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For Companies At a Glance
- Tasks: Create and optimise CRM strategies to enhance user experience and drive customer retention.
- Company: Join NetBet, a leading online gaming brand since 2006, offering a secure and engaging player experience.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team focused on innovation in the exciting online gaming industry.
- Qualifications: 3+ years in CRM within sports betting; Danish speaking; marketing/business degree preferred.
- Other info: NetBet values diversity and encourages applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: Malta/ London - Hybrid
About Netbet:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation.
The Role:
Reporting to the CRM Manager you will be responsible for creating, managing and optimising the CRM strategy. This is a great opportunity for someone to prioritise customer focus and proactively look for ways to improve the user experience. Aim to ensure that CRM strategies are in line with the company's objectives, while working closely with relevant departments to ensure that all campaigns perform best.
Duties and Responsibilities:
- Create strategies for conversion, retention, and reactivation for our casino, poker and/or sport product as well as the execution of CRM campaigns.
- You are a long-term planner that stands out for the study of the different customer segments, life cycle and user experience, to optimise the user experience to achieve a longer life cycle and increase ROI.
- Improving the customer experience is key, this is possible by monitoring segmented and targeted CRM campaigns, measuring ROI, prioritising resources, optimising costs, and enabling continuous improvement in customer conversion, retention, and reactivation.
- This is only possible when we work together as a team, and you will be in touch with most departments, from development, design, customer support, BI, and more.
- Data will be your right hand, giving you visibility into KPIs with a focus on customer activity, retention, and value, allowing you to constantly evaluate and improve customer segmentation.
- It will also help when conducting market research to follow trends within the online gambling industry.
- We expect you to also ensure that the CRM systems used meet our objectives and present the necessary solutions, working on tasks and projects ad hoc, such as implementing new tools to optimise our campaigns.
- Monitor and test the user experience, to ensure that the product and campaigns are working in an optimum way and adapt to local demands.
- Finding errors, reporting them, and following up with the responsible areas is part of improving the user experience and reaching the objectives proposed by the company.
- Provide analysis of the competition, generating insights and sharing them with the other areas and within the team.
Person Specifications:
- Must have minimum 3 years plus CRM experience within sports betting and iGaming Industry.
- Experience using Optimove will be preferable or similar platform.
- Must be Danish speaking.
- Experience in running multichannel campaigns.
- Highly customer-centric with a good understanding of CRM strategies and practices.
- Knowledge and interest of online gaming products.
- Applied understanding of lifecycle development and optimisation.
- Data focused and ROI driven.
- Ability to build strong working relationships.
- A marketing/business degree level qualification or equivalent would be desirable.
- Strong communicator both written and verbally.
- Secondary language proficiency in one of our target markets is an added bonus (French, Greek, Italian, Romanian, German, Finnish).
NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy.
CRM Executive (Data Marketing) employer: NetBet
Contact Detail:
NetBet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive (Data Marketing)
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially within the iGaming and sports betting sectors. Understanding how successful companies implement their CRM campaigns can give you a competitive edge during interviews.
✨Tip Number 2
Network with professionals in the online gaming industry, particularly those who have experience in CRM roles. Engaging with them on platforms like LinkedIn can provide insights into the company culture at NetBet and may even lead to referrals.
✨Tip Number 3
Brush up on your data analysis skills, as this role heavily relies on interpreting customer data to optimise campaigns. Being able to discuss specific metrics or tools you've used in past roles will demonstrate your capability to drive ROI.
✨Tip Number 4
Prepare to discuss your experience with multichannel campaigns and how you've successfully improved customer retention in previous roles. Having concrete examples ready will showcase your expertise and align with the responsibilities of the CRM Executive position.
We think you need these skills to ace CRM Executive (Data Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM experience, especially within the sports betting and iGaming industry. Emphasise any relevant skills or achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric strategies and your understanding of CRM practices. Mention specific examples of how you've improved user experiences in previous roles.
Highlight Data Skills: Since data is crucial for this role, ensure you mention your experience with data analysis and any tools you've used, like Optimove or similar platforms. Provide examples of how you've used data to drive decisions in past campaigns.
Showcase Multichannel Campaign Experience: Detail your experience in running multichannel campaigns. Discuss how you’ve successfully engaged different customer segments and improved retention rates through targeted strategies.
How to prepare for a job interview at NetBet
✨Know Your CRM Strategies
Make sure you have a solid understanding of CRM strategies, especially in the context of the sports betting and iGaming industry. Be prepared to discuss how you've successfully implemented these strategies in your previous roles.
✨Showcase Your Data Skills
Since data is crucial for this role, be ready to demonstrate your ability to analyse customer data and derive actionable insights. Bring examples of how you've used data to improve customer retention and conversion rates.
✨Understand the User Experience
Familiarise yourself with the importance of user experience in CRM campaigns. Be prepared to discuss how you've monitored and tested user experiences in past roles, and how you plan to enhance it at NetBet.
✨Prepare for Multichannel Campaign Discussions
As the role involves running multichannel campaigns, think about your past experiences with different channels. Be ready to share specific examples of successful campaigns you've managed and how you tailored them to various customer segments.
