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- Tasks: Join a friendly team to analyse data and improve marketing performance.
- Company: A dynamic manufacturing and retail business focused on digital marketing growth.
- Benefits: Enjoy a salary up to £28,000, pension contributions, and health benefits.
- Why this job: Shape the future of marketing analytics in a supportive and progressive environment.
- Qualifications: Bachelor's degree in Data Analytics, Marketing, or related fields required.
- Other info: Ideal for data-driven individuals eager to learn and grow in a fast-paced setting.
The predicted salary is between 16800 - 28000 £ per year.
Are you looking for a career in Digital Marketing and want to specialise in performance Marketing analytics? An exciting opportunity has arisen for a passionate and motivated SEO executive to join a small, friendly marketing team based near Swaffham. This role is ideal for a data-driven professional with a passion for digital marketing or marketing analytics, looking to develop a career and shape the future of measurement and insights within a progressive and dynamic manufacturing and retail business.
The ideal candidate will need to demonstrate strong analytic skills and enjoy working with numbers; SEO is less creative and more about using data to problem solve and make website changes to improve rankings. This role would suit someone with a strong aptitude for statistics, analytics or measurements & insights.
Key Responsibilities for this Digital Marketing specialist role:- Working closely with the Head of Marketing, design, collate and interpret datasets and performance reports, continually improving depth of insight to grow the business.
- Work with the team to oversee the PPC account making performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic).
- Reviewing marketing channel and sales conversion performance by customer type, product, seasonality and cost dynamics.
- Provide daily, weekly and monthly dashboard updates for the marketing team and senior stakeholders.
- Champion the performance forecasting process by preparing datasets, based on historic performance and future ambitions.
- Monitor and review targets for the PPC channel to support the formulation of SEO and paid social targets.
- Highlight correlations, trends and insights based on a wide range of data sources using the in-house ERP system, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking).
- A bachelor's degree or equivalent qualification in Data Analytics, Marketing, Business, or related subjects containing statistical training.
- Strong analytical mindset with the ability to gather and interpret data to generate insights.
- Familiarity with advertising and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads).
- Excel proficiency: Advanced skills required, including macros, pivot tables, formulas, and data visualization.
- Effective communication, writing, and teamwork skills to collaborate across teams.
- A positive attitude and eagerness to learn and grow in a fast-paced environment.
- Salary up to £28,000.
- Contributory pension.
- Health Shield payment Scheme.
- Death in service payment (twice annual salary).
- Holiday entitlement that increases with length of service.
- The opportunity to develop a career and work for a company that is driven by its values and recognises that its people play a crucial role in its success.
If you are looking to grow your career in marketing and data analytics with a forward-thinking company, we would love to hear from you.
Performance Marketing Specialist in King\'s Lynn employer: Paint Red Ltd
Contact Detail:
Paint Red Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in King\'s Lynn
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Google Analytics and Google Ads. Having hands-on experience or even completing relevant online courses can give you a significant edge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing a portfolio of past projects where you've used data to drive marketing decisions. This could include case studies or examples of how your insights led to improved performance metrics.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who specialise in performance marketing. Engaging in conversations on platforms like LinkedIn can help you gain insights and potentially get referrals.
✨Tip Number 4
Prepare for the interview by understanding the company's products and market position. Being able to discuss how your skills can specifically benefit their business will demonstrate your genuine interest and commitment.
We think you need these skills to ace Performance Marketing Specialist in King\'s Lynn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your analytical skills and experience with digital marketing tools. Emphasise any relevant coursework or projects related to data analytics, SEO, and performance marketing.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and data analytics. Mention specific experiences that demonstrate your ability to interpret data and generate insights, as well as your eagerness to learn and grow in the field.
Showcase Relevant Skills: Clearly outline your proficiency with tools like Google Analytics, Google Ads, and Excel in your application. Provide examples of how you've used these tools to drive performance or improve marketing outcomes in previous roles or projects.
Highlight Team Collaboration: Since the role involves working closely with the marketing team, mention any past experiences where you successfully collaborated with others. This could include teamwork on projects, sharing insights, or contributing to group goals.
How to prepare for a job interview at Paint Red Ltd
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to solve problems or improve performance in previous roles.
✨Familiarise Yourself with Key Tools
Make sure you have a good understanding of the advertising and analytics platforms mentioned in the job description, such as Google Analytics and Google Ads. Being able to speak confidently about these tools will demonstrate your readiness for the role.
✨Prepare for Technical Questions
Expect questions that test your knowledge of Excel and data visualisation techniques. Brush up on advanced Excel functions like pivot tables and macros, as well as how to present data insights effectively.
✨Demonstrate Team Collaboration
The role involves working closely with the marketing team, so be ready to share examples of how you've successfully collaborated with others in the past. Highlight your communication skills and ability to work in a team-oriented environment.
