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- Tasks: Lead marketing strategies to boost brand awareness and customer engagement.
- Company: Gather & Gather transforms workplace food into a productivity powerhouse.
- Benefits: Enjoy personal development, private medical eligibility, and a great wellbeing strategy.
- Why this job: Join a fun, growing team dedicated to making food and people connect.
- Qualifications: Experience in commercial marketing, strong communication skills, and a passion for food.
- Other info: Flexible working hours with regular social events and recognition schemes.
The predicted salary is between 43200 - 72000 £ per year.
Here at Gather & Gather we help our clients maximise the potential of food in the workplace. Great food in the workplace isn’t simply about fuel; it’s about increasing productivity and improving performance. Our customers are at the heart of everything we do – we live to bring food and people together.
To support the ongoing growth and success of our brand, a new opportunity has arisen for a Head of Brand Growth to join a small (and growing) team that is determined to achieve great things and have some fun along the way! The role will involve working Monday to Friday for 40 hours per week.
Head of Brand Growth key responsibilities will include:
- Create and execute all-encompassing marketing strategies to drive brand awareness, customer retention and customer acquisition for our B2B clients and B2C consumers.
- Support driving adoption of best practice, unlock growth and optimisation of the brand.
- Collaborate with Food, Procurement and Design teams to create compelling food concepts from research to execution.
- Manage and optimise digital marketing channels, including organic social media, email, and any other online advertising.
- Analyse campaign performance metrics and adjust strategies to achieve marketing goals.
- Play a lead role in planning and executing photo and video shoots to capture high-quality visuals for marketing materials, ensuring the visual content aligns with the brand's aesthetics and messaging.
- Oversee the creation of marketing material, including content, graphics, and other materials.
- Maintain consistency and coherence in brand messaging across all marketing materials.
- Collaborate with cross-functional teams to explore and capitalise on new opportunities that align with the brand’s overall business objectives.
- Create, monitor and report on support tools to help operations teams deliver brand and marketing objectives.
The successful Head of Brand Growth will possess the following:
- A positive attitude, a drive to excel and a love of food.
- Proven experience in successfully executing commercial marketing strategies in a food service or a relatable environment.
- Brilliant collaboration, communication and team building skills.
- Breadth of skills across a broad marketing spectrum including building and managing audiences and delivering successful campaigns.
- Competent in Google Analytics, content creation and day to day reporting across multiple social media channels.
- Ability to combine strong commercial skills, retail expertise and creativity to deliver against targets.
People are at the heart of everything we do, so we’ve developed a range of benefits and development opportunities to keep you content:
- Personal Development and Training opportunities.
- Life assurance scheme.
- Pension scheme.
- Holiday allowance.
- Private medical eligibility.
- A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance.
- Regular social events and communication with our leaders.
- A holiday purchase scheme.
- Recognition schemes and people awards.
- Long service awards.
- Access to some great high street discount vouchers.
Head of Digital Growth employer: Gather & Gather
Contact Detail:
Gather & Gather Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Growth
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the food service industry. Understanding what works and what doesn't can give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the food and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at Gather & Gather.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led. Be ready to explain your thought process, the challenges you faced, and how you measured success, as this will demonstrate your expertise.
✨Tip Number 4
Showcase your passion for food and how it relates to your marketing strategies. Being able to articulate why food matters in the workplace can resonate well with the values of Gather & Gather.
We think you need these skills to ace Head of Digital Growth
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Head of Digital Growth position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases relevant experience in executing marketing strategies, particularly in the food service industry. Highlight your collaboration skills and any successful campaigns you've led.
Write a Strong Cover Letter: In your cover letter, express your passion for food and how it drives your marketing strategies. Mention specific examples of how you've increased brand awareness or customer retention in previous roles.
Showcase Your Analytical Skills: Since the role involves analysing campaign performance metrics, include examples of how you've used data to inform marketing decisions. Mention your proficiency in tools like Google Analytics to demonstrate your analytical capabilities.
How to prepare for a job interview at Gather & Gather
✨Show Your Passion for Food
Since the role revolves around food in the workplace, make sure to express your genuine love for food and how it can enhance productivity. Share personal anecdotes or experiences that highlight your enthusiasm for culinary concepts.
✨Demonstrate Marketing Expertise
Prepare to discuss your previous experience in executing successful marketing strategies, especially in the food service sector. Be ready to provide specific examples of campaigns you've led and the results achieved.
✨Highlight Collaboration Skills
This role requires working closely with various teams. Be prepared to talk about your collaboration experiences, how you’ve worked with cross-functional teams, and any challenges you overcame to achieve common goals.
✨Be Data-Driven
Familiarise yourself with key performance metrics and be ready to discuss how you've used data analytics to inform your marketing strategies. Mention tools like Google Analytics and how they have helped you optimise campaigns in the past.
