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- Tasks: Lead SEO strategy, analyse performance, and create engaging content to boost brand visibility.
- Company: Join an award-winning consumer brand based in Cheshire, known for innovation and quality.
- Benefits: Enjoy a competitive salary, hybrid work model, and pension plan.
- Why this job: Be part of a dynamic marketing team, driving impactful campaigns and learning from industry experts.
- Qualifications: 2+ years in SEO, strong analytical skills, and a flair for content creation required.
- Other info: Opportunity to manage a Content Writer and collaborate on exciting projects.
The predicted salary is between 28000 - 42000 £ per year.
My Client, an award-winning consumer brand based in Cheshire, is recruiting a Senior SEO Specialist (hybrid) to join their Marketing team. This role will be working alongside the Head of Marketing, and you will be responsible for all aspects of SEO to continually develop and implement the Company’s SEO strategy for all brands.
Key Responsibilities:
- SEO / organic performance reporting, utilising industry standard tools and resources.
- SEO audits (internal and competitor technical, content and backlink audits).
- Identifying gaps and potential improvements.
- Utilising analytical tools to analyse and evaluate SEO performance in comparison to competitors and submit reports and recommendations for on-going strategy development.
- Responsible for outreach campaigns and a range of link building activities for our brands as required.
- Perform link prospecting – collating relevant list of link opportunities.
- Analyse content marketing metrics and make changes as needed.
- Create content marketing campaigns to drive sales, leads and subscribers and use SEO best practices to generate traffic to sites.
- Regularly produce various content types, including blog posts and white papers.
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms, in conjunction with the wider marketing team.
- Collaborate with Head of Marketing and wider teams to see projects through to completion.
- Come up with ideas for future campaigns for wider business projects to grow our brands.
- Write content for websites including meta data, product descriptions, category descriptions, blog posts and ad-hoc pages (with the assistance of the Content Writer).
- Deputise when required for Head of Marketing in meetings to report on the performance of the SEO team.
- Manage the SEO Content Writer, ensuring a commercially appropriate balance of content is produced.
- Maintain up-to-date knowledge of industry trends and developments within SEO (e.g. GEO) and our product range.
Skills Required:
- Must have 2 years minimum experience in a dedicated SEO role, either client-side or agency.
- A good all-round understanding of all main aspects of SEO (including technical SEO, on-page, content, link building research, ideation, reporting etc).
- An understanding of search engine algorithm updates and the ability to respond confidently to the changing SEO landscape.
- Excellent understanding of industry standard analytic tools such as Google Analytics, Search Console, SEMrush, Screaming Frog SEO Spider etc.
- At least a basic understanding of HTML & CSS (JavaScript a bonus).
- Confident user of Microsoft packages - especially Excel, Outlook, Word, and Teams.
- You must be able to work with and interpret large volumes of data (utilising VLOOKUP etc in Excel).
- High level of written English, good understanding of grammar.
- Able to demonstrate and convey data accurately.
- Communicate findings and suggestions clearly and concisely to key stakeholders.
- Able to produce various content types, including blog posts and white papers.
Benefits:
- Salary up to £35k, depending on experience.
- Hybrid role – 2 days at home, 3 in office.
- Pension.
Senior SEO Specialist employer: Reed
Contact Detail:
Reed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest SEO tools and trends. Since the role requires a good understanding of tools like Google Analytics and SEMrush, showcasing your proficiency in these during interviews can set you apart.
✨Tip Number 2
Prepare to discuss specific SEO strategies you've implemented in the past. Be ready to share case studies or examples of how your actions led to measurable improvements in organic performance.
✨Tip Number 3
Network with professionals in the SEO field. Engaging with others in the industry can provide insights into current best practices and may even lead to referrals for the position.
✨Tip Number 4
Stay updated on search engine algorithm changes. Being able to discuss recent updates and how they impact SEO strategies will demonstrate your commitment and expertise in the field.
We think you need these skills to ace Senior SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly focusing on your technical skills, content creation, and any successful campaigns you've managed. Use keywords from the job description to align your experience with what the company is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your background aligns with the company's goals. Mention specific tools you’ve used, such as Google Analytics or SEMrush, and provide examples of how you've improved SEO performance in previous roles.
Showcase Your Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to inform your SEO strategies. Discuss any reports you've created or insights you've derived from analytics tools that led to successful outcomes.
Demonstrate Your Content Creation Experience: Highlight your experience in producing various content types, especially blog posts and white papers. Provide links to your work if possible, and explain how your content has driven traffic or engagement in past roles.
How to prepare for a job interview at Reed
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with various aspects of SEO, including technical SEO, content optimisation, and link building. Highlight specific tools you've used, like Google Analytics or SEMrush, and share examples of how you've improved SEO performance in previous roles.
✨Prepare for Technical Questions
Since the role requires a good understanding of technical SEO, brush up on key concepts such as site speed, mobile optimisation, and structured data. Be ready to explain how you would conduct an SEO audit and what metrics you would focus on.
✨Demonstrate Your Analytical Skills
The ability to analyse data is crucial for this position. Prepare to discuss how you've used data to inform your SEO strategies. Bring examples of reports you've created and be ready to explain your findings and recommendations.
✨Communicate Clearly and Confidently
As you'll be working closely with the Head of Marketing and other teams, strong communication skills are essential. Practice articulating your thoughts clearly and concisely, especially when discussing complex SEO concepts or presenting your ideas for future campaigns.
