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- Tasks: Join our CRM team as a Business Analyst, shaping stakeholder needs and translating them into actionable insights.
- Company: We're a dynamic company supporting multiple brands to enhance customer service and grow our client base.
- Benefits: Enjoy hybrid work, competitive pay, and the chance to collaborate with a diverse, skilled team.
- Why this job: Make a real impact on internal users while tackling complex challenges in a supportive environment.
- Qualifications: Experience with CRM systems, especially Salesforce, and strong analytical and facilitation skills are essential.
- Other info: This role is perfect for curious minds eager to drive change in Sales, Service & Marketing technologies.
The predicted salary is between 48000 - 72000 £ per year.
Location – London (Hybrid) – 2 times per week
Contract Length – December 2025
Pay Rate – £650/day via umbrella
The role
As a Business Analyst in our CRM team, you will play an essential role in owning and shaping the BA activities (managing stakeholders and their requests, understanding problems, conducting analysis to clarify needs & refining stories) and being the conduit and translator between our sales, service & marketing stakeholders and our multi-disciplinary team.
About the CRM team
The CRM team supports multiple commercial teams across the Client brands in their mission to grow our customer base and provide the best in class service. We look after all the tools our Commercial teams use and need to do their job most effectively (Salesforce to manage their Sales pipeline, Docusign CLM to handle Contracts management, Leads targeting solutions, AI solutions & Events Management solutions to name a few).
We are a multi-disciplinary team of nearly 30 people, with a mix of skill-sets across Product (Product Managers & Business Analysts), Engineering (Full-Stack & Salesforce Engineers, Administrators & Third Party Consultants) & Delivery. Our team is primarily located across London, United Kingdom & Sofia, Bulgaria.
Key Responsibilities
- Collaborate with Sales, Service & Marketing stakeholders to identify and analyse business needs.
- Translate business requirements into clear, actionable stories for the technical team.
- Facilitate workshops and discussions to align priorities and outcomes.
- Lead business analysis efforts for CRM projects, ensuring alignment with organisational and department strategy.
- Support other BAs on the team by coordinating efforts and sharing best practices.
This role could be right for you if:
- You have experience working on CRM systems or Sales processes - Salesforce would be a plus.
- The idea of making a difference to our internal users excites you.
- Your curiosity drives you to interrogate situations beyond the obvious.
- You enjoy getting your teeth stuck into complex scenarios.
- You are able to adapt your approach and communication style based on your audience.
- Your facilitation skills help you effectively navigate different, and sometimes tricky, situations.
- You flourish when balancing appropriate levels of detail and shifting priorities whilst keeping an eye on outcomes, strategy and scope.
- You have an interest in Sales, Service & Marketing Technologies.
This role may not suit someone who…:
- Would rather have work assigned to themselves and favour standardised templates to complete their analysis.
- Prefer to take things away and present the outcome only once it’s absolutely perfect.
- Is more comfortable offering tools or systems support than solving detailed use cases or business problems.
Contact Detail:
Lorien Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Business Analyst
✨Tip Number 1
Familiarise yourself with CRM systems, especially Salesforce, as this is a key requirement for the role. Understanding how these systems work will not only help you in interviews but also demonstrate your genuine interest in the position.
✨Tip Number 2
Brush up on your stakeholder management skills. Be prepared to discuss how you've successfully collaborated with different teams in the past, as this role requires effective communication and facilitation across various departments.
✨Tip Number 3
Showcase your analytical thinking by preparing examples of complex scenarios you've navigated. Highlight how your curiosity and problem-solving skills have led to successful outcomes in previous roles.
✨Tip Number 4
Research the company’s commercial strategies and technologies used in Sales, Service, and Marketing. Being knowledgeable about their tools and objectives will allow you to tailor your discussions and show that you're aligned with their goals.
We think you need these skills to ace Customer Relationship Management Business Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM systems, particularly Salesforce. Emphasise your analytical skills and any previous roles where you collaborated with sales, service, or marketing teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and how your curiosity drives you to solve complex problems. Mention specific examples of how you've successfully navigated stakeholder needs in past projects.
Showcase Your Facilitation Skills: Provide examples in your application that demonstrate your ability to facilitate workshops and discussions. Highlight situations where you aligned priorities and outcomes among diverse stakeholders.
Research the Company: Familiarise yourself with the company's CRM tools and technologies. Understanding their approach to customer relationship management will help you tailor your application and show genuine interest.
How to prepare for a job interview at Lorien
✨Showcase Your CRM Knowledge
Make sure to highlight any experience you have with CRM systems, especially Salesforce. Be prepared to discuss how you've used these tools in previous roles to improve processes or solve problems.
✨Demonstrate Stakeholder Management Skills
Since the role involves managing stakeholders, come ready with examples of how you've successfully collaborated with different teams. Discuss specific situations where you facilitated discussions or workshops to align priorities.
✨Emphasise Your Analytical Mindset
The job requires a strong analytical approach. Prepare to talk about how you tackle complex scenarios and your methods for breaking down business needs into actionable stories for technical teams.
✨Adaptability is Key
Be ready to discuss how you adapt your communication style based on your audience. Share examples of how you've navigated tricky situations by adjusting your approach to meet the needs of different stakeholders.
