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- Tasks: Lead marketing strategies to boost brand awareness and customer engagement in the food industry.
- Company: Gather & Gather is dedicated to enhancing workplace food experiences for improved productivity.
- Benefits: Enjoy personal development, life assurance, private medical eligibility, and a great wellbeing strategy.
- Why this job: Join a fun, growing team focused on creativity and collaboration in a vibrant work culture.
- Qualifications: Experience in commercial marketing, strong communication skills, and a passion for food are essential.
- Other info: Flexible working hours with opportunities for social events and recognition awards.
The predicted salary is between 43200 - 72000 £ per year.
Here at Gather & Gather we help our clients maximise the potential of food in the workplace. Great food in the workplace isn’t simply about fuel; it’s about increasing productivity and improving performance. Our customers are at the heart of everything we do – we live to bring food and people together.
To support the ongoing growth and success of our brand, a new opportunity has arisen for a Head of Brand Growth to join a small (and growing) team that is determined to achieve great things and have some fun along the way! The role will involve working Monday to Friday for 40 hours per week.
Head of Brand Growth key responsibilities will include:
- Create and execute all-encompassing marketing strategies to drive brand awareness, customer retention and customer acquisition for our B2B clients and B2C consumers.
- Support driving adoption of best practice, unlock growth and optimisation of the brand.
- Collaborate with Food, Procurement and Design teams to create compelling food concepts from research to execution.
- Manage and optimise digital marketing channels, including organic social media, email, and any other online advertising.
- Analyse campaign performance metrics and adjust strategies to achieve marketing goals.
- Play a lead role in planning and executing photo and video shoots to capture high-quality visuals for marketing materials, ensuring the visual content aligns with the brand's aesthetics and messaging.
- Oversee the creation of marketing material, including content, graphics, and other materials.
- Maintain consistency and coherence in brand messaging across all marketing materials.
- Collaborate with cross-functional teams to explore and capitalise on new opportunities that align with the brand’s overall business objectives.
- Create, monitor and report on support tools to help operations teams deliver brand and marketing objectives.
The successful Head of Brand Growth will possess the following:
- A positive attitude, a drive to excel and a love of food.
- Proven experience in successfully executing commercial marketing strategies in a food service or a relatable environment.
- Brilliant collaboration, communication and team building skills.
- Breadth of skills across a broad marketing spectrum including building and managing audiences and delivering successful campaigns.
- Competent in Google Analytics, content creation and day to day reporting across multiple social media channels.
- Ability to combine strong commercial skills, retail expertise and creativity to deliver against targets.
People are at the heart of everything we do, so we’ve developed a range of benefits and development opportunities to keep you content:
- Personal Development and Training opportunities.
- Life assurance scheme.
- Pension scheme.
- Holiday allowance.
- Private medical eligibility.
- A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance.
- Regular social events and communication with our leaders.
- A holiday purchase scheme.
- Recognition schemes and people awards.
- Long service awards.
- Access to some great high street discount vouchers.
Director of Professional Growth employer: Gather & Gather
Contact Detail:
Gather & Gather Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Professional Growth
✨Tip Number 1
Familiarise yourself with the latest trends in food service marketing. Understanding what works in the industry will help you speak confidently about your ideas during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the food service and marketing sectors. Attend industry events or join relevant online communities to connect with potential colleagues and learn more about the company culture at Gather & Gather.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight your ability to analyse campaign performance and adjust strategies, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your collaboration skills by preparing to discuss how you've worked with cross-functional teams in previous roles. Emphasising your ability to bring together diverse perspectives will resonate well with the team-oriented culture at Gather & Gather.
We think you need these skills to ace Director of Professional Growth
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the Director of Professional Growth position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should reflect your marketing experience, particularly in food service or related environments. Emphasise your achievements in executing commercial marketing strategies and managing digital channels.
Write a Tailored Cover Letter: In your cover letter, express your passion for food and how it drives your professional goals. Mention specific examples of successful campaigns you've led and how they relate to the role at Gather & Gather.
Showcase Collaboration Skills: Highlight your collaboration and communication skills in both your CV and cover letter. Provide examples of how you've worked with cross-functional teams to achieve marketing objectives, as this is crucial for the role.
How to prepare for a job interview at Gather & Gather
✨Show Your Passion for Food
Since the role revolves around food in the workplace, it's essential to express your genuine love for food and how it can enhance productivity. Share personal anecdotes or experiences that highlight your enthusiasm for culinary concepts and their impact on people.
✨Demonstrate Marketing Expertise
Be prepared to discuss your previous experience in executing successful marketing strategies, especially in the food service sector. Highlight specific campaigns you've led, the results achieved, and how you adapted strategies based on performance metrics.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Showcase your ability to collaborate effectively by providing examples of past projects where teamwork was crucial. Discuss how you communicate and build relationships across different departments.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity and problem-solving skills. Think of scenarios where you've had to innovate or overcome challenges in marketing. Be ready to share your thought process and how you approach creating compelling food concepts.
