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- Tasks: Analyse audience data to create compelling stories and insights for a leading football media brand.
- Company: Join a dynamic, fan-first football media powerhouse redefining how fans engage with the game.
- Benefits: Enjoy a competitive salary, flexible work culture, and the chance to shape your role.
- Why this job: Be part of a young, ambitious team making a real impact in football storytelling.
- Qualifications: Experience in audience analytics, strong understanding of football culture, and a proactive mindset required.
- Other info: This is a unique opportunity to build the audience insight function from scratch.
The predicted salary is between 36000 - 60000 £ per year.
Drive insight-led storytelling for a global football media powerhouse. Be the voice of the fan: use audience data to shape powerful, creative content. Join a young, ambitious editorial team redefining football media. Real growth on the table and ownership of the role. This is a brand-new role within the content team that comes with loads of opportunity to make an immediate impact. You’ll be part of a business that operates like a creative agency, but with the cultural pull of a fan-first football brand. If you love the game, and want to help shape the future of football storytelling with smart, data-driven insights – this one’s for you.
What you’ll be doing: We’re working with one of the most exciting names in football media - storytelling, documentaries, and campaigns for some of the biggest global brands. They’re not interested in just covering football; they’re building a community that redefines how fans engage with the game. You’ll be the go-to for all things audience analytics. Working as part of the content team, but closely connected to brand and commercial, you’ll build out the audience insight function from the ground up. This is the first audience analyst role in the team so there’s huge scope to shape how things work, influence strategy, and put your mark on the future of fan engagement.
Day to day, you’ll analyse audience and channel performance, spot trends across platforms, and turn raw data into stories and opportunities for the editorial and media teams to act on. You’ll build a measurement framework, create reports that drive decision-making, and work alongside a data agency. This is a rare mix of autonomy and collaboration. You’ll have the freedom to recommend new tools and tech, while being embedded in a fast-moving creative team producing everything from social content to films.
What experience you’ll need to apply:
- Proven experience in audience data
- Experience within an analytics and reporting role
- Experience turning data into insights and storytelling
- Strong understanding of both quant and qual data
- Experience in the sports, media or creative sectors (football is a bonus!)
- Strong understanding of football culture and community
- Experience turning audience insights into creative strategy
- Familiar with tools like Brandwatch, GWI, and platform-native analytics
- A proactive mindset and ability to work autonomously
- You need to be able to commute into their London office a minimum of once - ideally twice - a week
What you’ll get in return: A salary of between £45,000 - £60,000 depending on experience plus a young, ambitious, fast-moving culture - startup energy with global reach.
What’s next? Apply with your updated CV and we’ll get in touch to chat more.
Senior Audience Analyst employer: ADLIB
Contact Detail:
ADLIB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Audience Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in audience analytics, especially within the sports and media sectors. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to shaping the audience insight function.
✨Tip Number 2
Engage with football communities online and offline to gain insights into fan culture. This will enable you to connect your analytical skills with real-world fan experiences, making your discussions during interviews more impactful.
✨Tip Number 3
Showcase your ability to turn data into compelling stories by preparing examples of past projects where you've successfully influenced strategy through audience insights. Be ready to discuss these in detail during your conversations with us.
✨Tip Number 4
Research the tools mentioned in the job description, like Brandwatch and GWI. Familiarity with these platforms will demonstrate your proactive mindset and readiness to hit the ground running in this new role.
We think you need these skills to ace Senior Audience Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Audience Analyst position. Understand the key responsibilities and required skills, especially the importance of audience data in shaping content.
Tailor Your CV: Customise your CV to highlight relevant experience in audience analytics and storytelling. Emphasise any previous roles where you turned data into insights, particularly in the sports or media sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of its culture. Explain how your experience aligns with the role and how you can contribute to redefining football media through data-driven insights.
Showcase Relevant Tools and Skills: Mention any familiarity with tools like Brandwatch and GWI in your application. Highlight your analytical skills and ability to work autonomously, as these are crucial for the role.
How to prepare for a job interview at ADLIB
✨Show Your Passion for Football
Make sure to express your love for the game during the interview. This role is all about connecting with fans, so sharing personal stories or experiences related to football can help demonstrate your genuine interest and understanding of the culture.
✨Highlight Your Analytical Skills
Be prepared to discuss your experience with audience data and analytics. Bring examples of how you've turned raw data into actionable insights in previous roles, especially in the sports or media sectors, to showcase your expertise.
✨Demonstrate Creativity in Storytelling
Since the role involves shaping content through audience insights, think of ways you can creatively present data. Prepare to share examples of how you've previously used data to influence creative strategies or storytelling in your work.
✨Familiarise Yourself with Relevant Tools
Research tools like Brandwatch and GWI before the interview. Being able to discuss your familiarity with these platforms and how you've used them in past roles will show that you're ready to hit the ground running in this new position.
