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For Companies At a Glance
- Tasks: Lead retail expansion and manage key accounts for Shaneel's fragrance portfolio.
- Company: Join Shaneel Enterprises, a top UK wholesaler in the perfume and cosmetics industry.
- Benefits: Enjoy competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Be part of a growing team that values innovation and strong retailer relationships.
- Qualifications: 10+ years in retail sales, excellent communication, and strong organizational skills required.
- Other info: Work across defined EU retailers and make a significant impact on business growth.
The predicted salary is between 43200 - 72000 £ per year.
Pan-EU Retail Manager
OVERVIEW
Shaneel Enterprises Group is a UK leading fine fragrance global wholesaler in the perfume and cosmetics industry, which directly works with several leading multinational beauty groups, distributing our products into multiple channels ranging from drugstores to perfumeries, to online players and beyond.
JOB PURPOSE
We are seeking a senior experienced individual to compliment and grow our current business, we are looking to expand our business directly into retail chains/retailers i.e. open new direct retail accounts. Penetrate and achieve the desired sales revenue, and visibility in the retail network, identifying business opportunities and establishing sound and reliable connections with retailers buying teams.
KEY DUTIES AND RESPONSIBILITIES
Full account management of specified Shaneel portfolio across defined retailers in close conjunction with internal counterparts to deliver specified sales targets.
- Design and implement a strategic retail plan that expands the company’s business into retail chains.
- Work with Sales team to deliver retailer strategy, achieve agreed sales and profit targets across Shaneel stocks.
- Chief liaisons point between Shaneel and retailers.
- Effectively negotiate and manage a strategic promotional calendar to grow sales performance. Align plans with retailer strategies and negotiate annual business plans to ensure profitable growth and optimum buy-in whilst respecting brand values and profit targets.
- Provide clear reports on activity and retail sales performance. Analyze results vs targets to grow sales performance, sharing qualitative and quantitative results. Review sells out performance and to take corrective action as required.
- Update and deliver monthly, quarterly, and annual sales forecasts indicating risks and opportunities.
- Full administration of accounts (New Line Forms, JBPs, Promotional Forms, new retailer set up, etc.)
- Develop strong networks and partnerships across all relevant departments with all new accounts.
- Ensure consistent excellent service to retailers delivering a best-in-class approach.
- Update on market and competitor activity within all accounts.
- Other ad hoc activities
AREA: Defined EU retailers
REQUIREMENTS
- Multi-branded bricks retailer sales experience
- Minimum 10 years’ relevant experience
- Excellent communication skills – written and verbal
- Highly operational and numerate, commercially minded
- Excellent presentation skills
- Proficient in Microsoft Office
- Strong experience in retailing chains
- Highly organized
- Team player
A confident and accountable self-starter who can work autonomously and as team player.
Pan-EU Retail Manager employer: Shaneel Enterprises Ltd
Contact Detail:
Shaneel Enterprises Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Pan-EU Retail Manager
✨Tip Number 1
Make sure to leverage your existing network in the retail industry. Reach out to former colleagues or contacts who may have connections with retailers in the EU. A personal introduction can often open doors that cold outreach cannot.
✨Tip Number 2
Stay updated on the latest trends in the fragrance and cosmetics market. Understanding current consumer preferences and emerging brands will help you identify potential business opportunities and demonstrate your expertise during discussions.
✨Tip Number 3
Prepare to discuss specific strategies for penetrating new retail accounts. Think about how you would approach negotiations and what promotional tactics you would implement to drive sales performance effectively.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you would measure success in this role. Be prepared to talk about key performance indicators (KPIs) you would track and how you would adjust strategies based on those metrics.
We think you need these skills to ace Pan-EU Retail Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your multi-branded retail experience and relevant achievements in sales. Use specific metrics to demonstrate how you've met or exceeded sales targets in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasize your strategic planning skills and experience in account management. Discuss how you can contribute to Shaneel Enterprises Group's goals of expanding into retail chains.
Showcase Communication Skills: Since excellent communication is key for this role, provide examples in your application that demonstrate your written and verbal communication skills. Mention any presentations or negotiations you've successfully led.
Highlight Team Collaboration: Discuss your experience working with sales teams and other departments to achieve common goals. Provide examples of how you've built strong networks and partnerships in your previous roles.
How to prepare for a job interview at Shaneel Enterprises Ltd
✨Showcase Your Retail Experience
Make sure to highlight your multi-branded retail experience during the interview. Discuss specific examples of how you've successfully managed accounts and penetrated new retail chains, as this aligns directly with the job's requirements.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to designing and implementing strategic retail plans. Share past experiences where you identified business opportunities and established connections with retailers, showcasing your ability to think strategically.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly and confidently. Be ready to present your ideas on how to align retailer strategies with Shaneel's goals.
✨Be Data-Driven
Familiarize yourself with key performance indicators in retail sales. Be prepared to discuss how you've analyzed sales performance in the past and taken corrective actions to meet targets, as this will demonstrate your operational mindset.
