Content Marketing Lead
Content Marketing Lead

Content Marketing Lead

London Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead global content creation and storytelling to enhance client engagement and drive demand.
  • Company: Join Xceptor, a leader in automating data flows for the Financial Services sector.
  • Benefits: Enjoy a collaborative work environment with opportunities for growth and innovation.
  • Why this job: Be part of a dynamic team that values creativity and empowers you to make a difference.
  • Qualifications: Bachelor's degree and 6-8 years in content development, preferably in Fintech SaaS.
  • Other info: Xceptor is an equal opportunities employer, welcoming diverse applicants.

The predicted salary is between 36000 - 60000 £ per year.

Join us in transforming data into insightful solutions. Data is at the heart of everything we do: Xceptor has been designed around data manipulation in its broadest sense. We source data from wherever it flows. We curate, normalise, validate, repair, and enrich that data so it reaches its destination in a reliable and consistent format. Data coming out of Xceptor is data our clients can trust. We are recognised as an expert in the Financial Services vertical, which strongly aligns with Business Users in Middle and Back-Office teams. We enable these users to solve their data challenges by themselves, rather than through a technology-led project. Our People are subject matter experts. We understand our client’s challenges and we’ve got the experience and knowledge to solve them. Our talented team has a deep understanding of the unique challenges of the industry – we can empathise, engage, and speak the same language as our clients. Our Vision is to be the leading platform for automating data flows. Our Mission is to empower business users within Financial Institutions to build automated processes that deliver trusted data. Our Values were created by our people, and speak to both who we are, and who we aspire to be. Ambition is in our DNA, and we embrace any opportunities ahead. Our curiosity and desire to grow drives us to learn from our customers and those around us. Our people are empowered, accountable, and deliver. We pull together, step up and focus on outcomes. The brilliance of our people makes a positive difference. The Role As Content Lead in the Marketing team, you are responsible for global content and storytelling, along with the associated planning and execution. The role is pivotal in shaping our reputation, strengthening client engagement through compelling content, as well as driving lead and demand generation. You will work closely with the Marketing team as well as relevant internal stakeholders to create and manage high quality, multimedia content across all channels, ensuring it aligns with our brand voice and business objectives. You may also be required to work with freelancers and external agencies on occasion. Key Responsibilities Lead Xceptor’s global content and storytelling, including the development and execution of a sustained content calendar that aligns with business and marketing goals. Collaborate and coordinate with key internal stakeholders, including but not limited to the product, sales, client success and delivery teams to produce content that effectively supports the marketing funnel. Create steady flow of high-quality, engaging content across multimedia formats and channels, including but not limited to blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media posts. Drive innovation across content mix, formats, channels and tone. Optimize content for SEO and user engagement through keyword research and integration into content. Monitor user engagement metrics and implement strategies to enhance content performance. Manage and optimize content distribution across multiple channels (website, email, social media, etc.). Stay up-to-date with industry trends and incorporate relevant topics into the content calendar. Ensure timely delivery and alignment with broader business strategies. Manage relationships with freelancers and/or external agencies where required. Required Education & Experience Bachelor\’s degree in Marketing, Communications, Journalism, or a related field. 6-8 years of experience in content development, strategic and creative communications, and social media (preferably in the Fintech SaaS industry). Proven track record of creating and managing successful content campaigns. Exceptional writing, editing, and proofreading skills, with storytelling capabilities across print, digital and video formats. Familiarity with SEO and content management systems (CMS). Excellent project management and organizational skills. Ability to work independently and as part of a team, with experience working effectively with executives and clients to develop impactful content. Creative thinker with a passion for storytelling. Analytical acumen, with ability to leverage data to optimize content effectiveness. Teamwork Customer Centricity Communication with Impact Strategic Orientation Results Driven Leading People Developing People Additional Information This is a great opportunity to join an innovative, fast-paced, highly collaborative, and forward-thinking organisation, during a significant growth phase. Xceptor is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity or any other basis as protected by applicable law. Please note: Xceptor works with clients in financial services and our offers of employment are subject to the satisfactory completion of background checks, which includes criminal record checks, and credit reference checks. If you have any employment gaps exceeding three months within the last six years, we will request additional information and evidence to clarify those periods. Apply for this Job * Required We’re ambitious and innovative, empowered to collaborate effectively to deliver quality outcomes for each of our clients. These are the values that drive who we are and how we work. #J-18808-Ljbffr

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Contact Detail:

Xceptor Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Content Marketing Lead

✨Tip Number 1

Familiarise yourself with Xceptor's products and services. Understanding how they manipulate and manage data will help you create content that resonates with their audience and showcases your expertise in the financial services sector.

✨Tip Number 2

Stay updated on industry trends and challenges within the fintech space. This knowledge will enable you to craft relevant and engaging content that addresses current issues, demonstrating your ability to connect with clients' needs.

✨Tip Number 3

Network with professionals in the fintech and content marketing fields. Engaging with others can provide insights into best practices and innovative content strategies that you can bring to Xceptor.

✨Tip Number 4

Prepare to discuss your previous content campaigns and their outcomes during interviews. Highlighting your analytical skills and how you've used data to optimise content performance will align well with Xceptor's focus on data-driven solutions.

We think you need these skills to ace Content Marketing Lead

Content Strategy Development
Storytelling Skills
SEO Optimization
Multimedia Content Creation
Project Management
Data Analysis
Collaboration and Coordination
Editing and Proofreading
Social Media Management
Content Management Systems (CMS)
Lead Generation Strategies
Client Engagement
Creativity and Innovation
Understanding of Financial Services Industry

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of the Content Marketing Lead position. Tailor your application to highlight relevant experiences and skills that align with the job description.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and content creation. Mention specific examples of successful content campaigns you've led, especially in the Fintech or SaaS industry, to demonstrate your expertise.

Showcase Your Writing Skills: Include samples of your writing that reflect your ability to create engaging content across various formats. This could be blog posts, whitepapers, or social media content that aligns with the brand voice and objectives.

Highlight Your Analytical Skills: Emphasise your experience with SEO and data analysis in your CV. Mention how you've used metrics to optimise content performance in previous roles, as this is crucial for the position.

How to prepare for a job interview at Xceptor

✨Showcase Your Storytelling Skills

As a Content Marketing Lead, storytelling is key. Prepare examples of how you've crafted compelling narratives in your previous roles. Be ready to discuss the impact these stories had on engagement and lead generation.

✨Demonstrate Your SEO Knowledge

Since optimising content for SEO is crucial, brush up on your keyword research techniques and be prepared to discuss how you've successfully integrated SEO into your content strategy in the past.

✨Highlight Collaboration Experience

This role requires working closely with various teams. Share specific instances where you've collaborated with product, sales, or client success teams to create impactful content that aligns with business goals.

✨Stay Current with Industry Trends

Xceptor values innovation and staying ahead of trends. Research recent developments in the fintech and SaaS industries, and be ready to discuss how you would incorporate these insights into your content strategy.

Content Marketing Lead
Xceptor
Location: London
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  • Content Marketing Lead

    London
    Full-Time
    36000 - 60000 £ / year (est.)
  • X

    Xceptor

    50-100
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