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For Companies At a Glance
- Tasks: Lead B2B marketing campaigns, manage client relationships, and analyse market trends.
- Company: Join a rapidly growing company in the health and wellness industry.
- Benefits: Enjoy competitive pay, stock options, and a dynamic work environment with global teams.
- Why this job: Be part of an innovative team shaping the future of health supplements in EMEA.
- Qualifications: Master's degree in relevant fields and 5+ years in B2B marketing required.
- Other info: Monthly travel across Europe and occasional trips to the Middle East Africa.
The predicted salary is between 43200 - 72000 £ per year.
Location: UK or France or Spain
Hiring Manager: Vice President EMEA
Key Responsibilities
- Lead Generation Strategy: Develop and implement effective B2B lead generation campaigns using various channels, including email marketing, webinars, newsletters, and social media.
- Customer Protect & Growth Initiatives: Help existing customers to have successful launches and sales. Identify opportunities to upsell and cross-sell to existing customers through personalized marketing strategies and targeted communications.
- Tradeshow Operations: Plan, coordinate, and manage all aspects of tradeshow participation, including booth design, logistics, promotional materials, and post-event follow-up.
- Market Analysis & Market Mapping: Conduct market research to identify potential leads and understand the needs and pain points of our target audience, using insights to tailor marketing strategies. Work closely with our BD managers & Distributor to ensure maximum prospection.
- Regionalized Marketing Content & Collaterals: In close collaboration with Global team, create compelling science-based marketing materials, demo samples, consumer personas, and case studies that fit EMEA markets needs.
- Media Relationship Building: Foster strong relationships with industry media through regular communication, feedback loops, and engagement initiatives.
- Account Management: Manage some EMEA clients to nurture relationships, provide support, and maximize customer satisfaction.
- Reporting & Analysis: Track sales & KPIs progress, provide regular updates on pipeline status, and deliver insights on market trends and competitive activities.
Key Attributes
- Well organized with an analytical & prospecting mindset.
- Competitor and results-driven mindset.
- Highly adaptable with the ability to navigate complex organizational structures.
- Strategic thinker with strong problem-solving skills.
- Collaborative team players who can leverage internal resources effectively.
- Self-motivated with a strong work ethic and entrepreneurial spirit.
Preferred Skills
- Exceptional communication, negotiation, and interpersonal skills.
- Project Management & Analytical skills.
- Experience presenting in public.
- English Mother Tongue or perfectly fluent.
- Speaking a foreign language is a plus (German, Spanish, French, Arabic, Italian...)
Experience
- Master degree in Marketing, Business, Nutrition, or Food Science (advanced degrees are a plus).
- 5+ years of experience in B2B marketing, ideally within the Food Supplement ingredient industry, with a focus on lead generation and customer retention strategies.
- Strong understanding of digital marketing tools and platforms, including CRM systems and marketing automation software.
- Ideally experience with AI tools.
- Enthusiasm for prospecting the health & wellness industry and helping to generate and evolve marketing strategies.
- Familiarity with trends in food supplements and functional food markets in Europe is a plus.
- Strong passion for translating science and working closely with customers to activate into consumer-facing messages.
- Ability to understand technical product details and translate them into customer/consumer benefits.
- Experience working with cross-functional teams to develop customized solutions for clients.
Benefits
- Competitive base compensation and bonus.
- Participation in Employee Stock Ownership Program.
- Opportunity to join a company with an aggressive growth trajectory and be part of the build of the EMEA region.
- Work with engaging and dynamic teams across the world that all bring unique quality skills to foster innovation in the natural health and wellness space.
- Be ready to travel to customers & events on a monthly basis in Europe and occasionally to Middle East Africa.
Contact Detail:
Phynova Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Sales Manager EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in the food supplement and functional food markets in Europe. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the health and wellness sector, especially those who have experience in B2B marketing. Attend industry events or webinars to connect with potential colleagues and gain insights that could give you an edge in your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've successfully tracked sales and KPIs in previous roles. Be ready to discuss specific strategies you implemented that led to measurable results, as this aligns perfectly with the responsibilities of the role.
✨Tip Number 4
Brush up on your communication and negotiation skills, as these are crucial for the role. Consider role-playing scenarios with a friend or mentor to practice articulating your thoughts clearly and persuasively, which will be beneficial during interviews.
We think you need these skills to ace Marketing & Sales Manager EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in lead generation and customer retention strategies. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the health and wellness industry. Mention specific examples of successful marketing campaigns you've led and how they align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical mindset by providing examples of how you've conducted market research or analysed sales data to inform marketing strategies. This will resonate well with the key attributes sought by the company.
Highlight Communication Skills: Since exceptional communication and interpersonal skills are crucial for this role, include instances where you've successfully built relationships with clients or stakeholders. This could be through managing accounts or collaborating with cross-functional teams.
How to prepare for a job interview at Phynova Group Ltd
✨Research the Company and Industry
Before your interview, make sure to thoroughly research the company and the health & wellness industry. Understand their products, values, and recent developments. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Prepare for Scenario-Based Questions
Given the responsibilities of the Marketing & Sales Manager role, be ready to answer scenario-based questions. Think about past experiences where you've successfully implemented lead generation strategies or managed client relationships, and be prepared to discuss these in detail.
✨Showcase Your Analytical Skills
Highlight your analytical mindset by discussing how you've used data to drive marketing decisions in the past. Be prepared to talk about specific KPIs you've tracked and how you've adjusted strategies based on market analysis.
✨Demonstrate Strong Communication Skills
As this role requires exceptional communication and interpersonal skills, practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a relevant topic to showcase your ability to convey complex information effectively.
