatives.
- Subscription Experience: Manage and optimise subscription offerings and flows, understanding the nuance of driving long-term value through recurring revenue.
- Collaboration & Communication: Work cross-functionally with SEO, creative and product teams to ensure a unified and strategic digital presence.
What We’re Looking For
- Mid-level experience in an eCommerce role, ideally at a DTC brand.
- Strong experience with Klaviyo and lifecycle marketing.
- Proven success in driving retention through email/SMS campaigns.
- Confident working with data, comfortable pulling reports, analysing trends and making decisions based on numbers.
- Detail-driven, curious and always digging into the 'why'.
- A natural problem-solver with a test-and-learn and commercial mindset.
- Hands-on experience with subscriptions is a big plus.
Salary: c.£60k
Location: Central London
Hybrid: 3 days in the office / 2 days wfh
ECommerce Manager Digital Trading employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ECommerce Manager Digital Trading
✨Tip Number 1
Familiarise yourself with Klaviyo and other CRM tools. Since the role heavily involves managing email and SMS marketing strategies, having a solid understanding of these platforms will give you an edge in discussions during interviews.
✨Tip Number 2
Brush up on your data analysis skills. Being comfortable with pulling reports and analysing trends is crucial for this position, so practice interpreting data and translating it into actionable insights to showcase your analytical mindset.
✨Tip Number 3
Prepare examples of your past successes in retention marketing. Think about specific campaigns you've managed that drove customer engagement and retention, as these will be key talking points in your conversations with us.
✨Tip Number 4
Understand the nuances of subscription models. If you have experience with subscriptions, be ready to discuss how you've optimised these offerings in the past, as this knowledge will be highly relevant to the role.
We think you need these skills to ace ECommerce Manager Digital Trading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce, particularly with DTC brands. Emphasise your skills in retention marketing, data analysis, and any hands-on experience with Klaviyo.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the role and how your background aligns with the company's needs. Mention specific examples of successful email/SMS campaigns you've managed and how they drove customer retention.
Highlight Data-Driven Achievements: When detailing your previous roles, focus on quantifiable achievements. Use metrics to demonstrate how your actions improved KPIs, such as conversion rates or customer lifetime value.
Showcase Collaboration Skills: Since the role involves working cross-functionally, mention any experiences where you collaborated with other teams, such as SEO or creative departments, to achieve common goals.
How to prepare for a job interview at Growth & Company
✨Showcase Your Data Skills
Since the role requires a strong focus on data analysis, be prepared to discuss your experience with analytics tools and how you've used data to drive decisions in previous roles. Bring examples of reports you've pulled and insights you've derived.
✨Demonstrate Your ECommerce Knowledge
Familiarise yourself with the latest trends in eCommerce, especially in DTC brands. Be ready to discuss specific strategies you've implemented in retention marketing, particularly using Klaviyo, and how they impacted customer engagement.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you had to optimise a campaign or improve conversion rates. Outline your thought process and the steps you took to achieve results.
✨Highlight Collaboration Experience
This role involves working cross-functionally, so share examples of how you've successfully collaborated with other teams, such as SEO or creative departments. Emphasise your communication skills and how they contributed to project success.
